Rascasse Audience Intelligence

Cool jazz Audience in United States

A data profile of the people who buy, follow and care about Cool jazz in United States — modelled from more than twelve digital signal sources. Cool jazz has an estimated audience of 1,285,780 people in United States.

#298among Musical genre in United States#7833among Topic in United States#2450in Music & Radio

The average Cool jazz fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Lyric poetry, Dizzy Gillespie, Hobby, with strongest over-indexing on Lyric poetry (33.63× the country average).

Demographically, the Cool jazz audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cool jazz fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Lyric poetry.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cool jazz profile in United States.

Audience size
1.3M
in United States
Gender
44.0%♀
56.0% male
Age
41.1
average years
Country rank
#19866
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cool jazz fans

44.0% are female, 56.0% are male, average age 41.1.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Cool jazz audience in United States
MetricValue
Female44.0%
Male56.0%
Average age41.1
Estimated audience size1,285,780
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Cool jazz audience in United States
Age bracketShare%
16-1919%
20-2915%
30-3918%
40-4921%
50+26%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Cool jazz audience comes from United States.

Worldwide audience distribution share by country for Cool jazz
CountryShare
Spain19.9%
Mexico19.0%
United States13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cool jazz audience in United States is strongest.

Fig. 05

Top regions by affinity

Cool jazz fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.25×
02Vermont~3K1.22×
03South Dakota~3K1.15×
04North Dakota~3K1.13×
05New York~80K1.10×
06Montana~4K1.09×
07Rhode Island~4K1.06×
08Massachusetts~30K1.04×
09Washington, District of Columbia~4K1.04×
10Louisiana~20K1.03×
11Delaware~4K1.03×
12West Virginia~6K1.02×
13New Hampshire~5K1.02×
14California~100K1.01×
15Maine~5K1.01×
16Washington~30K1.00×
17Hawaii~5K0.99×
18New Mexico~6K0.98×
19Idaho~6K0.97×
20Pennsylvania~40K0.96×
21Missouri~20K0.96×
22Oregon~10K0.96×
23Iowa~10K0.96×
24Arkansas~10K0.96×
25Maryland~20K0.95×
26Kansas~10K0.95×
27Nebraska~6K0.95×
28Virginia~30K0.94×
29Connecticut~10K0.94×
30Mississippi~10K0.94×
31Michigan~30K0.93×
32Oklahoma~10K0.93×
33South Carolina~20K0.92×
34Minnesota~20K0.92×
35Kentucky~10K0.92×
36North Carolina~40K0.91×
37Colorado~20K0.91×
38Utah~10K0.91×
39Ohio~40K0.89×
40New Jersey~30K0.89×
41Indiana~20K0.89×
42Alabama~20K0.89×
43Nevada~10K0.89×
44Georgia~30K0.88×
45Arizona~20K0.88×
46Tennessee~20K0.88×
47Wisconsin~20K0.87×
48Illinois~40K0.86×
49Florida~70K0.80×
50Texas~80K0.73×
Fig. 06

Affinity by region

Affinity by region — Cool jazz, United States
0.73×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cool jazz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cool jazz audience
#·InterestCategoryAffinity×
01Dizzy GillespieMusic & Radio54.41×
02Lyric poetryLiterature33.63×
03Bandidos Motorcycle ClubCars & Mobility29.32×
04MarzipanFood & Beverages26.49×
05FIFA Club World CupSports20.01×
06Leicester City F.C.Sports20.00×
07Robert LewandowskiSports20.00×
08Crystal Palace F.C.Sports19.98×
09Newcastle United F.C.Sports18.17×
10UEFA European ChampionshipSports18.14×
11Atlético MadridSports13.49×
12El PaísNews12.99×
13ShrekMovies & TV11.72×
14ImprovisationMusic & Radio9.52×
15San Diego PadresSports7.33×
16Liga MXSports6.54×
17RefrigeratorHome & Garden5.02×
18WhatsAppInternet & Social Media4.34×
19Sustainable energyHome & Garden4.30×
20HobbyHome & Garden4.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cool jazz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cool jazz audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
SpiritualityBALANCE1.78×
TraditionCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cool jazz audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
Healthy LifestyleBALANCE0.76×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cool jazz have in United States?

Cool jazz has an estimated audience of 1,285,780 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cool jazz fans?

44.0% of Cool jazz fans are female, 56.0% are male, with an average age of 41.1 years.

03

Which brands do Cool jazz fans like most?

Cool jazz fans show strongest brand affinity for Lyric poetry (33.63×), Dizzy Gillespie (54.41×), and Hobby (4.11×) over the country average.

04

Where do Cool jazz fans live in United States?

Cool jazz fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Cool jazz fans also like?

Beyond Cool jazz itself, the audience over-indexes on Dizzy Gillespie (54.41×), Hobby (4.11×), FIFA Club World Cup (20.01×), and Shrek (11.72×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Cool jazz audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cool jazz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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