A data profile of the people who buy, follow and care about Penetration in United States — modelled from more than twelve digital signal sources. Penetration has an estimated audience of 985,623 people in United States.
The average Penetration fan in United States is 43.7 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Fugazi, Dead Kennedys, Wham!, with strongest over-indexing on Fugazi (184.77× the country average).
Demographically, the Penetration audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Penetration fan in United States is more male, around 43.7 years old, with strong Tradition tendencies and a notable affinity for Fugazi.
The key figures that characterise the Penetration profile in United States.
23.9% are female, 76.1% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 43.7 |
| Estimated audience size | 985,623 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 10% | |
| 30-39 | 8% | |
| 40-49 | 40% | |
| 50+ | 26% |
Where the Penetration audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~10K | 1.26× | |
| 02 | Louisiana | ~20K | 1.24× | |
| 03 | Alabama | ~20K | 1.19× | |
| 04 | Oklahoma | ~10K | 1.19× | |
| 05 | Arkansas | ~9K | 1.16× | |
| 06 | Nebraska | ~5K | 1.14× | |
| 07 | Indiana | ~20K | 1.13× | |
| 08 | South Carolina | ~20K | 1.12× | |
| 09 | Texas | ~90K | 1.11× | |
| 10 | Missouri | ~20K | 1.11× | |
| 11 | Alaska | ~2K | 1.10× | |
| 12 | Georgia | ~30K | 1.09× | |
| 13 | North Carolina | ~30K | 1.08× | |
| 14 | New Mexico | ~5K | 1.08× | |
| 15 | Ohio | ~30K | 1.04× | |
| 16 | Tennessee | ~20K | 1.04× | |
| 17 | Kentucky | ~10K | 1.04× | |
| 18 | Idaho | ~5K | 1.04× | |
| 19 | South Dakota | ~2K | 1.04× | |
| 20 | Kansas | ~8K | 1.03× | |
| 21 | Minnesota | ~10K | 1.02× | |
| 22 | Iowa | ~8K | 1.02× | |
| 23 | West Virginia | ~4K | 1.02× | |
| 24 | California | ~100K | 1.00× | |
| 25 | Michigan | ~20K | 1.00× | |
| 26 | Arizona | ~20K | 1.00× | |
| 27 | Washington | ~20K | 1.00× | |
| 28 | Maryland | ~20K | 1.00× | |
| 29 | Oregon | ~10K | 1.00× | |
| 30 | Utah | ~8K | 0.99× | |
| 31 | Montana | ~3K | 0.99× | |
| 32 | Hawaii | ~4K | 0.98× | |
| 33 | North Dakota | ~2K | 0.98× | |
| 34 | Wisconsin | ~10K | 0.96× | |
| 35 | Illinois | ~30K | 0.95× | |
| 36 | Nevada | ~9K | 0.95× | |
| 37 | Virginia | ~20K | 0.94× | |
| 38 | Delaware | ~2K | 0.94× | |
| 39 | Pennsylvania | ~30K | 0.92× | |
| 40 | Florida | ~60K | 0.89× | |
| 41 | Maine | ~3K | 0.89× | |
| 42 | New York | ~50K | 0.88× | |
| 43 | New Hampshire | ~3K | 0.87× | |
| 44 | Vermont | ~1K | 0.87× | |
| 45 | Rhode Island | ~3K | 0.85× | |
| 46 | Colorado | ~10K | 0.84× | |
| 47 | New Jersey | ~20K | 0.82× | |
| 48 | Connecticut | ~8K | 0.82× | |
| 49 | Washington, District of Columbia | ~2K | 0.82× | |
| 50 | Massachusetts | ~10K | 0.78× |
The strongest cross-interests of the Penetration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fugazi | Music & Radio | 184.77× | ||
| 02 | Dead Kennedys | Music & Radio | 122.68× | ||
| 03 | Wham! | Music & Radio | 64.84× | ||
| 04 | Ramones | Music & Radio | 56.05× | ||
| 05 | The Clash | Music & Radio | 52.63× | ||
| 06 | The Hives | Music & Radio | 46.35× | ||
| 07 | Supertramp | Music & Radio | 43.98× | ||
| 08 | INXS | Music & Radio | 43.33× | ||
| 09 | Iggy Pop | Music & Radio | 40.88× | ||
| 10 | Chess.com | Sports | 33.73× | ||
| 11 | Morrissey | Music & Radio | 33.36× | ||
| 12 | Bob Dylan | Music & Radio | 21.54× | ||
| 13 | Seth Green | Movies & TV | 20.00× | ||
| 14 | Billy Idol | Music & Radio | 18.28× | ||
| 15 | Bruce Springsteen | Music & Radio | 18.09× | ||
| 16 | Kurt Cobain | Music & Radio | 17.91× | ||
| 17 | Cyndi Lauper | Music & Radio | 16.41× | ||
| 18 | Genesis (band) | Music & Radio | 15.28× | ||
| 19 | Phil Collins | Music & Radio | 13.96× | ||
| 20 | David Bowie | Music & Radio | 13.49× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.33× | |
| Spirituality | BALANCE | 1.76× | |
| Patriotism | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Pet Ownership | JOY | 0.70× | |
| Family Orientation | CONSERVATISM | 0.75× |
Penetration has an estimated audience of 985,623 people in United States, concentrated in California and Texas.
23.9% of Penetration fans are female, 76.1% are male, with an average age of 43.7 years.
Penetration fans show strongest brand affinity for Fugazi (184.77×), Dead Kennedys (122.68×), and Wham! (64.84×) over the country average.
Penetration fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Penetration itself, the audience over-indexes on Dead Kennedys (122.68×), Wham! (64.84×), The Hives (46.35×), and Iggy Pop (40.88×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Penetration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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