Ukulele Audience in Germany
Ukulele has an estimated audience of 374,743 people in Germany. 41.8% are female, 58.2% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Hamburg, Bayern. Top brand affinities: Thomann, Cover version, Cymbal, African-American music, Guitar solo.
The average Ukulele fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hamburg, Bayern. Top brand affinities include Thomann, Cover version, Cymbal, with strongest over-indexing on Thomann (14.39× the country average). Demographically, the Ukulele audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Ukulele fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 38.0 |
| Estimated audience size | 374,743 |
Audience persona
The typical Ukulele fan in Germany is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Thomann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 49,443 | 0.6× |
| Hamburg | 46,400 | 5.48× |
| Bayern | 42,498 | 0.71× |
| Baden-Württemberg | 32,601 | 0.64× |
| Niedersachsen | 29,918 | 0.82× |
| Schleswig-Holstein | 25,390 | 1.89× |
| Hessen | 17,778 | 0.62× |
| Berlin | 11,194 | 0.67× |
| Rheinland-Pfalz | 10,956 | 0.58× |
| Sachsen | 10,701 | 0.58× |
| Brandenburg | 6,066 | 0.52× |
| Thüringen | 5,468 | 0.57× |
| Sachsen-Anhalt | 4,917 | 0.51× |
| Mecklenburg-Vorpommern | 4,591 | 0.64× |
| Saarland | 2,326 | 0.51× |
| Bremen | 2,119 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thomann | 14.39× | Shopping |
| Cover version | 9.37× | Music & Radio |
| Cymbal | 53.8× | Music & Radio |
| African-American music | 7.93× | Music & Radio |
| Guitar solo | 30.45× | Music & Radio |
| Singer-songwriter | 7.14× | Music & Radio |
| Guitar pick | 103.35× | Music & Radio |
| Musical ensemble | 11.64× | Music & Radio |
| Record producer | 9.65× | Music & Radio |
| King King | 12.55× | Music & Radio |
| Caravan | 14.75× | Music & Radio |
| Sampling (music) | 7.92× | Music & Radio |
| U.K. | 15.69× | Music & Radio |
| Album | 7.12× | Music & Radio |
| TuneCore | 22.11× | Music & Radio |
| Steel-string acoustic guitar | 53.15× | Music & Radio |
| Shred guitar | 21.26× | Music & Radio |
| Spiritual (music) | 8.69× | Music & Radio |
| Eddie Van Halen | 23.88× | Music & Radio |
| Electric Light Orchestra | 16.86× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.43 |
| Tradition | CONSERVATISM | 1.7 |
| Sports Activity | POWER | 1.52 |
| Mindfulness | BALANCE | 1.51 |
| Sustainability | BALANCE | 1.49 |
| LGBTQ+ Identity | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.3% |
| Japan | 7.3% |
| United Kingdom | 5.1% |
See Ukulele audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ukulele have in Germany?
Ukulele has an estimated audience of 374,743 people in Germany, concentrated in Nordrhein-Westfalen and Hamburg.
What is the gender split and age of Ukulele fans?
41.8% of Ukulele fans are female, 58.2% are male, with an average age of 38.0 years.
Which brands do Ukulele fans like most?
Ukulele fans show strongest brand affinity for Thomann (14.39×), Cover version (9.37×), and Cymbal (53.8×) over the country average.
Where do Ukulele fans live in Germany?
Ukulele fans in Germany are most concentrated in Nordrhein-Westfalen (reach 49,443), Hamburg (reach 46,400), and Bayern (reach 42,498). These three regions account for the largest share of the active audience.
What other brands do Ukulele fans also like?
Beyond Ukulele itself, the audience over-indexes on Cover version (9.37×), Cymbal (53.8×), African-American music (7.93×), and Guitar solo (30.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ukulele. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.