Kombucha Audience in Germany
Kombucha has an estimated audience of 330,074 people in Germany. 70.3% are female, 29.7% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chipotle Mexican Grill, true fruits Smoothies, Islands (restaurant), Mini marathon, Eco-marathon.
The average Kombucha fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chipotle Mexican Grill, true fruits Smoothies, Islands (restaurant), with strongest over-indexing on Chipotle Mexican Grill (41.8× the country average). Demographically, the Kombucha audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Kombucha fans
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 34.2 |
| Estimated audience size | 330,074 |
Audience persona
The typical Kombucha fan in Germany is more female, around 34.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Chipotle Mexican Grill.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,918 | 1× |
| Bayern | 64,949 | 1.22× |
| Baden-Württemberg | 51,220 | 1.14× |
| Hessen | 29,794 | 1.18× |
| Niedersachsen | 29,663 | 0.93× |
| Berlin | 22,328 | 1.51× |
| Sachsen | 16,832 | 1.04× |
| Rheinland-Pfalz | 15,985 | 0.97× |
| Schleswig-Holstein | 10,502 | 0.89× |
| Hamburg | 9,146 | 1.23× |
| Brandenburg | 8,554 | 0.84× |
| Thüringen | 6,908 | 0.82× |
| Sachsen-Anhalt | 5,981 | 0.7× |
| Mecklenburg-Vorpommern | 4,799 | 0.76× |
| Saarland | 3,587 | 0.89× |
| Bremen | 2,537 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chipotle Mexican Grill | 41.8× | Food & Beverages |
| true fruits Smoothies | 46.33× | Food & Beverages |
| Islands (restaurant) | 14.36× | Food & Beverages |
| Mini marathon | 47.03× | Sports |
| Eco-marathon | 59.76× | Cars & Mobility |
| Gordon Ramsay | 14.42× | Food & Beverages |
| Hindustani classical music | 31.04× | Music & Radio |
| Cinema of West Bengal | 58.13× | Movies & TV |
| Himalayas | 10.87× | Travel & Leisure |
| Doughnut | 8.34× | Food & Beverages |
| Ruby Rose | 16.92× | Movies & TV |
| Coconut water | 32.53× | Food & Beverages |
| Vegan Recipes | 5.41× | Food & Beverages |
| North Indian cuisine | 62.44× | Food & Beverages |
| Del Taco | 65.01× | Food & Beverages |
| Just Eat | 25.8× | Food & Beverages |
| Running Wild (band) | 39.65× | Music & Radio |
| Korean barbecue | 20.07× | Food & Beverages |
| Magnum (ice cream) | 11.62× | Food & Beverages |
| Kefir | 23.67× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.33 |
| Sustainability | BALANCE | 2.09 |
| Tradition | CONSERVATISM | 2.05 |
| Urban Lifestyle | OPEN | 1.87 |
| Individualism | JOY | 1.72 |
| Sports Activity | POWER | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.6% |
| United Kingdom | 4.9% |
| Australia | 4.0% |
See Kombucha audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Kombucha have in Germany?
Kombucha has an estimated audience of 330,074 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kombucha fans?
70.3% of Kombucha fans are female, 29.7% are male, with an average age of 34.2 years.
Which brands do Kombucha fans like most?
Kombucha fans show strongest brand affinity for Chipotle Mexican Grill (41.8×), true fruits Smoothies (46.33×), and Islands (restaurant) (14.36×) over the country average.
Where do Kombucha fans live in Germany?
Kombucha fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,918), Bayern (reach 64,949), and Baden-Württemberg (reach 51,220). These three regions account for the largest share of the active audience.
What other brands do Kombucha fans also like?
Beyond Kombucha itself, the audience over-indexes on true fruits Smoothies (46.33×), Islands (restaurant) (14.36×), Mini marathon (47.03×), and Eco-marathon (59.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kombucha. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.