Rascasse Audience Intelligence

Primavera Sound Audience in United States

A data profile of the people who buy, follow and care about Primavera Sound in United States — modelled from more than twelve digital signal sources. Primavera Sound has an estimated audience of 344,783 people in United States.

#54among Music festival in United States#566among Event in United States#6497in Music & Radio

The average Primavera Sound fan in United States is 30.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Primavera Sound profile in United States.

Audience size
345K
in United States
Gender
48.8%♀
51.2% male
Age
30.9
average years
Country rank
#44982
Event in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Primavera Sound fans

48.8% are female, 51.2% are male, average age 30.9.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Primavera Sound audience in United States
MetricValue
Female48.8%
Male51.2%
Average age30.9
Estimated audience size344,783
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Primavera Sound audience in United States
Age bracketShare%
16-1941%
20-2924%
30-3916%
40-4911%
50+7%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Primavera Sound audience comes from United States.

Worldwide audience distribution share by country for Primavera Sound
CountryShare
Spain35.3%
Italy12.3%
United States7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Primavera Sound audience in United States is strongest.

Fig. 05

Top regions by affinity

Primavera Sound fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K3.84×
02New York~60K3.11×
03California~100K2.58×
04Massachusetts~10K1.74×
05Washington~10K1.49×
06Illinois~20K1.37×
07Colorado~7K1.33×
08Oregon~5K1.28×
09New Jersey~10K1.14×
10Vermont<1K1.13×
11Connecticut~4K1.11×
12Rhode Island~1K1.11×
13Arizona~7K1.05×
14Nevada~3K1.04×
15Hawaii~2K1.02×
16Alaska<1K1.01×
17Florida~20K1.00×
18Virginia~8K1.00×
19Maine~1K0.97×
20Texas~30K0.96×
21Pennsylvania~10K0.96×
22Utah~3K0.96×
23Montana<1K0.95×
24North Dakota<1K0.95×
25New Hampshire~1K0.94×
26South Dakota<1K0.94×
27Delaware<1K0.92×
28Georgia~10K0.90×
29Maryland~5K0.90×
30New Mexico~2K0.89×
31West Virginia~1K0.88×
32Louisiana~4K0.87×
33Idaho~2K0.87×
34Minnesota~4K0.85×
35Nebraska~1K0.85×
36Mississippi~2K0.84×
37Tennessee~6K0.82×
38Arkansas~2K0.82×
39Kansas~2K0.82×
40Iowa~2K0.80×
41North Carolina~8K0.79×
42Kentucky~3K0.79×
43Wisconsin~4K0.78×
44Oklahoma~3K0.78×
45South Carolina~4K0.75×
46Michigan~7K0.74×
47Missouri~4K0.74×
48Alabama~4K0.74×
49Indiana~4K0.71×
50Ohio~7K0.69×
Fig. 06

Affinity by region

Affinity by region — Primavera Sound, United States
0.69×1.00×3.84×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Primavera Sound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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