Marzipan Audience in United States

Marzipan logo

Marzipan has an estimated audience of 525,347 people in United States. 73.7% are female, 26.3% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Erlang (programming language), Quinceañera (telenovela), Lychee, Cool jazz, Acid house.

The average Marzipan fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Erlang (programming language), Quinceañera (telenovela), Lychee, with strongest over-indexing on Erlang (programming language) (33.2× the country average). Demographically, the Marzipan audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Marzipan fans

Demographic split for Marzipan audience in United States
MetricValue
Female73.7%
Male26.3%
Average age36.9
Estimated audience size525,347

Audience persona

The typical Marzipan fan in United States is more female, around 36.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Erlang (programming language).

Top regions in United States

Top regions ranked by reach for Marzipan in United States
RegionReachAffinity
California71,2261.23×
Texas41,4820.92×
Florida32,9220.93×
New York32,5821.11×
Illinois18,3721.05×
Pennsylvania18,0071.02×
Ohio15,5970.96×
North Carolina15,4710.98×
Georgia14,7800.91×
Michigan14,2081.03×
Washington13,8171.31×
Virginia13,7021.07×
New Jersey13,1550.98×
Massachusetts11,8671.15×
Arizona10,5410.98×
Colorado10,1001.22×
Tennessee9,8460.93×
Indiana9,1570.95×
Missouri8,7491.03×
Maryland8,6190.95×
Wisconsin8,1721.03×
Minnesota8,1051.08×
Oregon7,7231.28×
South Carolina6,5620.83×
Utah5,9751.27×
Alabama5,8910.8×
Oklahoma5,8761.01×
Kentucky5,8570.89×
Connecticut5,5321.05×
Louisiana5,5130.81×
Nevada4,7360.93×
Iowa4,0620.94×
Kansas4,0260.97×
Arkansas4,0230.93×
Mississippi3,0550.71×
Idaho3,0071.14×
New Mexico2,5500.97×
Nebraska2,3700.9×
Hawaii2,2951.02×
West Virginia2,2170.91×
New Hampshire2,1401.03×
Maine2,0411.08×
Washington, District of Columbia1,6891.07×
Montana1,5821.09×
Rhode Island1,5070.9×
Alaska1,3031.16×
Delaware1,1630.8×
Vermont1,0561.15×
South Dakota1,0490.86×
North Dakota8470.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marzipan audience
BrandAffinityCategory
Erlang (programming language)33.2×Technology & Electronics
Quinceañera (telenovela)8.92×Movies & TV
Lychee55.07×Food & Beverages
Cool jazz26.49×Music & Radio
Acid house23.91×Music & Radio
Creative Commons5.11×Technology & Electronics
Javier Bardem11.48×Movies & TV
Gravity Falls15.65×Movies & TV
Child2.32×Kids & Family
Culture2.1×Literature
Food and drink1.7×Food & Beverages
Sales promotion2.43×Shopping
Pharmacology5.9×Business & Career
Frugal Freebies35.97×
Empresario9.84×Business & Career
Food1.65×Food & Beverages
Montblanc (company)14.16×Fashion & Accessoires
United States1.78×Travel & Leisure
Antonio Banderas11.36×Movies & TV
Fitness and wellness1.57×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marzipan audience
TraitClusterScore
Price SensitivityPREMIUM1.83
IndulgenceJOY1.66
Urban LifestyleOPEN1.63
CreativityOPEN1.33
SpiritualityBALANCE1.28
Social Media UsageJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Marzipan
CountryShare
Mexico20.3%
United States18.1%
Germany14.7%

See Marzipan audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Marzipan have in United States?

Marzipan has an estimated audience of 525,347 people in United States, concentrated in California and Texas.

What is the gender split and age of Marzipan fans?

73.7% of Marzipan fans are female, 26.3% are male, with an average age of 36.9 years.

Which brands do Marzipan fans like most?

Marzipan fans show strongest brand affinity for Erlang (programming language) (33.2×), Quinceañera (telenovela) (8.92×), and Lychee (55.07×) over the country average.

Where do Marzipan fans live in United States?

Marzipan fans in United States are most concentrated in California (reach 71,226), Texas (reach 41,482), and Florida (reach 32,922). These three regions account for the largest share of the active audience.

What other brands do Marzipan fans also like?

Beyond Marzipan itself, the audience over-indexes on Quinceañera (telenovela) (8.92×), Lychee (55.07×), Cool jazz (26.49×), and Acid house (23.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marzipan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.