Rascasse Audience Intelligence

Reba McEntire Audience in United States

A data profile of the people who buy, follow and care about Reba McEntire in United States — modelled from more than twelve digital signal sources. Reba McEntire has an estimated audience of 5,278,226 people in United States.

#10among Country music in United States#653among Person in United States#554in Music & Radio

The average Reba McEntire fan in United States is 45.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Food, Melania Trump, Rock music, with strongest over-indexing on Food (1.57× the country average).

Demographically, the Reba McEntire audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reba McEntire fan in United States is more female, around 45.3 years old, with strong Tradition tendencies and a notable affinity for Food.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reba McEntire profile in United States.

Audience size
5.3M
in United States
Gender
68.0%♀
32.0% male
Age
45.3
average years
Country rank
#6352
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reba McEntire fans

68.0% are female, 32.0% are male, average age 45.3.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Reba McEntire audience in United States
MetricValue
Female68.0%
Male32.0%
Average age45.3
Estimated audience size5,278,226
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Reba McEntire audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3914%
40-4923%
50+38%
Fig. 04

Worldwide distribution

77.8%

of the worldwide Reba McEntire audience comes from United States.

Worldwide audience distribution share by country for Reba McEntire
CountryShare
United States77.8%
Canada6.7%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reba McEntire audience in United States is strongest.

Fig. 05

Top regions by affinity

Reba McEntire fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~100K2.12×
02West Virginia~40K1.65×
03Arkansas~70K1.64×
04Tennessee~200K1.56×
05Kentucky~100K1.49×
06Alabama~100K1.42×
07Missouri~100K1.41×
08Mississippi~60K1.41×
09Kansas~60K1.31×
10Indiana~100K1.27×
11Iowa~60K1.25×
12North Dakota~10K1.20×
13Wyoming~9K1.19×
14South Carolina~90K1.17×
15Idaho~30K1.17×
16Montana~20K1.17×
17South Dakota~10K1.13×
18Louisiana~80K1.10×
19Nebraska~30K1.10×
20North Carolina~200K1.08×
21New Mexico~30K1.06×
22Ohio~200K1.04×
23Wisconsin~80K1.02×
24Minnesota~80K1.01×
25Texas~500K1.00×
26Maine~20K0.94×
27Georgia~200K0.92×
28Pennsylvania~200K0.91×
29Michigan~100K0.88×
30Arizona~90K0.86×
31Oregon~50K0.84×
32Alaska~10K0.83×
33Illinois~100K0.82×
34New Hampshire~20K0.82×
35Virginia~100K0.81×
36Florida~300K0.78×
37Washington~80K0.78×
38Colorado~70K0.77×
39Vermont~7K0.77×
40Utah~40K0.75×
41Delaware~10K0.74×
42Maryland~60K0.69×
43Connecticut~40K0.69×
44Nevada~40K0.68×
45Rhode Island~10K0.68×
46Massachusetts~60K0.60×
47New Jersey~80K0.58×
48California~300K0.55×
49New York~200K0.55×
50Hawaii~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Reba McEntire, United States
0.51×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reba McEntire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reba McEntire audience
#·InterestCategoryAffinity×
01Arri AlexaTechnology & Electronics30.26×
02The MasterMovies & TV7.42×
03Alan JacksonMusic & Radio6.34×
04Bakersfield soundMusic & Radio5.47×
05Música sertanejaMusic & Radio5.24×
06Roots rockMusic & Radio4.67×
07Western music (North America)Music & Radio4.55×
08Texas country musicMusic & Radio4.53×
09Old-time musicMusic & Radio4.51×
10Southern soulMusic & Radio4.26×
11Alternative countryMusic & Radio4.15×
12RockabillyFashion & Accessoires3.77×
13Melania TrumpPolitics & Society2.88×
14Dick Van DykeMovies & TV2.77×
15FriendshipKids & Family2.06×
16Dollar TreeShopping1.90×
17Rock musicMusic & Radio1.87×
18Country musicMusic & Radio1.83×
19FoodFood & Beverages1.57×
20Donald TrumpPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reba McEntire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reba McEntire audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.38×
PatriotismCONSERVATISM1.31×
SpiritualityBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reba McEntire audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.58×
Early Adopter MentalityPOWER0.67×
SustainabilityBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reba McEntire have in United States?

Reba McEntire has an estimated audience of 5,278,226 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Reba McEntire fans?

68.0% of Reba McEntire fans are female, 32.0% are male, with an average age of 45.3 years.

03

Which brands do Reba McEntire fans like most?

Reba McEntire fans show strongest brand affinity for Food (1.57×), Melania Trump (2.88×), and Rock music (1.87×) over the country average.

04

Where do Reba McEntire fans live in United States?

Reba McEntire fans in United States are most concentrated in Texas (reach ~500K), California (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Reba McEntire fans also like?

Beyond Reba McEntire itself, the audience over-indexes on Melania Trump (2.88×), Rock music (1.87×), Música sertaneja (5.24×), and Friendship (2.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Reba McEntire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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