Frigidaire Audience in United States

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Frigidaire has an estimated audience of 2,504,738 people in United States. 60.7% are female, 39.3% are male, average age 46.3. Top regions: California, Texas, Florida. Top brand affinities: Hostelling International, Bank of America, Electrolux, Laura Dern, Best Buy.

The average Frigidaire fan in United States is 46.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hostelling International, Bank of America, Electrolux, with strongest over-indexing on Hostelling International (19.67× the country average). Demographically, the Frigidaire audience skews more female with an average age of 46.3, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Frigidaire fans

Demographic split for Frigidaire audience in United States
MetricValue
Female60.7%
Male39.3%
Average age46.3
Estimated audience size2,504,738

Audience persona

The typical Frigidaire fan in United States is more female, around 46.3 years old, with strong DIY Mentality tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Frigidaire in United States
RegionReachAffinity
California248,4680.9×
Texas247,2501.15×
Florida194,5591.15×
New York151,7641.08×
Georgia91,1521.18×
North Carolina90,3071.2×
Pennsylvania85,3901.01×
Illinois80,3720.96×
Ohio79,8071.03×
Michigan71,0401.08×
New Jersey67,4401.06×
Tennessee61,5121.22×
Virginia57,5510.94×
Arizona50,7350.99×
Indiana50,1561.1×
South Carolina49,0211.3×
Louisiana45,8441.42×
Massachusetts45,7550.93×
Washington45,6570.91×
Alabama44,4051.27×
Missouri42,2821.05×
Kentucky38,0801.21×
Wisconsin37,5261×
Oklahoma37,3951.34×
Maryland36,6740.85×
Minnesota33,0610.92×
Colorado32,7530.83×
Oregon29,0391.01×
Arkansas28,6781.39×
Connecticut25,2471×
Mississippi25,1081.22×
Utah19,7600.88×
Iowa19,1490.93×
Kansas17,7780.9×
Nevada17,4710.72×
Idaho12,3050.98×
West Virginia12,2391.05×
New Mexico11,8830.95×
Nebraska10,5520.84×
New Hampshire9,1600.93×
Maine8,6730.97×
Rhode Island8,1871.03×
Hawaii7,8470.73×
Delaware6,3910.92×
Montana6,2250.9×
South Dakota5,0750.88×
Washington, District of Columbia4,3920.58×
North Dakota4,1780.81×
Vermont3,7940.86×
Alaska3,7310.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frigidaire audience
BrandAffinityCategory
Hostelling International19.67×Travel & Leisure
Bank of America5.64×Business & Career
Electrolux22.12×Home & Garden
Laura Dern19.88×Movies & TV
Best Buy4.53×Shopping
Maytag26.55×Home & Garden
Carmen Electra19.69×Movies & TV
Day4.13×Business & Career
Anjelica Huston18.52×Movies & TV
CheapOair11.65×Travel & Leisure
TransUnion12.01×Technology & Electronics
National Car Rental11.29×Cars & Mobility
Week3.83×Business & Career
Dishwasher7.62×Home & Garden
Whirlpool Corporation13.92×Home & Garden
Hotel Tonight19.6×Travel & Leisure
Stove4.06×Home & Garden
Homecenter48.03×Shopping
CDW22.56×Technology & Electronics
Sideways15.06×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frigidaire audience
TraitClusterScore
DIY MentalityTHRILL1.79
Quality AwarenessPREMIUM1.75
Family OrientationCONSERVATISM1.46
IndulgenceJOY1.39
Healthy LifestyleBALANCE1.34
Price SensitivityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Frigidaire
CountryShare
United States65.1%
Canada11.4%
Mexico2.5%

See Frigidaire audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Frigidaire have in United States?

Frigidaire has an estimated audience of 2,504,738 people in United States, concentrated in California and Texas.

What is the gender split and age of Frigidaire fans?

60.7% of Frigidaire fans are female, 39.3% are male, with an average age of 46.3 years.

Which brands do Frigidaire fans like most?

Frigidaire fans show strongest brand affinity for Hostelling International (19.67×), Bank of America (5.64×), and Electrolux (22.12×) over the country average.

Where do Frigidaire fans live in United States?

Frigidaire fans in United States are most concentrated in California (reach 248,468), Texas (reach 247,250), and Florida (reach 194,559). These three regions account for the largest share of the active audience.

What other brands do Frigidaire fans also like?

Beyond Frigidaire itself, the audience over-indexes on Bank of America (5.64×), Electrolux (22.12×), Laura Dern (19.88×), and Best Buy (4.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frigidaire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.