Marzipan Audience in Germany
A data profile of the people who buy, follow and care about Marzipan in Germany — modelled from more than twelve digital signal sources. Marzipan has an estimated audience of 425,524 people in Germany.
The average Marzipan fan in Germany is 46.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Mark Medlock, Peter Hahn, Niederegger, with strongest over-indexing on Mark Medlock (11.79× the country average).
Demographically, the Marzipan audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Marzipan fan in Germany is more female, around 46.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Mark Medlock.
At a glance
The key figures that characterise the Marzipan profile in Germany.
Search interest · 12-month trend
Demographics of Marzipan fans
74.5% are female, 25.5% are male, average age 46.0.
Gender split
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 46.0 |
| Estimated audience size | 425,524 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 33% |
Worldwide distribution
of the worldwide Marzipan audience comes from Germany.
| Country | Share |
|---|---|
| Mexico | 19.9% |
| United States | 17.8% |
| Germany | 14.4% |
Geography
Where the Marzipan audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~20K | 1.54× | |
| 02 | Hamburg | ~10K | 1.37× | |
| 03 | Berlin | ~20K | 1.14× | |
| 04 | Hessen | ~30K | 1.08× | |
| 05 | Bremen | ~4K | 1.06× | |
| 06 | Rheinland-Pfalz | ~20K | 1.05× | |
| 07 | Nordrhein-Westfalen | ~100K | 1.04× | |
| 08 | Niedersachsen | ~40K | 1.04× | |
| 09 | Bayern | ~70K | 1.01× | |
| 10 | Baden-Württemberg | ~60K | 1.01× | |
| 11 | Mecklenburg-Vorpommern | ~7K | 0.89× | |
| 12 | Thüringen | ~9K | 0.85× | |
| 13 | Brandenburg | ~10K | 0.84× | |
| 14 | Sachsen-Anhalt | ~9K | 0.81× | |
| 15 | Saarland | ~4K | 0.72× | |
| 16 | Sachsen | ~10K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Marzipan audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rock candy | Food & Beverages | 66.00× | ||
| 02 | Wafer | Topic | 42.86× | ||
| 03 | Scone | Food & Beverages | 22.80× | ||
| 04 | Niederegger | Food & Beverages | 21.59× | ||
| 05 | Mark Medlock | Music & Radio | 11.79× | ||
| 06 | Hot Chocolate (band) | Music & Radio | 9.46× | ||
| 07 | Mark Zuckerberg | Business & Career | 7.95× | ||
| 08 | Lübeck | Travel & Leisure | 7.61× | ||
| 09 | Peter Hahn | Fashion & Accessoires | 6.96× | ||
| 10 | reisenthel | Fashion & Accessoires | 5.52× | ||
| 11 | Peppa Pig | Kids & Family | 5.13× | ||
| 12 | Confectionery | Food & Beverages | 3.52× | ||
| 13 | QVC | Movies & TV | 3.03× | ||
| 14 | Tchibo | Shopping | 2.38× | ||
| 15 | Cake | Food & Beverages | 2.31× | ||
| 16 | Kaufland | Shopping | 2.07× | ||
| 17 | Rossmann | Shopping | 1.98× | ||
| 18 | REWE | Shopping | 1.86× | ||
| 19 | Edeka | Shopping | 1.65× | ||
| 20 | Obi (store) | Shopping | 1.61× |
Personality of the Marzipan audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.51× | |
| Pet Ownership | JOY | 1.24× | |
| Creativity | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.49× | |
| Early Adopter Mentality | POWER | 0.60× | |
| Career Orientation | POWER | 0.64× |
Frequently asked questions
How many fans does Marzipan have in Germany?
Marzipan has an estimated audience of 425,524 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Marzipan fans?
74.5% of Marzipan fans are female, 25.5% are male, with an average age of 46.0 years.
Which brands do Marzipan fans like most?
Marzipan fans show strongest brand affinity for Mark Medlock (11.79×), Peter Hahn (6.96×), and Niederegger (21.59×) over the country average.
Where do Marzipan fans live in Germany?
Marzipan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Marzipan fans also like?
Beyond Marzipan itself, the audience over-indexes on Peter Hahn (6.96×), Niederegger (21.59×), Rock candy (66×), and reisenthel (5.52×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
See Marzipan audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marzipan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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