Flex (magazine) Audience in United States

Flex (magazine) logo

Flex (magazine) has an estimated audience of 1,552,623 people in United States. 38.0% are female, 62.0% are male, average age 37.5. Top regions: Texas, California, Florida. Top brand affinities: Captain America (1990 film), Keenan Allen, Malayalam, Nationality, Home construction.

The average Flex (magazine) fan in United States is 37.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Captain America (1990 film), Keenan Allen, Malayalam, with strongest over-indexing on Captain America (1990 film) (9.37× the country average). Demographically, the Flex (magazine) audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Bodybuilding

Demographics of Flex (magazine) fans

Demographic split for Flex (magazine) audience in United States
MetricValue
Female38.0%
Male62.0%
Average age37.5
Estimated audience size1,552,623

Audience persona

The typical Flex (magazine) fan in United States is more male, around 37.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Captain America (1990 film).

Top regions in United States

Top regions ranked by reach for Flex (magazine) in United States
RegionReachAffinity
Texas258,0411.93×
California184,6631.08×
Florida143,0241.36×
Georgia91,8911.92×
New York83,8730.97×
North Carolina77,8991.67×
Arizona58,8761.86×
Michigan49,0331.21×
Illinois45,4050.88×
Ohio45,0930.94×
Tennessee45,0441.45×
South Carolina42,2871.81×
Pennsylvania41,8230.8×
Virginia40,5821.07×
New Jersey31,1780.79×
Washington29,4510.95×
Louisiana27,5071.37×
Indiana26,2190.92×
Alabama25,1991.16×
Missouri23,5780.94×
Maryland23,1780.87×
Wisconsin23,0120.99×
Utah22,9161.65×
Colorado22,0760.9×
Massachusetts22,0710.72×
Nevada20,1091.34×
Mississippi18,6611.46×
Kentucky17,4670.9×
Oregon16,3300.92×
Oklahoma16,1560.94×
Minnesota15,6500.7×
Arkansas14,8331.16×
Kansas11,4580.94×
Connecticut11,1040.71×
Iowa9,8350.77×
New Mexico7,6030.98×
Nebraska6,4660.83×
Idaho6,0270.77×
West Virginia5,4190.75×
Washington, District of Columbia4,4770.96×
Delaware3,7650.88×
Maine3,7610.68×
Hawaii3,5520.53×
New Hampshire3,0840.5×
Rhode Island2,5160.51×
South Dakota2,4830.69×
North Dakota2,4060.75×
Montana2,1510.5×
Alaska2,1440.65×
Wyoming1,3770.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flex (magazine) audience
BrandAffinityCategory
Captain America (1990 film)9.37×Movies & TV
Keenan Allen13.16×Sports
Malayalam18.54×Politics & Society
Nationality3.3×Politics & Society
Home construction1.95×Home & Garden
Alaska1.68×Travel & Leisure
Khởi My81.38×Music & Radio
Nebraska Cornhuskers football2.8×Sports
nbc chicago4.14×Movies & TV
Kansas1.77×Travel & Leisure
Cut Chemist39.69×Music & Radio
UK garage3.26×Music & Radio
Paducah, Kentucky5.38×Travel & Leisure
Charlamagne Tha God5.28×Movies & TV
Home staging2.9×Home & Garden
Picnic3.82×Kids & Family
Jesse Plemons1.81×Movies & TV
Mothercare1.7×Kids & Family
Enrique Hernández (baseball)7.53×Sports
Ammeter11.04×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flex (magazine) audience
TraitClusterScore
Healthy LifestyleBALANCE3.59
MindfulnessBALANCE1.55
Sports ActivityPOWER1.51
Family OrientationCONSERVATISM1.43
Luxury OrientationPREMIUM1.42
Convenience OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Flex (magazine)
CountryShare
United States12.5%
Brazil12.3%
Pakistan11.9%

See Flex (magazine) audiences in other countries

More Bodybuilding audiences in United States

Frequently asked questions

How many fans does Flex (magazine) have in United States?

Flex (magazine) has an estimated audience of 1,552,623 people in United States, concentrated in Texas and California.

What is the gender split and age of Flex (magazine) fans?

38.0% of Flex (magazine) fans are female, 62.0% are male, with an average age of 37.5 years.

Which brands do Flex (magazine) fans like most?

Flex (magazine) fans show strongest brand affinity for Captain America (1990 film) (9.37×), Keenan Allen (13.16×), and Malayalam (18.54×) over the country average.

Where do Flex (magazine) fans live in United States?

Flex (magazine) fans in United States are most concentrated in Texas (reach 258,041), California (reach 184,663), and Florida (reach 143,024). These three regions account for the largest share of the active audience.

What other brands do Flex (magazine) fans also like?

Beyond Flex (magazine) itself, the audience over-indexes on Keenan Allen (13.16×), Malayalam (18.54×), Nationality (3.3×), and Home construction (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flex (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.