Rascasse Audience Intelligence

Frigidaire Target Market in United States

A data profile of the people who buy, follow and care about Frigidaire in United States — modelled from more than twelve digital signal sources. Frigidaire has an estimated audience of 2,537,133 people in United States.

#1187among Brand in United States#699in Home & Garden

The average Frigidaire fan in United States is 46.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hostelling International, Bank of America, Electrolux, with strongest over-indexing on Hostelling International (19.67× the country average).

Demographically, the Frigidaire audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frigidaire fan in United States is more female, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for Hostelling International.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frigidaire profile in United States.

Audience size
2.5M
in United States
Gender
60.7%♀
39.3% male
Age
46.3
average years
Country rank
#11787
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Frigidaire

60.7% are female, 39.3% are male, average age 46.3.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Frigidaire audience in United States
MetricValue
Female60.7%
Male39.3%
Average age46.3
Estimated audience size2,537,133
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Frigidaire audience in United States
Age bracketShare%
16-195%
20-2914%
30-3920%
40-4926%
50+35%
Fig. 04

Worldwide distribution

65.2%

of the worldwide Frigidaire audience comes from United States.

Worldwide audience distribution share by country for Frigidaire
CountryShare
United States65.2%
Canada11.3%
Mexico2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frigidaire audience in United States is strongest.

Fig. 05

Top regions by affinity

Frigidaire customers by region in United States
#RegionReachAffinity×
01Arkansas~30K1.42×
02Louisiana~40K1.39×
03Oklahoma~40K1.34×
04Alabama~50K1.31×
05South Carolina~50K1.26×
06Mississippi~30K1.26×
07Tennessee~60K1.22×
08Kentucky~40K1.20×
09North Carolina~90K1.14×
10Georgia~90K1.12×
11West Virginia~10K1.11×
12Texas~200K1.08×
13Florida~200K1.08×
14Indiana~50K1.08×
15Michigan~70K1.07×
16Rhode Island~8K1.06×
17Ohio~80K1.04×
18Missouri~40K1.03×
19Idaho~10K1.03×
20New York~100K1.00×
21Wisconsin~40K1.00×
22Connecticut~30K1.00×
23Arizona~50K0.99×
24Oregon~30K0.99×
25Pennsylvania~80K0.98×
26New Jersey~60K0.98×
27New Mexico~10K0.98×
28Maine~9K0.98×
29Delaware~7K0.98×
30Iowa~20K0.97×
31New Hampshire~9K0.96×
32Montana~7K0.94×
33South Dakota~5K0.94×
34Vermont~4K0.93×
35Minnesota~30K0.92×
36Kansas~20K0.92×
37Illinois~80K0.91×
38Massachusetts~40K0.89×
39North Dakota~5K0.89×
40Virginia~50K0.88×
41Washington~40K0.88×
42Utah~20K0.87×
43Nebraska~10K0.87×
44Maryland~40K0.85×
45California~200K0.84×
46Alaska~4K0.82×
47Colorado~30K0.81×
48Hawaii~8K0.77×
49Nevada~20K0.72×
50Washington, District of Columbia~4K0.60×
Fig. 06

Affinity by region

Affinity by region — Frigidaire, United States
0.60×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frigidaire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frigidaire audience
#·InterestCategoryAffinity×
01HomecenterShopping48.03×
02MaytagHome & Garden26.55×
03CDWTechnology & Electronics22.56×
04ElectroluxHome & Garden22.12×
05Laura DernMovies & TV19.88×
06Carmen ElectraMovies & TV19.69×
07Hostelling InternationalTravel & Leisure19.67×
08Hotel TonightTravel & Leisure19.60×
09Anjelica HustonMovies & TV18.52×
10Whirlpool CorporationHome & Garden13.92×
11Flex (magazine)Sports13.70×
12TransUnionTechnology & Electronics12.01×
13CheapOairTravel & Leisure11.65×
14National Car RentalCars & Mobility11.29×
15DishwasherHome & Garden7.62×
16Bank of AmericaBusiness & Career5.64×
17Best BuyShopping4.53×
18DayBusiness & Career4.13×
19StoveHome & Garden4.06×
20WeekBusiness & Career3.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frigidaire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frigidaire audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.92×
TravellingTHRILL1.83×
Healthy LifestyleBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frigidaire audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.96×
ExtroversionTHRILL0.97×
Sports ActivityPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Frigidaire's target market in United States?

Frigidaire's target market in United States covers an estimated 2,537,133 people, concentrated in Texas and California.

02

What is the gender split and age of Frigidaire customers?

60.7% of the Frigidaire audience are female, 39.3% are male, with an average age of 46.3 years.

03

Which brands do Frigidaire fans like most?

Frigidaire fans show strongest brand affinity for Hostelling International (19.67×), Bank of America (5.64×), and Electrolux (22.12×) over the country average.

04

Where do Frigidaire fans live in United States?

Frigidaire fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Frigidaire fans also like?

Beyond Frigidaire itself, the audience over-indexes on Bank of America (5.64×), Electrolux (22.12×), Laura Dern (19.88×), and Best Buy (4.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Frigidaire audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frigidaire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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