Lübeck Audience in Germany
Lübeck has an estimated audience of 1,542,227 people in Germany. 56.7% are female, 43.3% are male, average age 41.3. Top regions: Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Borussia Dortmund, F.C. Hansa Rostock, Gated community, Holstein Kiel, 2. Bundesliga.
The average Lübeck fan in Germany is 41.3 years old, more female, and lives primarily in Schleswig-Holstein. The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Borussia Dortmund, F.C. Hansa Rostock, Gated community, with strongest over-indexing on Borussia Dortmund (1.99× the country average). Demographically, the Lübeck audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Lübeck fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 41.3 |
| Estimated audience size | 1,542,227 |
Audience persona
The typical Lübeck fan in Germany is more female, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Schleswig-Holstein | 292,563 | 5.28× |
| Nordrhein-Westfalen | 188,806 | 0.56× |
| Niedersachsen | 135,547 | 0.91× |
| Bayern | 93,584 | 0.38× |
| Baden-Württemberg | 80,950 | 0.38× |
| Hamburg | 77,645 | 2.23× |
| Hessen | 56,360 | 0.48× |
| Mecklenburg-Vorpommern | 50,733 | 1.72× |
| Berlin | 46,055 | 0.67× |
| Sachsen | 32,155 | 0.43× |
| Rheinland-Pfalz | 29,100 | 0.38× |
| Brandenburg | 25,597 | 0.54× |
| Sachsen-Anhalt | 18,326 | 0.46× |
| Thüringen | 16,184 | 0.41× |
| Bremen | 11,957 | 0.91× |
| Saarland | 5,263 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.99× | Sports |
| F.C. Hansa Rostock | 5.65× | Sports |
| Gated community | 6.44× | Home & Garden |
| Holstein Kiel | 5.95× | Sports |
| 2. Bundesliga | 2.51× | Sports |
| Eintracht Frankfurt | 2.44× | Sports |
| VfB Stuttgart | 2.61× | Sports |
| Transfermarkt | 2.59× | Sports |
| FC Bayern Munich | 1.76× | Sports |
| SpVgg Greuther Fürth | 7.61× | Sports |
| Tagesschau | 1.66× | Movies & TV |
| RB Leipzig | 2.84× | Sports |
| Wetter.com | 1.87× | Home & Garden |
| Hamburger SV | 2.45× | Sports |
| Vacations | 1.96× | Travel & Leisure |
| Fressnapf | 2.49× | Shopping |
| Hygiene | 2.18× | Beauty & Wellness |
| Vacation rental | 2.84× | Travel & Leisure |
| Stuttgart | 2.16× | Travel & Leisure |
| Meghan Markle | 4.29× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.51 |
| Community Orientation | OPEN | 1.33 |
| Sustainability | BALANCE | 1.28 |
| Pet Ownership | JOY | 1.25 |
| Sports Activity | POWER | 1.19 |
| Tradition | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.6% |
| Switzerland | 5.3% |
| Netherlands | 2.6% |
See Lübeck audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Lübeck have in Germany?
Lübeck has an estimated audience of 1,542,227 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.
What is the gender split and age of Lübeck fans?
56.7% of Lübeck fans are female, 43.3% are male, with an average age of 41.3 years.
Which brands do Lübeck fans like most?
Lübeck fans show strongest brand affinity for Borussia Dortmund (1.99×), F.C. Hansa Rostock (5.65×), and Gated community (6.44×) over the country average.
Where do Lübeck fans live in Germany?
Lübeck fans in Germany are most concentrated in Schleswig-Holstein (reach 292,563), Nordrhein-Westfalen (reach 188,806), and Niedersachsen (reach 135,547). These three regions account for the largest share of the active audience.
What other brands do Lübeck fans also like?
Beyond Lübeck itself, the audience over-indexes on F.C. Hansa Rostock (5.65×), Gated community (6.44×), Holstein Kiel (5.95×), and 2. Bundesliga (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lübeck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.