Music download Audience in Germany
A data profile of the people who buy, follow and care about Music download in Germany — modelled from more than twelve digital signal sources. Music download has an estimated audience of 838,257 people in Germany.
The average Music download fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Lights (musician), SPRINTS, Pianist, with strongest over-indexing on Lights (musician) (15× the country average).
Demographically, the Music download audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Music download fan in Germany is more male, around 36.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Lights (musician).
At a glance
The key figures that characterise the Music download profile in Germany.
Search interest · 12-month trend
Demographics of Music download fans
44.7% are female, 55.3% are male, average age 36.0.
Gender split
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 36.0 |
| Estimated audience size | 838,257 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Music download audience comes from Germany.
| Country | Share |
|---|---|
| Brazil | 17.5% |
| United States | 12.3% |
| Japan | 5.5% |
Geography
Where the Music download audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~40K | 1.87× | |
| 02 | Brandenburg | ~40K | 1.59× | |
| 03 | Thüringen | ~30K | 1.56× | |
| 04 | Mecklenburg-Vorpommern | ~20K | 1.47× | |
| 05 | Sachsen | ~60K | 1.45× | |
| 06 | Hessen | ~60K | 0.91× | |
| 07 | Saarland | ~9K | 0.86× | |
| 08 | Rheinland-Pfalz | ~40K | 0.85× | |
| 09 | Niedersachsen | ~70K | 0.83× | |
| 10 | Schleswig-Holstein | ~20K | 0.79× | |
| 11 | Bremen | ~6K | 0.79× | |
| 12 | Nordrhein-Westfalen | ~100K | 0.75× | |
| 13 | Berlin | ~30K | 0.71× | |
| 14 | Baden-Württemberg | ~80K | 0.70× | |
| 15 | Bayern | ~90K | 0.65× | |
| 16 | Hamburg | ~10K | 0.63× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Music download audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Café del Mundo | Music & Radio | 21.28× | ||
| 02 | The Piano | Movies & TV | 19.11× | ||
| 03 | Ministry (band) | Music & Radio | 17.92× | ||
| 04 | Cool jazz | Music & Radio | 16.17× | ||
| 05 | Lights (musician) | Music & Radio | 15.00× | ||
| 06 | Penetration | Music & Radio | 13.69× | ||
| 07 | Ludovico Einaudi | Music & Radio | 12.54× | ||
| 08 | SPRINTS | Music & Radio | 11.76× | ||
| 09 | HighSchool | Music & Radio | 11.76× | ||
| 10 | Electronic keyboard | Music & Radio | 11.32× | ||
| 11 | Pianist | Music & Radio | 9.29× | ||
| 12 | Zoom! | Business & Career | 7.54× | ||
| 13 | Fingerstyle guitar | Music & Radio | 7.51× | ||
| 14 | Audio mastering | Music & Radio | 7.36× | ||
| 15 | Record chart | Business & Career | 5.94× | ||
| 16 | Disc jockey | Music & Radio | 3.28× | ||
| 17 | YouTube Music | Internet & Social Media | 3.18× | ||
| 18 | Extreme metal | Music & Radio | 3.15× | ||
| 19 | Arts and music | Arts & Culture | 1.74× | ||
| 20 | Harry Potter | Movies & TV | 1.58× |
Personality of the Music download audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.28× | |
| Early Adopter Mentality | POWER | 1.06× | |
| Tradition | CONSERVATISM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Extroversion | THRILL | 0.63× | |
| Indulgence | JOY | 0.67× |
Frequently asked questions
How many fans does Music download have in Germany?
Music download has an estimated audience of 838,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Music download fans?
44.7% of Music download fans are female, 55.3% are male, with an average age of 36.0 years.
Which brands do Music download fans like most?
Music download fans show strongest brand affinity for Lights (musician) (15×), SPRINTS (11.76×), and Pianist (9.29×) over the country average.
Where do Music download fans live in Germany?
Music download fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Music download fans also like?
Beyond Music download itself, the audience over-indexes on SPRINTS (11.76×), Pianist (9.29×), Audio mastering (7.36×), and Ministry (band) (17.92×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Music download audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Music download. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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