Rascasse Audience Intelligence

IBS Audience in United States

A data profile of the people who buy, follow and care about IBS in United States — modelled from more than twelve digital signal sources. IBS has an estimated audience of 341,359 people in United States.

#12955among Topic in United States#1121in Health

The average IBS fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BNP Paribas Fortis, health, Teatro Colón, with strongest over-indexing on BNP Paribas Fortis (280.3× the country average).

Demographically, the IBS audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical IBS fan in United States is more female, around 36.1 years old, with strong Mindfulness tendencies and a notable affinity for BNP Paribas Fortis.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IBS profile in United States.

Audience size
341K
in United States
Gender
75.0%♀
25.0% male
Age
36.1
average years
Country rank
#45206
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of IBS fans

75.0% are female, 25.0% are male, average age 36.1.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for IBS audience in United States
MetricValue
Female75.0%
Male25.0%
Average age36.1
Estimated audience size341,359
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the IBS audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3919%
40-4919%
50+15%
Fig. 04

Worldwide distribution

14.9%

of the worldwide IBS audience comes from United States.

Worldwide audience distribution share by country for IBS
CountryShare
United States14.9%
China9.3%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IBS audience in United States is strongest.

Fig. 05

Top regions by affinity

IBS fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~2K1.23×
02California~40K1.14×
03Connecticut~4K1.09×
04Virginia~9K1.08×
05Massachusetts~7K1.07×
06West Virginia~2K1.06×
07North Carolina~10K1.05×
08Washington~7K1.05×
09Kentucky~4K1.05×
10New York~20K1.04×
11Illinois~10K1.04×
12Georgia~10K1.04×
13Indiana~6K1.04×
14Maryland~6K1.04×
15Mississippi~3K1.04×
16North Dakota<1K1.04×
17Texas~30K1.03×
18Alabama~5K1.03×
19Pennsylvania~10K1.02×
20Ohio~10K1.02×
21Oregon~4K1.02×
22Rhode Island~1K1.02×
23Arizona~7K1.01×
24Tennessee~7K1.01×
25Arkansas~3K1.01×
26Michigan~9K1.00×
27Louisiana~4K1.00×
28Oklahoma~4K1.00×
29Kansas~3K1.00×
30New Hampshire~1K1.00×
31Alaska<1K1.00×
32Wisconsin~5K0.99×
33Minnesota~5K0.99×
34Maine~1K0.99×
35Florida~20K0.98×
36Missouri~5K0.98×
37Iowa~3K0.98×
38Vermont<1K0.98×
39South Carolina~5K0.97×
40Nevada~3K0.97×
41New Jersey~8K0.96×
42Utah~3K0.94×
43Nebraska~2K0.94×
44Idaho~2K0.94×
45South Dakota<1K0.94×
46Delaware<1K0.93×
47Montana<1K0.91×
48New Mexico~2K0.88×
49Washington, District of Columbia<1K0.88×
50Colorado~5K0.87×
Fig. 06

Affinity by region

Affinity by region — IBS, United States
0.87×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IBS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IBS audience
#·InterestCategoryAffinity×
01BNP Paribas FortisBusiness & Career280.30×
02Börse StuttgartBusiness & Career186.77×
03Teatro ColónArts & Culture161.65×
04QS World University RankingsBusiness & Career67.04×
05Katz Gluten FreeFood & Beverages59.59×
06The Royal OperaArts & Culture56.89×
07Ott (record producer)Music & Radio49.14×
08Primavera SoundMusic & Radio48.13×
09A SeparationMovies & TV47.38×
10Frugal FreebiesTopic41.26×
11Paris Opera BalletArts & Culture33.04×
12Lifeway KefirBrand31.09×
13KimchiFood & Beverages21.42×
14GinsengHealth15.74×
15healthHealth10.48×
16Vitamin DHealth8.12×
17Alternative medicineBusiness & Career3.20×
18Weight loss (Fitness And wellness)Health2.88×
19Outdoor recreationSports1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IBS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IBS audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.03×
Pet OwnershipJOY1.58×
Design AffinityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IBS audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.61×
Convenience OrientationPREMIUM0.63×
Career OrientationPOWER0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does IBS have in United States?

IBS has an estimated audience of 341,359 people in United States, concentrated in California and Texas.

02

What is the gender split and age of IBS fans?

75.0% of IBS fans are female, 25.0% are male, with an average age of 36.1 years.

03

Which brands do IBS fans like most?

IBS fans show strongest brand affinity for BNP Paribas Fortis (280.3×), health (10.48×), and Teatro Colón (161.65×) over the country average.

04

Where do IBS fans live in United States?

IBS fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do IBS fans also like?

Beyond IBS itself, the audience over-indexes on health (10.48×), Teatro Colón (161.65×), Primavera Sound (48.13×), and The Royal Opera (56.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See IBS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for IBS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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