A data profile of the people who buy, follow and care about Penetration in Germany — modelled from more than twelve digital signal sources. Penetration has an estimated audience of 346,165 people in Germany.
The average Penetration fan in Germany is 45.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Jane Goodall, Bruce Springsteen, Cyndi Lauper, with strongest over-indexing on Jane Goodall (68.16× the country average).
Demographically, the Penetration audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Tradition, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Penetration fan in Germany is more male, around 45.1 years old, with strong Tradition tendencies and a notable affinity for Jane Goodall.
The key figures that characterise the Penetration profile in Germany.
24.5% are female, 75.5% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 45.1 |
| Estimated audience size | 346,165 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 11% | |
| 30-39 | 8% | |
| 40-49 | 40% | |
| 50+ | 29% |
of the worldwide Penetration audience comes from Germany.
| Country | Share |
|---|---|
| United States | 34.2% |
| Germany | 12.0% |
| Japan | 11.6% |
Where the Penetration audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~10K | 1.25× | |
| 02 | Sachsen | ~20K | 1.06× | |
| 03 | Mecklenburg-Vorpommern | ~7K | 1.02× | |
| 04 | Nordrhein-Westfalen | ~80K | 1.01× | |
| 05 | Hessen | ~30K | 1.01× | |
| 06 | Thüringen | ~9K | 1.01× | |
| 07 | Baden-Württemberg | ~50K | 1.00× | |
| 08 | Saarland | ~4K | 1.00× | |
| 09 | Bayern | ~60K | 0.99× | |
| 10 | Rheinland-Pfalz | ~20K | 0.99× | |
| 11 | Schleswig-Holstein | ~10K | 0.99× | |
| 12 | Niedersachsen | ~30K | 0.96× | |
| 13 | Brandenburg | ~10K | 0.96× | |
| 14 | Bremen | ~3K | 0.96× | |
| 15 | Hamburg | ~7K | 0.90× | |
| 16 | Berlin | ~10K | 0.89× |
The strongest cross-interests of the Penetration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jane Goodall | Pets & Animals | 68.16× | ||
| 02 | Payoneer | Business & Career | 42.30× | ||
| 03 | Joy Division | Music & Radio | 27.16× | ||
| 04 | Cyndi Lauper | Music & Radio | 20.00× | ||
| 05 | Christopher Walken | Movies & TV | 20.00× | ||
| 06 | Kettcar | Music & Radio | 20.00× | ||
| 07 | Bandcamp | Music & Radio | 17.58× | ||
| 08 | Duran Duran | Music & Radio | 15.67× | ||
| 09 | James Hetfield | Music & Radio | 15.60× | ||
| 10 | Billy Joel | Music & Radio | 14.23× | ||
| 11 | Independent record label | Music & Radio | 14.18× | ||
| 12 | Music download | Technology & Electronics | 13.69× | ||
| 13 | Whirlpool Corporation | Home & Garden | 12.72× | ||
| 14 | Bruce Springsteen | Music & Radio | 12.25× | ||
| 15 | Bob Dylan | Music & Radio | 10.42× | ||
| 16 | David Bowie | Music & Radio | 9.54× | ||
| 17 | Metallica | Music & Radio | 8.52× | ||
| 18 | Hard rock | Music & Radio | 7.26× | ||
| 19 | Bonnie Tyler | Music & Radio | 5.94× | ||
| 20 | Heavy metal music | Music & Radio | 3.34× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.97× | |
| Extroversion | THRILL | 1.73× | |
| Sustainability | BALANCE | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.51× | |
| Indulgence | JOY | 0.67× | |
| Pet Ownership | JOY | 0.72× |
Penetration has an estimated audience of 346,165 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
24.5% of Penetration fans are female, 75.5% are male, with an average age of 45.1 years.
Penetration fans show strongest brand affinity for Jane Goodall (68.16×), Bruce Springsteen (12.25×), and Cyndi Lauper (20×) over the country average.
Penetration fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Penetration itself, the audience over-indexes on Bruce Springsteen (12.25×), Cyndi Lauper (20×), Hard rock (7.26×), and David Bowie (9.54×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Penetration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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