Rascasse Audience Intelligence

Frugal Freebies Audience in United States

A data profile of the people who buy, follow and care about Frugal Freebies in United States — modelled from more than twelve digital signal sources. Frugal Freebies has an estimated audience of 356,243 people in United States.

#12790among Topic in United States

The average Frugal Freebies fan in United States is 33.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Arrested Development (TV series), DuckDuckGo, Sex and the City, with strongest over-indexing on Arrested Development (TV series) (42.09× the country average).

Demographically, the Frugal Freebies audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Frugal Freebies fan in United States is more female, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Arrested Development (TV series).

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frugal Freebies profile in United States.

Audience size
356K
in United States
Gender
75.8%♀
24.2% male
Age
33.8
average years
Country rank
#44205
Topic in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frugal Freebies fans

75.8% are female, 24.2% are male, average age 33.8.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Frugal Freebies audience in United States
MetricValue
Female75.8%
Male24.2%
Average age33.8
Estimated audience size356,243
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Frugal Freebies audience in United States
Age bracketShare%
16-1937%
20-2920%
30-3915%
40-4914%
50+14%
Fig. 04

Worldwide distribution

35.6%

of the worldwide Frugal Freebies audience comes from United States.

Worldwide audience distribution share by country for Frugal Freebies
CountryShare
United States35.6%
Japan11.2%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frugal Freebies audience in United States is strongest.

Fig. 05

Top regions by affinity

Frugal Freebies fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~6K1.14×
02Missouri~6K1.08×
03Wisconsin~6K1.08×
04Indiana~7K1.06×
05Washington~7K1.01×
06Virginia~9K1.00×
07North Carolina~10K0.99×
08Pennsylvania~10K0.97×
09Illinois~10K0.97×
10Florida~20K0.94×
11New York~20K0.94×
12Texas~30K0.93×
13California~40K0.92×
Fig. 06

Affinity by region

Affinity by region — Frugal Freebies, United States
0.92×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frugal Freebies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frugal Freebies audience
#·InterestCategoryAffinity×
01Arrested Development (TV series)Movies & TV42.09×
02IBSHealth41.26×
03MarzipanFood & Beverages35.97×
04KatanaLiterature32.91×
05Daytona Bike WeekCars & Mobility19.78×
06Topher GraceMovies & TV18.53×
07Jonathan GroffMovies & TV16.88×
08Marlon WayansMovies & TV12.68×
09BoJack HorsemanMovies & TV11.25×
10DuckDuckGoInternet & Social Media10.10×
11ZootopiaMovies & TV6.86×
12Web serverTechnology & Electronics6.80×
13Sex and the CityMovies & TV6.47×
14Brittany SnowMovies & TV6.37×
15Weather forecastingHome & Garden5.95×
16Progressive rockMusic & Radio4.66×
17CVS PharmacyShopping3.67×
18KFCFood & Beverages3.12×
19WalgreensShopping3.00×
20PinterestInternet & Social Media2.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frugal Freebies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frugal Freebies audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
SpiritualityBALANCE1.89×
TraditionCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frugal Freebies audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
Sports ActivityPOWER0.82×
TravellingTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frugal Freebies have in United States?

Frugal Freebies has an estimated audience of 356,243 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Frugal Freebies fans?

75.8% of Frugal Freebies fans are female, 24.2% are male, with an average age of 33.8 years.

03

Which brands do Frugal Freebies fans like most?

Frugal Freebies fans show strongest brand affinity for Arrested Development (TV series) (42.09×), DuckDuckGo (10.1×), and Sex and the City (6.47×) over the country average.

04

Where do Frugal Freebies fans live in United States?

Frugal Freebies fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Frugal Freebies fans also like?

Beyond Frugal Freebies itself, the audience over-indexes on DuckDuckGo (10.1×), Sex and the City (6.47×), Jonathan Groff (16.88×), and Marlon Wayans (12.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Frugal Freebies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frugal Freebies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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