Music download Audience in Germany
Music download has an estimated audience of 838,257 people in Germany. 44.7% are female, 55.3% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lights (musician), Pianist, Ministry (band), SPRINTS, Audio mastering.
The average Music download fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lights (musician), Pianist, Ministry (band), with strongest over-indexing on Lights (musician) (15× the country average). Demographically, the Music download audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Music download fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 36.0 |
| Estimated audience size | 838,257 |
Audience persona
The typical Music download fan in Germany is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Lights (musician).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 134,277 | 0.73× |
| Bayern | 81,224 | 0.6× |
| Baden-Württemberg | 74,964 | 0.66× |
| Niedersachsen | 66,065 | 0.81× |
| Sachsen | 62,315 | 1.52× |
| Sachsen-Anhalt | 42,928 | 1.98× |
| Brandenburg | 42,521 | 1.64× |
| Hessen | 39,049 | 0.61× |
| Rheinland-Pfalz | 35,346 | 0.84× |
| Thüringen | 35,063 | 1.64× |
| Berlin | 25,544 | 0.68× |
| Mecklenburg-Vorpommern | 24,214 | 1.51× |
| Schleswig-Holstein | 23,535 | 0.78× |
| Hamburg | 10,350 | 0.55× |
| Saarland | 8,429 | 0.82× |
| Bremen | 4,549 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lights (musician) | 15× | Music & Radio |
| Pianist | 9.29× | Music & Radio |
| Ministry (band) | 17.92× | Music & Radio |
| SPRINTS | 11.76× | Music & Radio |
| Audio mastering | 7.36× | Music & Radio |
| Arts and music | 1.74× | Arts & Culture |
| Zoom! | 7.54× | Business & Career |
| Café del Mundo | 21.28× | Music & Radio |
| Ludovico Einaudi | 12.54× | Music & Radio |
| The Piano | 19.11× | Movies & TV |
| Harry Potter | 1.58× | Movies & TV |
| Electronic keyboard | 11.32× | Music & Radio |
| Extreme metal | 3.15× | Music & Radio |
| Cool jazz | 16.17× | Music & Radio |
| Record chart | 5.94× | Business & Career |
| Disc jockey | 3.28× | Music & Radio |
| Fingerstyle guitar | 7.51× | Music & Radio |
| YouTube Music | 3.18× | Internet & Social Media |
| Robert Schumann | 13.27× | Music & Radio |
| Flute | 7.16× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.37 |
| Tradition | CONSERVATISM | 1.27 |
| Indulgence | JOY | 1.2 |
| Early Adopter Mentality | POWER | 1.19 |
| Community Orientation | OPEN | 1.11 |
| Urban Lifestyle | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 17.5% |
| United States | 12.3% |
| Japan | 5.5% |
See Music download audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Music download have in Germany?
Music download has an estimated audience of 838,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Music download fans?
44.7% of Music download fans are female, 55.3% are male, with an average age of 36.0 years.
Which brands do Music download fans like most?
Music download fans show strongest brand affinity for Lights (musician) (15×), Pianist (9.29×), and Ministry (band) (17.92×) over the country average.
Where do Music download fans live in Germany?
Music download fans in Germany are most concentrated in Nordrhein-Westfalen (reach 134,277), Bayern (reach 81,224), and Baden-Württemberg (reach 74,964). These three regions account for the largest share of the active audience.
What other brands do Music download fans also like?
Beyond Music download itself, the audience over-indexes on Pianist (9.29×), Ministry (band) (17.92×), SPRINTS (11.76×), and Audio mastering (7.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Music download. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.