Bakersfield sound Audience in United States

Bakersfield sound logo

Bakersfield sound has an estimated audience of 6,365,341 people in United States. 65.0% are female, 35.0% are male, average age 48.0. Top regions: California, Texas, Tennessee. Top brand affinities: Whataburger, Pillow, Jack White, Edward Norton, Enfamil.

The average Bakersfield sound fan in United States is 48.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Tennessee. Top brand affinities include Whataburger, Pillow, Jack White, with strongest over-indexing on Whataburger (2.21× the country average). Demographically, the Bakersfield sound audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Bakersfield sound fans

Demographic split for Bakersfield sound audience in United States
MetricValue
Female65.0%
Male35.0%
Average age48.0
Estimated audience size6,365,341

Audience persona

The typical Bakersfield sound fan in United States is more female, around 48.0 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Bakersfield sound in United States
RegionReachAffinity
California1,506,4352.15×
Texas293,2990.54×
Tennessee161,5401.27×
New York158,8640.45×
Florida134,0870.31×
North Carolina121,9520.64×
Arizona113,3550.87×
Pennsylvania103,0440.48×
Oregon102,5761.41×
Illinois101,2510.48×
Ohio98,1990.5×
Virginia96,5920.62×
Washington94,9800.74×
Georgia84,9320.43×
Michigan84,8940.51×
Colorado79,2970.79×
Missouri72,9670.71×
Indiana72,5530.62×
Kentucky68,8200.86×
Oklahoma66,7500.94×
Massachusetts65,6200.52×
Minnesota64,0140.7×
Wisconsin61,4120.64×
South Carolina60,1440.63×
Arkansas55,2531.05×
Maryland53,9140.49×
Mississippi47,5610.91×
Nevada43,4940.71×
Alabama42,3910.48×
Louisiana42,2880.52×
New Jersey42,0910.26×
Kansas36,2670.72×
West Virginia36,2441.22×
Alaska36,1682.66×
New Mexico33,9381.06×
Idaho33,4691.05×
Utah33,1970.58×
New Hampshire32,3521.29×
Hawaii31,9721.17×
Iowa31,7810.61×
Connecticut31,6310.5×
Montana31,5291.79×
South Dakota31,1212.12×
North Dakota30,3012.32×
Wyoming29,3193.11×
Nebraska29,2430.92×
Rhode Island28,8371.42×
Maine28,8191.26×
Vermont28,3622.54×
Delaware25,8241.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bakersfield sound audience
BrandAffinityCategory
Whataburger2.21×Food & Beverages
Pillow2.35×Home & Garden
Jack White1.69×Movies & TV
Edward Norton1.67×Movies & TV
Enfamil1.7×Kids & Family
International University of Business Agriculture and Technology2.12×Business & Career
REO Speedwagon1.52×Music & Radio
Cockpit1.72×Travel & Leisure
Israeli cuisine1.63×Food & Beverages
Junior Chamber International4.06×Politics & Society
The Godfather Part II1.72×Movies & TV
Jbc4×Kids & Family
Cachaça2.62×Food & Beverages
Ural Mountains1.55×Travel & Leisure
Gary Clark, Jr.1.51×Music & Radio
CACI1.78×Technology & Electronics
The Finder (U.S. TV series)2.4×Movies & TV
Bulacan1.84×Travel & Leisure
Indiana University School of Medicine1.85×Business & Career
Gauri Khan1.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bakersfield sound audience
TraitClusterScore
Family OrientationCONSERVATISM1.87
TraditionCONSERVATISM1.57
Convenience OrientationPREMIUM1.47
Community OrientationOPEN1.34
IndividualismJOY1.32
Price SensitivityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Bakersfield sound
CountryShare
United States85.8%
Canada5.0%
Australia2.0%

See Bakersfield sound audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Bakersfield sound have in United States?

Bakersfield sound has an estimated audience of 6,365,341 people in United States, concentrated in California and Texas.

What is the gender split and age of Bakersfield sound fans?

65.0% of Bakersfield sound fans are female, 35.0% are male, with an average age of 48.0 years.

Which brands do Bakersfield sound fans like most?

Bakersfield sound fans show strongest brand affinity for Whataburger (2.21×), Pillow (2.35×), and Jack White (1.69×) over the country average.

Where do Bakersfield sound fans live in United States?

Bakersfield sound fans in United States are most concentrated in California (reach 1,506,435), Texas (reach 293,299), and Tennessee (reach 161,540). These three regions account for the largest share of the active audience.

What other brands do Bakersfield sound fans also like?

Beyond Bakersfield sound itself, the audience over-indexes on Pillow (2.35×), Jack White (1.69×), Edward Norton (1.67×), and Enfamil (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bakersfield sound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.