Marzipan Audience in Germany
Marzipan has an estimated audience of 425,524 people in Germany. 74.5% are female, 25.5% are male, average age 46.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peter Hahn, Niederegger, Rock candy, Lübeck, reisenthel.
The average Marzipan fan in Germany is 46.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peter Hahn, Niederegger, Rock candy, with strongest over-indexing on Peter Hahn (6.96× the country average). Demographically, the Marzipan audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Marzipan fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 46.0 |
| Estimated audience size | 425,524 |
Audience persona
The typical Marzipan fan in Germany is more female, around 46.0 years old, with strong Pet Ownership tendencies and a notable affinity for Peter Hahn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,961 | 1.08× |
| Bayern | 73,347 | 1.07× |
| Baden-Württemberg | 61,699 | 1.06× |
| Niedersachsen | 44,120 | 1.07× |
| Hessen | 35,762 | 1.1× |
| Schleswig-Holstein | 23,558 | 1.54× |
| Rheinland-Pfalz | 23,363 | 1.1× |
| Berlin | 22,741 | 1.2× |
| Hamburg | 13,688 | 1.42× |
| Brandenburg | 10,977 | 0.83× |
| Sachsen | 10,731 | 0.51× |
| Thüringen | 8,866 | 0.82× |
| Sachsen-Anhalt | 8,603 | 0.78× |
| Mecklenburg-Vorpommern | 6,942 | 0.85× |
| Bremen | 3,741 | 1.03× |
| Saarland | 2,757 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peter Hahn | 6.96× | Fashion & Accessoires |
| Niederegger | 21.59× | Food & Beverages |
| Rock candy | 66× | Food & Beverages |
| Lübeck | 7.61× | Travel & Leisure |
| reisenthel | 5.52× | Fashion & Accessoires |
| Kaufland | 2.07× | Shopping |
| Mark Medlock | 11.79× | Music & Radio |
| Hot Chocolate (band) | 9.46× | Music & Radio |
| Confectionery | 3.52× | Food & Beverages |
| QVC | 3.03× | Movies & TV |
| Wafer | 42.86× | |
| REWE | 1.86× | Shopping |
| Scone | 22.8× | Food & Beverages |
| Gala | 2.02× | News |
| Wetter.com | 2.05× | Home & Garden |
| Peppa Pig | 5.13× | Kids & Family |
| Mark Zuckerberg | 7.95× | Business & Career |
| Rossmann | 1.98× | Shopping |
| Aral AG | 1.89× | Cars & Mobility |
| Cake | 2.31× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.95 |
| Healthy Lifestyle | BALANCE | 1.7 |
| LGBTQ+ Identity | OPEN | 1.47 |
| Tradition | CONSERVATISM | 1.36 |
| Community Orientation | OPEN | 1.3 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 20.3% |
| United States | 18.1% |
| Germany | 14.7% |
See Marzipan audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Marzipan have in Germany?
Marzipan has an estimated audience of 425,524 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Marzipan fans?
74.5% of Marzipan fans are female, 25.5% are male, with an average age of 46.0 years.
Which brands do Marzipan fans like most?
Marzipan fans show strongest brand affinity for Peter Hahn (6.96×), Niederegger (21.59×), and Rock candy (66×) over the country average.
Where do Marzipan fans live in Germany?
Marzipan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,961), Bayern (reach 73,347), and Baden-Württemberg (reach 61,699). These three regions account for the largest share of the active audience.
What other brands do Marzipan fans also like?
Beyond Marzipan itself, the audience over-indexes on Niederegger (21.59×), Rock candy (66×), Lübeck (7.61×), and reisenthel (5.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marzipan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.