Primavera Sound Audience in United States
Primavera Sound has an estimated audience of 345,128 people in United States. 48.8% are female, 51.2% are male, average age 30.9. Top regions: California, New York, Texas.
The average Primavera Sound fan in United States is 30.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Demographically, the Primavera Sound audience skews balanced with an average age of 30.9, and over-indexes on personality traits such as Tradition, Design Affinity.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Primavera Sound fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 30.9 |
| Estimated audience size | 345,128 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 96,905 | 2.55× |
| New York | 58,171 | 3.02× |
| Texas | 28,354 | 0.96× |
| Florida | 23,405 | 1× |
| Illinois | 15,937 | 1.39× |
| Washington | 12,698 | 1.83× |
| Massachusetts | 12,570 | 1.85× |
| Pennsylvania | 11,072 | 0.95× |
| New Jersey | 9,299 | 1.06× |
| Georgia | 9,123 | 0.86× |
| Virginia | 8,491 | 1.01× |
| North Carolina | 7,420 | 0.71× |
| Colorado | 7,381 | 1.36× |
| Arizona | 7,193 | 1.02× |
| Ohio | 6,427 | 0.6× |
| Michigan | 6,207 | 0.69× |
| Oregon | 5,542 | 1.4× |
| Maryland | 5,446 | 0.92× |
| Tennessee | 5,370 | 0.78× |
| Washington, District of Columbia | 5,369 | 5.18× |
| Minnesota | 4,188 | 0.85× |
| Louisiana | 3,827 | 0.86× |
| Connecticut | 3,769 | 1.09× |
| Nevada | 3,563 | 1.07× |
| Missouri | 3,341 | 0.6× |
| Indiana | 3,325 | 0.53× |
| Wisconsin | 3,316 | 0.64× |
| Utah | 3,073 | 0.99× |
| South Carolina | 2,602 | 0.5× |
| Kentucky | 2,516 | 0.58× |
| Alabama | 2,210 | 0.46× |
| Oklahoma | 1,894 | 0.49× |
| Hawaii | 1,389 | 0.94× |
| Iowa | 1,341 | 0.47× |
| Kansas | 1,288 | 0.47× |
| Rhode Island | 1,217 | 1.11× |
| Arkansas | 1,210 | 0.43× |
| New Mexico | 1,119 | 0.65× |
| Maine | 1,037 | 0.84× |
| Mississippi | 926 | 0.33× |
| New Hampshire | 890 | 0.65× |
| Vermont | 845 | 1.39× |
| Nebraska | 835 | 0.48× |
| Idaho | 831 | 0.48× |
| West Virginia | 720 | 0.45× |
| Montana | 704 | 0.74× |
| Alaska | 673 | 0.91× |
| Delaware | 609 | 0.64× |
| South Dakota | 541 | 0.68× |
| Wyoming | 473 | 0.92× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.18 |
| Design Affinity | PREMIUM | 2.15 |
| DIY Mentality | THRILL | 1.92 |
| Urban Lifestyle | OPEN | 1.89 |
| Sports Activity | POWER | 1.82 |
| Early Adopter Mentality | POWER | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 35.4% |
| Italy | 12.4% |
| United States | 7.7% |
See Primavera Sound audiences in other countries
More Music festival audiences in United States
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- Woodstock (5,762,485)
- Coachella Valley Music and Arts Festival (5,239,804)
- Exit (festival) (5,162,704)
How to read this data
Audience size is the estimated number of people in United States who actively search for Primavera Sound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.