Penetration Audience in United States

Penetration has an estimated audience of 622,489 people in United States. 28.4% are female, 71.6% are male, average age 41.9. Top brand affinities: Fugazi, Wham!, Genesis (band), Dead Kennedys, Morrissey.

Top brand affinities include Fugazi, Wham!, Genesis (band), with strongest over-indexing on Fugazi (196.12× the country average). Demographically, the Penetration audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Penetration fans

Demographic split for Penetration audience in United States
MetricValue
Female28.4%
Male71.6%
Average age41.9
Estimated audience size622,489

Audience persona

The typical Penetration fan in United States is more male, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Fugazi.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Penetration audience
BrandAffinityCategory
Fugazi196.12×Music & Radio
Wham!49.88×Music & Radio
Genesis (band)18.1×Music & Radio
Dead Kennedys72.55×Music & Radio
Morrissey38.41×Music & Radio
Ramones55.72×Music & Radio
Patti Smith37.59×Music & Radio
The Clash52.54×Music & Radio
Pixies40.77×Music & Radio
Social Distortion54.38×Music & Radio
Supertramp49.22×Music & Radio
Livemusic6.43×Music & Radio
Chess.com24.25×Sports
Anime and manga fandom7.12×Literature
Julian Casablancas41.23×Music & Radio
Billy Idol20.8×Music & Radio
Once upon a time20×Movies & TV
INXS41.75×Music & Radio
Kia Sportage20×Cars & Mobility
Seth Green18.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Penetration audience
TraitClusterScore
TraditionCONSERVATISM2.41
LGBTQ+ IdentityOPEN2.1
ExtroversionTHRILL1.47
Risk AppetiteTHRILL1.42
Urban LifestyleOPEN1.35
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Penetration
CountryShare
United States26.9%
Japan12.6%
India10.9%

See Penetration audiences in other countries

More Punk audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Penetration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.