Kombucha Audience in United States

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Kombucha has an estimated audience of 3,783,568 people in United States. 64.4% are female, 35.6% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Probiotic, Weight loss (Fitness And wellness), Google Flights, Christina Pazsitzky, IBS.

The average Kombucha fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Probiotic, Weight loss (Fitness And wellness), Google Flights, with strongest over-indexing on Probiotic (4.27× the country average). Demographically, the Kombucha audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Kombucha fans

Demographic split for Kombucha audience in United States
MetricValue
Female64.4%
Male35.6%
Average age35.9
Estimated audience size3,783,568

Audience persona

The typical Kombucha fan in United States is more female, around 35.9 years old, with strong Tradition tendencies and a notable affinity for Probiotic.

Top regions in United States

Top regions ranked by reach for Kombucha in United States
RegionReachAffinity
California505,9081.22×
Texas349,6651.07×
Florida297,3001.16×
New York229,5361.09×
Georgia145,1441.25×
Illinois132,0371.05×
North Carolina129,7041.14×
Pennsylvania120,6760.95×
Ohio117,5111.01×
Michigan103,2131.04×
New Jersey99,0981.03×
Virginia97,6091.06×
Tennessee81,8131.08×
Washington78,6501.04×
Massachusetts77,8511.04×
Arizona77,2461×
Maryland73,4791.13×
Indiana70,4051.02×
Missouri62,8721.03×
South Carolina60,8951.07×
Alabama58,4271.11×
Colorado57,1790.96×
Minnesota52,8550.97×
Wisconsin52,7290.93×
Louisiana49,7411.02×
Kentucky44,1890.93×
Oklahoma43,2811.03×
Oregon41,3400.95×
Connecticut40,1301.06×
Nevada37,6521.03×
Utah36,2591.07×
Arkansas32,5411.04×
Kansas31,9941.07×
Mississippi31,8341.02×
Iowa29,4090.94×
Hawaii18,6241.15×
Nebraska18,5430.98×
New Mexico18,1810.96×
Idaho17,3640.92×
West Virginia14,5150.82×
New Hampshire13,1010.88×
Maine12,3810.91×
Washington, District of Columbia10,6920.94×
Rhode Island10,3410.86×
Delaware8,8220.85×
Montana8,7720.84×
South Dakota8,1290.93×
Alaska8,0000.99×
North Dakota6,6470.86×
Vermont4,8960.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kombucha audience
BrandAffinityCategory
Probiotic4.27×Health
Weight loss (Fitness And wellness)1.98×Health
Google Flights2.5×Travel & Leisure
Christina Pazsitzky21.48×Movies & TV
IBS22.12×Health
Whole Foods Market1.57×Shopping
Sweetgreen4.1×Food & Beverages
Symptom1.67×Health
Alternative medicine2.04×Business & Career
Burlington1.9×Fashion & Accessoires
Supercut3.19×Beauty & Wellness
Lifeway Kefir15.22×
Virus1.78×Health
Ginseng6.29×Health
Vitamin D4.99×Health
Public company1.76×Business & Career
Yahoo! Finance1.52×Business & Career
Robeks18.22×Food & Beverages
Massage1.89×Health
Ageing1.82×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kombucha audience
TraitClusterScore
TraditionCONSERVATISM3.36
SustainabilityBALANCE1.99
Healthy LifestyleBALANCE1.71
Sports ActivityPOWER1.38
MindfulnessBALANCE1.35
IndulgenceJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Kombucha
CountryShare
United States38.6%
United Kingdom4.9%
Australia4.0%

See Kombucha audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Kombucha have in United States?

Kombucha has an estimated audience of 3,783,568 people in United States, concentrated in California and Texas.

What is the gender split and age of Kombucha fans?

64.4% of Kombucha fans are female, 35.6% are male, with an average age of 35.9 years.

Which brands do Kombucha fans like most?

Kombucha fans show strongest brand affinity for Probiotic (4.27×), Weight loss (Fitness And wellness) (1.98×), and Google Flights (2.5×) over the country average.

Where do Kombucha fans live in United States?

Kombucha fans in United States are most concentrated in California (reach 505,908), Texas (reach 349,665), and Florida (reach 297,300). These three regions account for the largest share of the active audience.

What other brands do Kombucha fans also like?

Beyond Kombucha itself, the audience over-indexes on Weight loss (Fitness And wellness) (1.98×), Google Flights (2.5×), Christina Pazsitzky (21.48×), and IBS (22.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kombucha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.