Penetration Audience in United States

Penetration logo

Penetration has an estimated audience of 622,489 people in United States. 28.4% are female, 71.6% are male, average age 41.9. Top brand affinities: Home Delivery, Hideo Nomo, Clondalkin, JibJab, Final Fantasy XIII (13).

Top brand affinities include Home Delivery, Hideo Nomo, Clondalkin, with strongest over-indexing on Home Delivery (9.61× the country average). Demographically, the Penetration audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Penetration fans

Demographic split for Penetration audience in United States
MetricValue
Female28.4%
Male71.6%
Average age41.9
Estimated audience size622,489

Audience persona

The typical Penetration fan in United States is more male, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Home Delivery.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Penetration audience
BrandAffinityCategory
Home Delivery9.61×Food & Beverages
Hideo Nomo49.22×Sports
Clondalkin196.12×Business & Career
JibJab11.82×Internet & Social Media
Final Fantasy XIII (13)55.72×Games
Tulare County, California18.9×Travel & Leisure
Winemaking7.77×Food & Beverages
Celtic mythology16.73×Arts & Culture
Yahoo Sports Fantasy9.01×
Elsword20×Games
JDSU3.57×Business & Career
Monmouth County, New Jersey10.63×Travel & Leisure
Ayrton Senna10.32×Sports
Nipsey Hussle5.68×Music & Radio
Alaska1.66×Travel & Leisure
Minnesota1.62×Travel & Leisure
Home staging4.61×Home & Garden
The Perfect Guy (2015 film)18.1×Movies & TV
Magazine (band)5.34×Music & Radio
John Havlicek12.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Penetration audience
TraitClusterScore
TraditionCONSERVATISM2.41
LGBTQ+ IdentityOPEN2.1
ExtroversionTHRILL1.47
Risk AppetiteTHRILL1.42
Urban LifestyleOPEN1.35
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Penetration
CountryShare
United States26.9%
Japan12.6%
India10.9%

See Penetration audiences in other countries

More Punk audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Penetration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.