Frugal Freebies Audience in United States
Frugal Freebies has an estimated audience of 356,243 people in United States. 75.8% are female, 24.2% are male, average age 33.8. Top regions: Alabama, Indiana, Missouri. Top brand affinities: DuckDuckGo, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.
The average Frugal Freebies fan in United States is 33.8 years old, more female, and lives primarily in Alabama. The audience is concentrated in Alabama, Indiana, Missouri. Top brand affinities include DuckDuckGo, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on DuckDuckGo (30.71× the country average). Demographically, the Frugal Freebies audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Type: Topic
Demographics of Frugal Freebies fans
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 33.8 |
| Estimated audience size | 356,243 |
Audience persona
The typical Frugal Freebies fan in United States is more female, around 33.8 years old, with strong Luxury Orientation tendencies and a notable affinity for DuckDuckGo.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Alabama | 10,991 | 2.21× |
| Indiana | 10,129 | 1.56× |
| Missouri | 9,809 | 1.71× |
| Florida | 9,734 | 0.4× |
| Texas | 9,678 | 0.32× |
| North Carolina | 9,418 | 0.88× |
| Wisconsin | 9,288 | 1.73× |
| California | 8,949 | 0.23× |
| Pennsylvania | 8,905 | 0.74× |
| Virginia | 8,551 | 0.99× |
| Illinois | 8,353 | 0.7× |
| New York | 8,238 | 0.41× |
| Washington | 8,018 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DuckDuckGo | 30.71× | Internet & Social Media |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Arrested Development (TV series) | 17.49× | Movies & TV |
| Indeed.com | 3.75× | Business & Career |
| Depop | 11.34× | Fashion & Accessoires |
| The IT Crowd | 40.4× | Movies & TV |
| Kendra Scott | 8.65× | Fashion & Accessoires |
| PSV Eindhoven | 29.52× | Sports |
| Hair Extensions | 4.63× | Beauty & Wellness |
| Luxury Travel | 9.65× | Travel & Leisure |
| Google News | 4.44× | News |
| Google Maps | 2.89× | Internet & Social Media |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Matthew McConaughey | 6.53× | Movies & TV |
| Dolls Kill | 14.99× | Shopping |
| La Roche-Posay | 9.66× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.14 |
| Patriotism | CONSERVATISM | 1.49 |
| Pet Ownership | JOY | 1.45 |
| Creativity | OPEN | 1.39 |
| Tradition | CONSERVATISM | 1.33 |
| DIY Mentality | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.6% |
| Japan | 11.2% |
| Germany | 6.3% |
See Frugal Freebies audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Frugal Freebies have in United States?
Frugal Freebies has an estimated audience of 356,243 people in United States, concentrated in Alabama and Indiana.
What is the gender split and age of Frugal Freebies fans?
75.8% of Frugal Freebies fans are female, 24.2% are male, with an average age of 33.8 years.
Which brands do Frugal Freebies fans like most?
Frugal Freebies fans show strongest brand affinity for DuckDuckGo (30.71×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.
Where do Frugal Freebies fans live in United States?
Frugal Freebies fans in United States are most concentrated in Alabama (reach 10,991), Indiana (reach 10,129), and Missouri (reach 9,809). These three regions account for the largest share of the active audience.
What other brands do Frugal Freebies fans also like?
Beyond Frugal Freebies itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Frugal Freebies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.