Penetration Audience in Germany

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Penetration has an estimated audience of 242,931 people in Germany. 24.6% are female, 75.4% are male, average age 45.5. Top brand affinities: Jane Goodall, Dua Lipa, Morrissey, James Hetfield, Cyndi Lauper.

Top brand affinities include Jane Goodall, Dua Lipa, Morrissey, with strongest over-indexing on Jane Goodall (85.15× the country average). Demographically, the Penetration audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Extroversion.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Penetration fans

Demographic split for Penetration audience in Germany
MetricValue
Female24.6%
Male75.4%
Average age45.5
Estimated audience size242,931

Audience persona

The typical Penetration fan in Germany is more male, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Jane Goodall.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Penetration audience
BrandAffinityCategory
Jane Goodall85.15×Pets & Animals
Dua Lipa28.64×Music & Radio
Morrissey40.02×Music & Radio
James Hetfield25.31×Music & Radio
Cyndi Lauper20×Music & Radio
Bruce Springsteen9.96×Music & Radio
Millencolin107.33×Music & Radio
Iggy Pop18.54×Music & Radio
Music download17.36×Technology & Electronics
Duran Duran21.61×Music & Radio
Pixies27.18×Music & Radio
David Bowie8.34×Music & Radio
Kate Bush14.1×Music & Radio
Billy Joel17.19×Music & Radio
Joy Division30.33×Music & Radio
Bonnie Tyler10.44×Music & Radio
Payoneer42.28×Business & Career
Culture Club27.85×Music & Radio
Christopher Walken20×Movies & TV
Bryan Ferry19.85×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Penetration audience
TraitClusterScore
SustainabilityBALANCE1.73
ExtroversionTHRILL1.71
TraditionCONSERVATISM1.6
Early Adopter MentalityPOWER1.52
Community OrientationOPEN1.26
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Penetration
CountryShare
United States26.9%
Japan12.6%
India10.9%

See Penetration audiences in other countries

More Punk audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Penetration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.