Reba McEntire Audience in United States

Reba McEntire logo

Reba McEntire has an estimated audience of 5,373,752 people in United States. 68.0% are female, 32.0% are male, average age 45.3. Top regions: Texas, California, Florida. Top brand affinities: Food, Rock music, Música sertaneja, Friendship, Texas country music.

The average Reba McEntire fan in United States is 45.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Food, Rock music, Música sertaneja, with strongest over-indexing on Food (1.57× the country average). Demographically, the Reba McEntire audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Reba McEntire fans

Demographic split for Reba McEntire audience in United States
MetricValue
Female68.0%
Male32.0%
Average age45.3
Estimated audience size5,373,752

Audience persona

The typical Reba McEntire fan in United States is more female, around 45.3 years old, with strong Risk Appetite tendencies and a notable affinity for Food.

Top regions in United States

Top regions ranked by reach for Reba McEntire in United States
RegionReachAffinity
Texas514,7671.11×
California343,8410.58×
Florida290,7970.8×
North Carolina182,9951.13×
Ohio178,6421.08×
Tennessee174,2981.62×
Pennsylvania163,0670.9×
New York162,0480.54×
Georgia157,0980.95×
Illinois151,3020.85×
Michigan128,0290.91×
Oklahoma127,2122.13×
Missouri126,4201.46×
Indiana125,5501.28×
Alabama110,9541.48×
Virginia108,5230.83×
Arizona105,0280.96×
Kentucky102,6361.52×
South Carolina97,6901.21×
Washington85,1020.79×
Wisconsin80,9641×
Minnesota78,9481.03×
Louisiana77,9861.13×
Arkansas74,6481.69×
New Jersey73,6090.54×
Colorado66,0450.78×
Mississippi64,5351.46×
Maryland61,0710.66×
Massachusetts58,9520.56×
Kansas56,5501.34×
Iowa53,3421.2×
Oregon52,5400.85×
West Virginia38,3631.53×
Utah37,0520.77×
Connecticut35,5690.66×
Nevada34,3020.66×
Idaho32,3461.2×
Nebraska29,8451.11×
New Mexico27,9561.04×
Maine18,0220.94×
Montana16,6441.12×
New Hampshire15,5220.73×
South Dakota13,3621.08×
North Dakota12,3701.12×
Hawaii10,9400.47×
Rhode Island10,0860.59×
Delaware9,7450.66×
Alaska9,1740.8×
Wyoming9,0081.13×
Vermont6,3650.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reba McEntire audience
BrandAffinityCategory
Food1.57×Food & Beverages
Rock music1.87×Music & Radio
Música sertaneja5.24×Music & Radio
Friendship2.06×Kids & Family
Texas country music4.53×Music & Radio
Roots rock4.67×Music & Radio
The Master7.42×Movies & TV
Arri Alexa30.26×Technology & Electronics
Southern soul4.26×Music & Radio
Old-time music4.51×Music & Radio
Western music (North America)4.55×Music & Radio
Country music1.83×Music & Radio
Alternative country4.15×Music & Radio
Dollar Tree1.9×Shopping
Rockabilly3.77×Fashion & Accessoires
Bakersfield sound5.47×Music & Radio
Appalachian music5.33×Music & Radio
Alan Jackson6.34×Music & Radio
Nashville sound4.92×Music & Radio
Robert Redford3.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reba McEntire audience
TraitClusterScore
Risk AppetiteTHRILL1.95
ExtroversionTHRILL1.32
Luxury OrientationPREMIUM1.3
Community OrientationOPEN1.29
Family OrientationCONSERVATISM1.23
TraditionCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Reba McEntire
CountryShare
United States78.3%
Canada6.8%
United Kingdom3.0%

See Reba McEntire audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Reba McEntire have in United States?

Reba McEntire has an estimated audience of 5,373,752 people in United States, concentrated in Texas and California.

What is the gender split and age of Reba McEntire fans?

68.0% of Reba McEntire fans are female, 32.0% are male, with an average age of 45.3 years.

Which brands do Reba McEntire fans like most?

Reba McEntire fans show strongest brand affinity for Food (1.57×), Rock music (1.87×), and Música sertaneja (5.24×) over the country average.

Where do Reba McEntire fans live in United States?

Reba McEntire fans in United States are most concentrated in Texas (reach 514,767), California (reach 343,841), and Florida (reach 290,797). These three regions account for the largest share of the active audience.

What other brands do Reba McEntire fans also like?

Beyond Reba McEntire itself, the audience over-indexes on Rock music (1.87×), Música sertaneja (5.24×), Friendship (2.06×), and Texas country music (4.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reba McEntire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.