A data profile of the people who buy, follow and care about Ruby Rose in Germany — modelled from more than twelve digital signal sources. Ruby Rose has an estimated audience of 587,227 people in Germany.
The average Ruby Rose fan in Germany is 28.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include BONITA, Stuff (magazine), Hannah Murray, with strongest over-indexing on BONITA (181.01× the country average).
Demographically, the Ruby Rose audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ruby Rose fan in Germany is more female, around 28.1 years old, with strong Design Affinity tendencies and a notable affinity for BONITA.
The key figures that characterise the Ruby Rose profile in Germany.
70.7% are female, 29.3% are male, average age 28.1.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 28.1 |
| Estimated audience size | 587,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 53% | |
| 20-29 | 22% | |
| 30-39 | 11% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Ruby Rose audience comes from Germany.
| Country | Share |
|---|---|
| United States | 34.7% |
| Brazil | 13.4% |
| United Kingdom | 5.6% |
Where the Ruby Rose audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.15× | |
| 02 | Sachsen-Anhalt | ~10K | 1.10× | |
| 03 | Brandenburg | ~10K | 1.09× | |
| 04 | Thüringen | ~9K | 1.06× | |
| 05 | Nordrhein-Westfalen | ~80K | 1.02× | |
| 06 | Niedersachsen | ~30K | 1.01× | |
| 07 | Hessen | ~30K | 1.00× | |
| 08 | Sachsen | ~20K | 1.00× | |
| 09 | Mecklenburg-Vorpommern | ~7K | 0.99× | |
| 10 | Bayern | ~60K | 0.98× | |
| 11 | Hamburg | ~8K | 0.97× | |
| 12 | Rheinland-Pfalz | ~20K | 0.96× | |
| 13 | Saarland | ~4K | 0.96× | |
| 14 | Schleswig-Holstein | ~10K | 0.95× | |
| 15 | Baden-Württemberg | ~40K | 0.91× | |
| 16 | Bremen | ~3K | 0.91× |
The strongest cross-interests of the Ruby Rose audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | mr money mustache | Internet & Social Media | 212.01× | ||
| 02 | BONITA | Fashion & Accessoires | 181.01× | ||
| 03 | Love and Other Disasters | Movies & TV | 121.88× | ||
| 04 | Isadora | Beauty & Wellness | 100.86× | ||
| 05 | Stuff (magazine) | Technology & Electronics | 89.17× | ||
| 06 | Hannah Murray | Music & Radio | 84.72× | ||
| 07 | Patchi | Food & Beverages | 84.05× | ||
| 08 | Mihaela Rădulescu | Movies & TV | 54.97× | ||
| 09 | Balochistan, Pakistan | Travel & Leisure | 50.19× | ||
| 10 | Face Off (TV series) | Movies & TV | 45.20× | ||
| 11 | Michelle Keegan | Movies & TV | 39.38× | ||
| 12 | Blush | Beauty & Wellness | 37.41× | ||
| 13 | ELF Cosmetics | Beauty & Wellness | 31.42× | ||
| 14 | Maserati Quattroporte | Cars & Mobility | 24.73× | ||
| 15 | Peter Hahn | Fashion & Accessoires | 20.00× | ||
| 16 | Jawline | Beauty & Wellness | 14.25× | ||
| 17 | Makeup Lessons | Beauty & Wellness | 12.17× | ||
| 18 | Pennywise (band) | Music & Radio | 11.40× | ||
| 19 | Beauty & Fashion | Beauty & Wellness | 10.14× | ||
| 20 | Health And Beauty | Beauty & Wellness | 7.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.46× | |
| Price Sensitivity | PREMIUM | 1.25× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.51× | |
| Career Orientation | POWER | 0.54× | |
| DIY Mentality | THRILL | 0.62× |
Ruby Rose has an estimated audience of 587,227 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
70.7% of Ruby Rose fans are female, 29.3% are male, with an average age of 28.1 years.
Ruby Rose fans show strongest brand affinity for BONITA (181.01×), Stuff (magazine) (89.17×), and Hannah Murray (84.72×) over the country average.
Ruby Rose fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Ruby Rose itself, the audience over-indexes on Stuff (magazine) (89.17×), Hannah Murray (84.72×), Mihaela Rădulescu (54.97×), and Patchi (84.05×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Ruby Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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