Rascasse Audience Intelligence

Kombucha Audience in Germany

A data profile of the people who buy, follow and care about Kombucha in Germany — modelled from more than twelve digital signal sources. Kombucha has an estimated audience of 330,074 people in Germany.

#36among Alcohol in Germany#5863among Topic in Germany#801in Food & Beverages

The average Kombucha fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chipotle Mexican Grill, true fruits Smoothies, Islands (restaurant), with strongest over-indexing on Chipotle Mexican Grill (41.8× the country average).

Demographically, the Kombucha audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Mindfulness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kombucha fan in Germany is more female, around 34.2 years old, with strong Mindfulness tendencies and a notable affinity for Chipotle Mexican Grill.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kombucha profile in Germany.

Audience size
330K
in Germany
Gender
70.3%♀
29.7% male
Age
34.2
average years
Country rank
#16190
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kombucha fans

70.3% are female, 29.7% are male, average age 34.2.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Kombucha audience in Germany
MetricValue
Female70.3%
Male29.7%
Average age34.2
Estimated audience size330,074
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Kombucha audience in Germany
Age bracketShare%
16-1938%
20-2918%
30-3914%
40-4915%
50+15%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Kombucha audience comes from Germany.

Worldwide audience distribution share by country for Kombucha
CountryShare
United States38.3%
United Kingdom4.8%
Australia4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kombucha audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kombucha fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.39×
02Bayern~60K1.19×
03Hamburg~9K1.18×
04Hessen~30K1.14×
05Baden-Württemberg~50K1.13×
06Sachsen~20K1.06×
07Nordrhein-Westfalen~70K0.99×
08Rheinland-Pfalz~20K0.98×
09Niedersachsen~30K0.94×
10Saarland~4K0.93×
11Bremen~3K0.93×
12Schleswig-Holstein~10K0.88×
13Brandenburg~9K0.87×
14Thüringen~7K0.87×
15Mecklenburg-Vorpommern~5K0.81×
16Sachsen-Anhalt~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Kombucha, Germany
0.76×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kombucha audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kombucha audience
#·InterestCategoryAffinity×
01Del TacoFood & Beverages65.01×
02North Indian cuisineFood & Beverages62.44×
03Eco-marathonCars & Mobility59.76×
04Cinema of West BengalMovies & TV58.13×
05Mini marathonSports47.03×
06true fruits SmoothiesFood & Beverages46.33×
07Chipotle Mexican GrillFood & Beverages41.80×
08Running Wild (band)Music & Radio39.65×
09Coconut waterFood & Beverages32.53×
10Hindustani classical musicMusic & Radio31.04×
11Just EatFood & Beverages25.80×
12KefirFood & Beverages23.67×
13Korean barbecueFood & Beverages20.07×
14Ruby RoseMovies & TV16.92×
15Gordon RamsayFood & Beverages14.42×
16Islands (restaurant)Food & Beverages14.36×
17Magnum (ice cream)Food & Beverages11.62×
18HimalayasTravel & Leisure10.87×
19DoughnutFood & Beverages8.34×
20Vegan RecipesFood & Beverages5.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kombucha audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kombucha audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.19×
CreativityOPEN1.14×
Healthy LifestyleBALANCE1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kombucha audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Need for SecurityCONSERVATISM0.77×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kombucha have in Germany?

Kombucha has an estimated audience of 330,074 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kombucha fans?

70.3% of Kombucha fans are female, 29.7% are male, with an average age of 34.2 years.

03

Which brands do Kombucha fans like most?

Kombucha fans show strongest brand affinity for Chipotle Mexican Grill (41.8×), true fruits Smoothies (46.33×), and Islands (restaurant) (14.36×) over the country average.

04

Where do Kombucha fans live in Germany?

Kombucha fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kombucha fans also like?

Beyond Kombucha itself, the audience over-indexes on true fruits Smoothies (46.33×), Islands (restaurant) (14.36×), Mini marathon (47.03×), and Ruby Rose (16.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Germany

See Kombucha audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kombucha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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