Rascasse Audience Intelligence

Cool jazz Audience in Germany

A data profile of the people who buy, follow and care about Cool jazz in Germany — modelled from more than twelve digital signal sources. Cool jazz has an estimated audience of 240,489 people in Germany.

#270among Musical genre in Germany#6850among Topic in Germany#2628in Music & Radio

The average Cool jazz fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nat King Cole, Joe Manganiello, BH Cosmetics, with strongest over-indexing on Nat King Cole (152.96× the country average).

Demographically, the Cool jazz audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cool jazz fan in Germany is more female, around 37.8 years old, with strong Need for Security tendencies and a notable affinity for Nat King Cole.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cool jazz profile in Germany.

Audience size
240K
in Germany
Gender
63.9%♀
36.1% male
Age
37.8
average years
Country rank
#20169
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cool jazz fans

63.9% are female, 36.1% are male, average age 37.8.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Cool jazz audience in Germany
MetricValue
Female63.9%
Male36.1%
Average age37.8
Estimated audience size240,489
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Cool jazz audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4922%
50+16%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Cool jazz audience comes from Germany.

Worldwide audience distribution share by country for Cool jazz
CountryShare
Spain19.9%
Mexico19.0%
United States13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cool jazz audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cool jazz fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~3K1.16×
02Nordrhein-Westfalen~60K1.07×
03Rheinland-Pfalz~10K1.07×
04Niedersachsen~20K1.05×
05Thüringen~6K1.05×
06Bremen~2K1.04×
07Berlin~10K0.99×
08Mecklenburg-Vorpommern~5K0.99×
09Sachsen~10K0.98×
10Brandenburg~7K0.98×
11Sachsen-Anhalt~6K0.98×
12Bayern~40K0.96×
13Baden-Württemberg~30K0.95×
14Schleswig-Holstein~8K0.92×
15Hamburg~5K0.92×
16Hessen~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Cool jazz, Germany
0.83×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cool jazz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cool jazz audience
#·InterestCategoryAffinity×
01Nat King ColeMusic & Radio152.96×
02Joe ManganielloMovies & TV56.05×
03RöyksoppMusic & Radio42.95×
04BH CosmeticsBeauty & Wellness42.51×
05CybergothFashion & Accessoires41.29×
06Nina SimoneMusic & Radio26.67×
07Woodwind instrumentMusic & Radio22.49×
08Martha ArgerichMusic & Radio20.00×
09Kate BushMusic & Radio19.34×
10Bossa novaMusic & Radio17.57×
11Johann Sebastian BachMusic & Radio16.79×
12Rami MalekMovies & TV16.74×
13Music downloadTechnology & Electronics16.17×
14Florence and the MachineMusic & Radio14.43×
15UkuleleMusic & Radio12.75×
16Scooby-DooMovies & TV10.22×
17Maria CallasMusic & Radio9.00×
18SaxophoneMusic & Radio8.10×
19MSNNews4.88×
20Musical instrumentMusic & Radio2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cool jazz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cool jazz audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.66×
TraditionCONSERVATISM1.42×
Quality AwarenessPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cool jazz audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.74×
Pet OwnershipJOY0.81×
Family OrientationCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cool jazz have in Germany?

Cool jazz has an estimated audience of 240,489 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cool jazz fans?

63.9% of Cool jazz fans are female, 36.1% are male, with an average age of 37.8 years.

03

Which brands do Cool jazz fans like most?

Cool jazz fans show strongest brand affinity for Nat King Cole (152.96×), Joe Manganiello (56.05×), and BH Cosmetics (42.51×) over the country average.

04

Where do Cool jazz fans live in Germany?

Cool jazz fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cool jazz fans also like?

Beyond Cool jazz itself, the audience over-indexes on Joe Manganiello (56.05×), BH Cosmetics (42.51×), Scooby-Doo (10.22×), and Kate Bush (19.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Cool jazz audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cool jazz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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