Maytag Audience in United States

Maytag logo

Maytag has an estimated audience of 1,422,912 people in United States. 54.7% are female, 45.3% are male, average age 45.9. Top regions: California, Texas, Florida. Top brand affinities: Hostelling International, Frigidaire, Reba McEntire, Bank of America, Laura Dern.

The average Maytag fan in United States is 45.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hostelling International, Frigidaire, Reba McEntire, with strongest over-indexing on Hostelling International (17.17× the country average). Demographically, the Maytag audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Household products

Demographics of Maytag fans

Demographic split for Maytag audience in United States
MetricValue
Female54.7%
Male45.3%
Average age45.9
Estimated audience size1,422,912

Audience persona

The typical Maytag fan in United States is balanced, around 45.9 years old, with strong Indulgence tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Maytag in United States
RegionReachAffinity
California133,5980.85×
Texas127,9821.05×
Florida87,9930.91×
New York59,1470.74×
Illinois53,5011.13×
Pennsylvania46,2310.96×
Ohio45,7881.04×
Michigan45,5811.23×
Georgia41,9820.96×
North Carolina41,5960.97×
Tennessee30,8291.08×
Indiana29,1951.12×
New Jersey28,9370.8×
Virginia28,8890.83×
Wisconsin28,7861.34×
Missouri27,9701.22×
Minnesota26,8771.32×
Arizona25,7820.89×
Washington24,4760.86×
Louisiana23,5731.28×
Massachusetts22,9100.82×
Iowa22,7181.94×
Alabama21,2611.07×
Oklahoma20,6201.31×
South Carolina20,0570.94×
Kentucky19,5311.09×
Maryland18,8330.77×
Colorado18,5640.83×
Oregon14,8490.91×
Connecticut12,9790.91×
Mississippi12,7931.09×
Kansas12,7631.14×
Arkansas12,5541.07×
Utah9,9370.78×
Nevada9,3330.68×
Nebraska8,9551.25×
West Virginia8,7781.32×
New Mexico7,6361.07×
Idaho6,0920.85×
Hawaii5,2200.85×
New Hampshire4,8530.87×
North Dakota4,3321.48×
Maine4,0530.8×
Montana3,4980.89×
Rhode Island3,3790.75×
South Dakota3,2090.98×
Delaware3,0060.77×
Washington, District of Columbia2,7240.64×
Wyoming2,3821.13×
Alaska2,2320.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maytag audience
BrandAffinityCategory
Hostelling International17.17×Travel & Leisure
Frigidaire26.67×Home & Garden
Reba McEntire17.24×Music & Radio
Bank of America4.99×Business & Career
Laura Dern18.53×Movies & TV
Best Buy4.27×Shopping
Whirlpool Corporation18.46×Home & Garden
Electrolux14.08×Home & Garden
Anjelica Huston17.35×Movies & TV
Day3.76×Business & Career
TransUnion11.12×Technology & Electronics
CheapOair10.45×Travel & Leisure
Dishwasher7.51×Home & Garden
Week3.43×Business & Career
Hotel Tonight18.02×Travel & Leisure
Travel agency5.09×Travel & Leisure
CDW20.3×Technology & Electronics
Sideways13.4×Movies & TV
Surf (detergent)10.92×Home & Garden
Stove3.33×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maytag audience
TraitClusterScore
IndulgenceJOY1.93
Family OrientationCONSERVATISM1.69
Price SensitivityPREMIUM1.6
DIY MentalityTHRILL1.57
Pet OwnershipJOY1.53
Quality AwarenessPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Maytag
CountryShare
United States73.7%
Mexico7.4%
Canada6.8%

See Maytag audiences in other countries

More Household products audiences in United States

Frequently asked questions

How many fans does Maytag have in United States?

Maytag has an estimated audience of 1,422,912 people in United States, concentrated in California and Texas.

What is the gender split and age of Maytag fans?

54.7% of Maytag fans are female, 45.3% are male, with an average age of 45.9 years.

Which brands do Maytag fans like most?

Maytag fans show strongest brand affinity for Hostelling International (17.17×), Frigidaire (26.67×), and Reba McEntire (17.24×) over the country average.

Where do Maytag fans live in United States?

Maytag fans in United States are most concentrated in California (reach 133,598), Texas (reach 127,982), and Florida (reach 87,993). These three regions account for the largest share of the active audience.

What other brands do Maytag fans also like?

Beyond Maytag itself, the audience over-indexes on Frigidaire (26.67×), Reba McEntire (17.24×), Bank of America (4.99×), and Laura Dern (18.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maytag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.