Frugal Freebies Audience in United States
Frugal Freebies has an estimated audience of 356,243 people in United States. 75.8% are female, 24.2% are male, average age 33.8. Top regions: Alabama, Indiana, Missouri. Top brand affinities: Mothercare, Staycation, Isometric exercise, Lulu 黃路梓茵, Historic site.
The average Frugal Freebies fan in United States is 33.8 years old, more female, and lives primarily in Alabama. The audience is concentrated in Alabama, Indiana, Missouri. Top brand affinities include Mothercare, Staycation, Isometric exercise, with strongest over-indexing on Mothercare (9.66× the country average). Demographically, the Frugal Freebies audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Type: Topic
Demographics of Frugal Freebies fans
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 33.8 |
| Estimated audience size | 356,243 |
Audience persona
The typical Frugal Freebies fan in United States is more female, around 33.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Mothercare.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Alabama | 10,991 | 2.21× |
| Indiana | 10,129 | 1.56× |
| Missouri | 9,809 | 1.71× |
| Florida | 9,734 | 0.4× |
| Texas | 9,678 | 0.32× |
| North Carolina | 9,418 | 0.88× |
| Wisconsin | 9,288 | 1.73× |
| California | 8,949 | 0.23× |
| Pennsylvania | 8,905 | 0.74× |
| Virginia | 8,551 | 0.99× |
| Illinois | 8,353 | 0.7× |
| New York | 8,238 | 0.41× |
| Washington | 8,018 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 9.66× | Kids & Family |
| Staycation | 6.16× | Home & Garden |
| Isometric exercise | 12.76× | Sports |
| Lulu 黃路梓茵 | 3.71× | Movies & TV |
| Historic site | 5.45× | Arts & Culture |
| Saving | 3.5× | Business & Career |
| UK garage | 6.47× | Music & Radio |
| John Havlicek | 17.65× | Sports |
| Collectable | 1.79× | Kids & Family |
| Pillow | 2.28× | Home & Garden |
| Home equity | 2.02× | Home & Garden |
| JDSU | 3.05× | Business & Career |
| Nebraska Cornhuskers football | 3.18× | Sports |
| Fairy godmother | 6.31× | Literature |
| Vocal harmony | 3.29× | Music & Radio |
| Grinch | 2.9× | Movies & TV |
| Elsword | 11.58× | Games |
| Jesse Plemons | 2.44× | Movies & TV |
| Mathcore | 5.43× | Music & Radio |
| Hector (musician) | 7.68× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.14 |
| Patriotism | CONSERVATISM | 1.49 |
| Pet Ownership | JOY | 1.45 |
| Creativity | OPEN | 1.39 |
| Tradition | CONSERVATISM | 1.33 |
| DIY Mentality | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.6% |
| Japan | 11.2% |
| Germany | 6.3% |
See Frugal Freebies audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Frugal Freebies have in United States?
Frugal Freebies has an estimated audience of 356,243 people in United States, concentrated in Alabama and Indiana.
What is the gender split and age of Frugal Freebies fans?
75.8% of Frugal Freebies fans are female, 24.2% are male, with an average age of 33.8 years.
Which brands do Frugal Freebies fans like most?
Frugal Freebies fans show strongest brand affinity for Mothercare (9.66×), Staycation (6.16×), and Isometric exercise (12.76×) over the country average.
Where do Frugal Freebies fans live in United States?
Frugal Freebies fans in United States are most concentrated in Alabama (reach 10,991), Indiana (reach 10,129), and Missouri (reach 9,809). These three regions account for the largest share of the active audience.
What other brands do Frugal Freebies fans also like?
Beyond Frugal Freebies itself, the audience over-indexes on Staycation (6.16×), Isometric exercise (12.76×), Lulu 黃路梓茵 (3.71×), and Historic site (5.45×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Frugal Freebies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.