IBS Audience in United States

IBS logo

IBS has an estimated audience of 341,359 people in United States. 75.0% are female, 25.0% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: BNP Paribas Fortis, health, Teatro Colón, Primavera Sound, The Royal Opera.

The average IBS fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BNP Paribas Fortis, health, Teatro Colón, with strongest over-indexing on BNP Paribas Fortis (280.3× the country average). Demographically, the IBS audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of IBS fans

Demographic split for IBS audience in United States
MetricValue
Female75.0%
Male25.0%
Average age36.1
Estimated audience size341,359

Audience persona

The typical IBS fan in United States is more female, around 36.1 years old, with strong Risk Appetite tendencies and a notable affinity for BNP Paribas Fortis.

Top regions in United States

Top regions ranked by reach for IBS in United States
RegionReachAffinity
California44,0341.17×
Texas31,9101.09×
Florida23,6821.02×
New York21,1001.11×
Illinois12,2901.08×
Pennsylvania11,8561.03×
Georgia11,4191.09×
North Carolina11,3291.1×
Ohio11,1001.06×
Michigan9,3051.04×
Virginia9,1211.1×
New Jersey8,7891.01×
Washington7,4901.09×
Massachusetts7,4171.1×
Arizona7,2891.05×
Tennessee7,2011.05×
Indiana6,6241.06×
Maryland6,1601.05×
Missouri5,4100.98×
South Carolina5,0720.99×
Wisconsin5,0380.98×
Minnesota4,8240.99×
Alabama4,8201.01×
Colorado4,8140.89×
Kentucky4,5381.06×
Louisiana4,4121×
Oregon4,0671.04×
Oklahoma3,8621.02×
Connecticut3,7021.08×
Nevada3,3911.03×
Mississippi2,8951.03×
Utah2,8810.94×
Arkansas2,8011×
Iowa2,6940.96×
Kansas2,6410.98×
Hawaii1,8451.26×
West Virginia1,5881×
Nebraska1,5840.93×
Idaho1,5290.89×
New Mexico1,4250.83×
New Hampshire1,2940.96×
Maine1,1490.94×
Rhode Island1,0871×
Washington, District of Columbia9050.88×
Delaware8100.86×
Montana7810.82×
South Dakota6820.86×
North Dakota6640.95×
Alaska6570.9×
Vermont5430.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IBS audience
BrandAffinityCategory
BNP Paribas Fortis280.3×Business & Career
health10.48×Health
Teatro Colón161.65×Arts & Culture
Primavera Sound48.13×Music & Radio
The Royal Opera56.89×Arts & Culture
Ott (record producer)49.14×Music & Radio
Ginseng15.74×Health
Frugal Freebies41.26×
Katz Gluten Free59.59×Food & Beverages
Kimchi21.42×Food & Beverages
Lifeway Kefir31.09×
A Separation47.38×Movies & TV
Weight loss (Fitness And wellness)2.88×Health
QS World University Rankings67.04×Business & Career
Movies1.51×Movies & TV
Paris Opera Ballet33.04×Arts & Culture
Outdoor recreation1.52×Sports
Alternative medicine3.2×Business & Career
Vitamin D8.12×Health
Better Batter | Gluten Free Flour47.09×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IBS audience
TraitClusterScore
Risk AppetiteTHRILL4.15
SustainabilityBALANCE1.51
TravellingTHRILL1.28
Early Adopter MentalityPOWER1.26
Luxury OrientationPREMIUM1.26
Quality AwarenessPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for IBS
CountryShare
United States15.5%
China9.7%
United Kingdom3.5%

See IBS audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does IBS have in United States?

IBS has an estimated audience of 341,359 people in United States, concentrated in California and Texas.

What is the gender split and age of IBS fans?

75.0% of IBS fans are female, 25.0% are male, with an average age of 36.1 years.

Which brands do IBS fans like most?

IBS fans show strongest brand affinity for BNP Paribas Fortis (280.3×), health (10.48×), and Teatro Colón (161.65×) over the country average.

Where do IBS fans live in United States?

IBS fans in United States are most concentrated in California (reach 44,034), Texas (reach 31,910), and Florida (reach 23,682). These three regions account for the largest share of the active audience.

What other brands do IBS fans also like?

Beyond IBS itself, the audience over-indexes on health (10.48×), Teatro Colón (161.65×), Primavera Sound (48.13×), and The Royal Opera (56.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IBS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.