Rascasse Audience Intelligence

Kombucha Audience in United States

A data profile of the people who buy, follow and care about Kombucha in United States — modelled from more than twelve digital signal sources. Kombucha has an estimated audience of 3,783,568 people in United States.

#23among Alcohol in United States#4462among Topic in United States#540in Food & Beverages

The average Kombucha fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Probiotic, Weight loss (Fitness And wellness), Trader Joe's, with strongest over-indexing on Probiotic (4.27× the country average).

Demographically, the Kombucha audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kombucha fan in United States is more female, around 35.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Probiotic.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kombucha profile in United States.

Audience size
3.8M
in United States
Gender
64.4%♀
35.6% male
Age
35.9
average years
Country rank
#8426
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kombucha fans

64.4% are female, 35.6% are male, average age 35.9.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Kombucha audience in United States
MetricValue
Female64.4%
Male35.6%
Average age35.9
Estimated audience size3,783,568
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Kombucha audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3915%
40-4916%
50+18%
Fig. 04

Worldwide distribution

38.3%

of the worldwide Kombucha audience comes from United States.

Worldwide audience distribution share by country for Kombucha
CountryShare
United States38.3%
United Kingdom4.8%
Australia4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kombucha audience in United States is strongest.

Fig. 05

Top regions by affinity

Kombucha fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.20×
02Georgia~100K1.17×
03California~500K1.14×
04Alaska~9K1.14×
05Florida~300K1.12×
06Alabama~60K1.10×
07Maryland~70K1.09×
08North Carolina~100K1.08×
09Tennessee~80K1.05×
10Arkansas~30K1.05×
11Kansas~30K1.05×
12South Carolina~60K1.04×
13Connecticut~40K1.04×
14Utah~40K1.04×
15Mississippi~30K1.04×
16Oklahoma~40K1.03×
17Texas~300K1.02×
18New York~200K1.01×
19Illinois~100K1.01×
20Michigan~100K1.01×
21Virginia~90K1.01×
22Washington~80K1.01×
23Indiana~70K1.01×
24Missouri~60K1.01×
25Louisiana~50K1.01×
26Nebraska~20K1.01×
27New Mexico~20K1.01×
28Arizona~80K1.00×
29Massachusetts~70K1.00×
30South Dakota~9K1.00×
31Nevada~40K0.99×
32Ohio~100K0.98×
33New Jersey~90K0.97×
34Oregon~40K0.97×
35Kentucky~50K0.96×
36Iowa~30K0.96×
37Minnesota~50K0.95×
38Maine~10K0.95×
39Pennsylvania~100K0.94×
40Idaho~20K0.94×
41Colorado~60K0.93×
42Wisconsin~50K0.93×
43Washington, District of Columbia~10K0.93×
44Delaware~10K0.93×
45North Dakota~7K0.93×
46New Hampshire~10K0.90×
47Rhode Island~10K0.90×
48West Virginia~20K0.89×
49Montana~9K0.88×
50Vermont~6K0.83×
Fig. 06

Affinity by region

Affinity by region — Kombucha, United States
0.83×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kombucha audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kombucha audience
#·InterestCategoryAffinity×
01IBSHealth22.12×
02Christina PazsitzkyMovies & TV21.48×
03Lifeway KefirBrand15.22×
04Pierce CollegeBrand6.39×
05GinsengHealth6.29×
06Vitamin DHealth4.99×
07ProbioticHealth4.27×
08SweetgreenFood & Beverages4.10×
09SupercutBeauty & Wellness3.19×
10Google FlightsTravel & Leisure2.50×
11Alternative medicineBusiness & Career2.04×
12Weight loss (Fitness And wellness)Health1.98×
13BurlingtonFashion & Accessoires1.90×
14MassageHealth1.89×
15Trader Joe'sShopping1.78×
16VirusHealth1.78×
17Public companyBusiness & Career1.76×
18SymptomHealth1.67×
19Whole Foods MarketShopping1.57×
20Yahoo! FinanceBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kombucha audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kombucha audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.60×
Design AffinityPREMIUM1.37×
SustainabilityBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kombucha audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.95×
DIY MentalityTHRILL1.01×
Need for SecurityCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kombucha have in United States?

Kombucha has an estimated audience of 3,783,568 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kombucha fans?

64.4% of Kombucha fans are female, 35.6% are male, with an average age of 35.9 years.

03

Which brands do Kombucha fans like most?

Kombucha fans show strongest brand affinity for Probiotic (4.27×), Weight loss (Fitness And wellness) (1.98×), and Trader Joe's (1.78×) over the country average.

04

Where do Kombucha fans live in United States?

Kombucha fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kombucha fans also like?

Beyond Kombucha itself, the audience over-indexes on Weight loss (Fitness And wellness) (1.98×), Trader Joe's (1.78×), Google Flights (2.5×), and Christina Pazsitzky (21.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Kombucha audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kombucha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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