Rascasse Audience Intelligence

Lifeway Kefir Target Market in United States

A data profile of the people who buy, follow and care about Lifeway Kefir in United States — modelled from more than twelve digital signal sources. Lifeway Kefir has an estimated audience of 532,645 people in United States.

#3623among Brand in United States

The average Lifeway Kefir fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donation, Changing Habits, Probiotic, with strongest over-indexing on Donation (276.28× the country average).

Demographically, the Lifeway Kefir audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lifeway Kefir fan in United States is more female, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for Donation.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lifeway Kefir profile in United States.

Audience size
533K
in United States
Gender
65.5%♀
34.5% male
Age
39.6
average years
Country rank
#35304
Brand in United States
Fig. 01

Search interest · 12-month trend

+147%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lifeway Kefir

65.5% are female, 34.5% are male, average age 39.6.

Fig. 02

Gender split

65.5%
Female
34.5%
Male
Demographic split for Lifeway Kefir audience in United States
MetricValue
Female65.5%
Male34.5%
Average age39.6
Estimated audience size532,645
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Lifeway Kefir audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3917%
40-4922%
50+22%
Fig. 04

Worldwide distribution

83.8%

of the worldwide Lifeway Kefir audience comes from United States.

Worldwide audience distribution share by country for Lifeway Kefir
CountryShare
United States83.8%
Mexico8.2%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lifeway Kefir audience in United States is strongest.

Fig. 05

Top regions by affinity

Lifeway Kefir customers by region in United States
#RegionReachAffinity×
01Illinois~20K1.50×
02California~80K1.40×
03Florida~40K1.25×
04New York~30K1.21×
05New Jersey~20K1.20×
06Arizona~10K1.18×
07Massachusetts~10K1.15×
08Texas~50K1.14×
09Washington~10K1.14×
10Oregon~6K1.13×
11Wisconsin~8K1.12×
12Colorado~8K1.08×
13Nevada~5K1.08×
14New Hampshire~2K1.07×
15Connecticut~5K1.05×
16Hawaii~2K1.05×
17North Carolina~20K1.03×
18Michigan~10K1.03×
19Virginia~10K1.03×
20Utah~5K1.03×
21Georgia~20K1.02×
22Tennessee~10K1.02×
23Rhode Island~2K1.02×
24Minnesota~7K1.01×
25Idaho~3K1.01×
26Vermont<1K1.00×
27South Dakota~1K0.99×
28Montana~1K0.98×
29Maryland~8K0.96×
30South Carolina~7K0.96×
31Nebraska~2K0.96×
32New Mexico~2K0.95×
33Maine~2K0.95×
34Washington, District of Columbia~1K0.95×
35North Dakota<1K0.95×
36Oklahoma~5K0.93×
37Delaware~1K0.93×
38Pennsylvania~20K0.92×
39Indiana~8K0.91×
40Kentucky~6K0.91×
41Alaska<1K0.91×
42Kansas~3K0.90×
43Ohio~10K0.89×
44Arkansas~4K0.89×
45Louisiana~6K0.88×
46Iowa~4K0.88×
47Alabama~6K0.86×
48Missouri~7K0.85×
49Mississippi~3K0.82×
50West Virginia~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Lifeway Kefir, United States
0.82×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lifeway Kefir audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lifeway Kefir audience
#·InterestCategoryAffinity×
01DonationBusiness & Career276.28×
02Changing HabitsHealth42.18×
03FebrezeHome & Garden31.67×
04IcelandairTravel & Leisure27.54×
05Napoleon DynamiteMovies & TV20.00×
06Josh DuhamelFashion & Accessoires20.00×
07Seth GreenMovies & TV20.00×
08Rose McGowanMovies & TV19.71×
09Sophia BushMovies & TV18.41×
10KombuchaFood & Beverages15.22×
11ProbioticHealth12.84×
12White wineFood & Beverages9.87×
13Red wineFood & Beverages9.56×
14Ski resortTravel & Leisure8.76×
15Sustainable energyHome & Garden8.53×
16Renewable energyBusiness & Career6.22×
17QVCMovies & TV6.20×
18FedExBusiness & Career4.89×
19PhilanthropyArts & Culture4.71×
20Discount storesShopping4.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lifeway Kefir audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lifeway Kefir audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.48×
Convenience OrientationPREMIUM3.17×
SustainabilityBALANCE2.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lifeway Kefir audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
Need for SecurityCONSERVATISM0.78×
TraditionCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lifeway Kefir's target market in United States?

Lifeway Kefir's target market in United States covers an estimated 532,645 people, concentrated in California and Texas.

02

What is the gender split and age of Lifeway Kefir customers?

65.5% of the Lifeway Kefir audience are female, 34.5% are male, with an average age of 39.6 years.

03

Which brands do Lifeway Kefir fans like most?

Lifeway Kefir fans show strongest brand affinity for Donation (276.28×), Changing Habits (42.18×), and Probiotic (12.84×) over the country average.

04

Where do Lifeway Kefir fans live in United States?

Lifeway Kefir fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lifeway Kefir fans also like?

Beyond Lifeway Kefir itself, the audience over-indexes on Changing Habits (42.18×), Probiotic (12.84×), Napoleon Dynamite (20×), and Febreze (31.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Lifeway Kefir audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lifeway Kefir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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