Ruby Rose Audience in Germany
Ruby Rose has an estimated audience of 349,381 people in Germany. 70.7% are female, 29.3% are male, average age 28.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BONITA, Stuff (magazine), Mihaela Rădulescu, Patchi, Hannah Murray.
The average Ruby Rose fan in Germany is 28.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BONITA, Stuff (magazine), Mihaela Rădulescu, with strongest over-indexing on BONITA (181.01× the country average). Demographically, the Ruby Rose audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Ruby Rose fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 28.1 |
| Estimated audience size | 349,381 |
Audience persona
The typical Ruby Rose fan in Germany is more female, around 28.1 years old, with strong Luxury Orientation tendencies and a notable affinity for BONITA.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,010 | 1.06× |
| Bayern | 54,140 | 0.96× |
| Baden-Württemberg | 43,598 | 0.91× |
| Niedersachsen | 35,744 | 1.05× |
| Hessen | 28,202 | 1.06× |
| Rheinland-Pfalz | 17,395 | 0.99× |
| Sachsen | 16,996 | 0.99× |
| Berlin | 16,460 | 1.05× |
| Brandenburg | 12,266 | 1.13× |
| Schleswig-Holstein | 12,066 | 0.96× |
| Sachsen-Anhalt | 9,724 | 1.07× |
| Thüringen | 9,610 | 1.08× |
| Hamburg | 6,723 | 0.85× |
| Mecklenburg-Vorpommern | 6,645 | 1× |
| Saarland | 4,085 | 0.95× |
| Bremen | 2,578 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BONITA | 181.01× | Fashion & Accessoires |
| Stuff (magazine) | 89.17× | Technology & Electronics |
| Mihaela Rădulescu | 54.97× | Movies & TV |
| Patchi | 84.05× | Food & Beverages |
| Hannah Murray | 84.72× | Music & Radio |
| Peter Hahn | 20× | Fashion & Accessoires |
| mr money mustache | 212.01× | Internet & Social Media |
| Isadora | 100.86× | Beauty & Wellness |
| Beauty & Fashion | 10.14× | Beauty & Wellness |
| Makeup Lessons | 12.17× | Beauty & Wellness |
| Blush | 37.41× | Beauty & Wellness |
| Health And Beauty | 7.17× | Beauty & Wellness |
| Love and Other Disasters | 121.88× | Movies & TV |
| Michelle Keegan | 39.38× | Movies & TV |
| Face Off (TV series) | 45.2× | Movies & TV |
| ELF Cosmetics | 31.42× | Beauty & Wellness |
| Balochistan, Pakistan | 50.19× | Travel & Leisure |
| Maserati Quattroporte | 24.73× | Cars & Mobility |
| Pennywise (band) | 11.4× | Music & Radio |
| Jawline | 14.25× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.84 |
| LGBTQ+ Identity | OPEN | 1.69 |
| Convenience Orientation | PREMIUM | 1.62 |
| Extroversion | THRILL | 1.58 |
| Sustainability | BALANCE | 1.57 |
| Individualism | JOY | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| Brazil | 16.9% |
| United Kingdom | 5.1% |
See Ruby Rose audiences in other countries
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Frequently asked questions
How many fans does Ruby Rose have in Germany?
Ruby Rose has an estimated audience of 349,381 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ruby Rose fans?
70.7% of Ruby Rose fans are female, 29.3% are male, with an average age of 28.1 years.
Which brands do Ruby Rose fans like most?
Ruby Rose fans show strongest brand affinity for BONITA (181.01×), Stuff (magazine) (89.17×), and Mihaela Rădulescu (54.97×) over the country average.
Where do Ruby Rose fans live in Germany?
Ruby Rose fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,010), Bayern (reach 54,140), and Baden-Württemberg (reach 43,598). These three regions account for the largest share of the active audience.
What other brands do Ruby Rose fans also like?
Beyond Ruby Rose itself, the audience over-indexes on Stuff (magazine) (89.17×), Mihaela Rădulescu (54.97×), Patchi (84.05×), and Hannah Murray (84.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ruby Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.