Rascasse Audience Intelligence

Lübeck Audience in Germany

A data profile of the people who buy, follow and care about Lübeck in Germany — modelled from more than twelve digital signal sources. Lübeck has an estimated audience of 1,542,227 people in Germany.

#67among City in Germany#295among POI in Germany#350in Travel & Leisure

The average Lübeck fan in Germany is 41.3 years old, more female, and lives primarily in Schleswig-Holstein.

The audience is concentrated in Schleswig-Holstein, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Frauen-Bundesliga, Holstein Kiel, VfL Osnabrück, with strongest over-indexing on Frauen-Bundesliga (7.61× the country average).

Demographically, the Lübeck audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lübeck fan in Germany is more female, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Frauen-Bundesliga.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lübeck profile in Germany.

Audience size
1.5M
in Germany
Gender
56.7%♀
43.3% male
Age
41.3
average years
Country rank
#4348
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lübeck fans

56.7% are female, 43.3% are male, average age 41.3.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Lübeck audience in Germany
MetricValue
Female56.7%
Male43.3%
Average age41.3
Estimated audience size1,542,227
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Lübeck audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3922%
40-4928%
50+20%
Fig. 04

Worldwide distribution

78.9%

of the worldwide Lübeck audience comes from Germany.

Worldwide audience distribution share by country for Lübeck
CountryShare
Germany78.9%
Switzerland5.3%
Netherlands2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lübeck audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lübeck fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~300K5.32×
02Hamburg~80K2.24×
03Mecklenburg-Vorpommern~50K1.76×
04Bremen~10K0.97×
05Niedersachsen~100K0.89×
06Berlin~40K0.64×
07Nordrhein-Westfalen~200K0.54×
08Brandenburg~30K0.53×
09Hessen~60K0.47×
10Sachsen-Anhalt~20K0.47×
11Sachsen~30K0.42×
12Thüringen~20K0.42×
13Baden-Württemberg~80K0.38×
14Rheinland-Pfalz~30K0.38×
15Bayern~90K0.36×
16Saarland~6K0.32×
Fig. 06

Affinity by region

Affinity by region — Lübeck, Germany
0.32×1.00×5.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lübeck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lübeck audience
#·InterestCategoryAffinity×
01Frauen-BundesligaSports7.61×
02VfL OsnabrückSports7.61×
03SpVgg Greuther FürthSports7.61×
04Holstein KielSports6.35×
05Five GuysFood & Beverages6.10×
06Lothar MatthäusSports5.77×
07Eintracht BraunschweigSports5.74×
08VfL BochumSports4.58×
091. FC Union BerlinSports4.52×
10Gated communityHome & Garden4.44×
11F.C. Hansa RostockSports3.39×
12RB LeipzigSports3.06×
13Hamburger SVSports2.69×
14TransfermarktSports2.59×
15VfB StuttgartSports2.25×
16Müller (company)Food & Beverages2.17×
17NatureHome & Garden2.14×
18TagesschauMovies & TV1.63×
19FamilyKids & Family1.63×
20Borussia DortmundSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lübeck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lübeck audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
Community OrientationOPEN1.51×
Risk AppetiteTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lübeck audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
Luxury OrientationPREMIUM0.74×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lübeck have in Germany?

Lübeck has an estimated audience of 1,542,227 people in Germany, concentrated in Schleswig-Holstein and Nordrhein-Westfalen.

02

What is the gender split and age of Lübeck fans?

56.7% of Lübeck fans are female, 43.3% are male, with an average age of 41.3 years.

03

Which brands do Lübeck fans like most?

Lübeck fans show strongest brand affinity for Frauen-Bundesliga (7.61×), Holstein Kiel (6.35×), and VfL Osnabrück (7.61×) over the country average.

04

Where do Lübeck fans live in Germany?

Lübeck fans in Germany are most concentrated in Schleswig-Holstein (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lübeck fans also like?

Beyond Lübeck itself, the audience over-indexes on Holstein Kiel (6.35×), VfL Osnabrück (7.61×), Eintracht Braunschweig (5.74×), and SpVgg Greuther Fürth (7.61×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Lübeck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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