The Master Audience in United States

The Master logo

The Master has an estimated audience of 4,890,747 people in United States. 61.5% are female, 38.5% are male, average age 54.2. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Pillow, Enfamil, Sears, JBM.

The average The Master fan in United States is 54.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Pillow, Enfamil, with strongest over-indexing on Whataburger (2.02× the country average). Demographically, the The Master audience skews more female with an average age of 54.2, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of The Master fans

Demographic split for The Master audience in United States
MetricValue
Female61.5%
Male38.5%
Average age54.2
Estimated audience size4,890,747

Audience persona

The typical The Master fan in United States is more female, around 54.2 years old, with strong Family Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for The Master in United States
RegionReachAffinity
California369,9510.69×
Texas333,2730.79×
Florida302,1280.91×
New York243,4900.89×
North Carolina189,3401.29×
Ohio188,8921.25×
Michigan186,2181.46×
Pennsylvania183,7791.12×
Illinois175,3391.08×
Georgia166,4831.1×
Massachusetts135,8141.41×
Virginia117,8270.99×
South Carolina115,7721.57×
Tennessee105,6871.08×
Indiana101,8251.14×
New Jersey98,8470.79×
Minnesota92,1211.31×
Colorado90,4071.17×
Arizona85,7620.86×
Wisconsin84,1891.14×
Missouri81,0771.03×
Washington79,6920.81×
Alabama70,7441.04×
Maryland64,9010.77×
Kentucky62,9681.03×
Oregon56,2481×
Louisiana53,8130.85×
Iowa51,1311.27×
Oklahoma48,6060.89×
Utah47,4391.08×
Connecticut41,8770.85×
Kansas41,3811.07×
Mississippi32,7160.81×
Nevada30,4900.64×
Arkansas30,2290.75×
Nebraska29,3631.2×
New Hampshire24,2901.26×
Idaho23,1480.94×
West Virginia20,0970.88×
Maine19,6771.12×
Rhode Island17,5501.13×
Washington, District of Columbia14,7541×
Montana14,1161.04×
New Mexico14,0990.57×
Hawaii13,2070.63×
South Dakota12,1691.08×
North Dakota11,8261.18×
Vermont10,3961.21×
Delaware9,8040.73×
Wyoming5,8120.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Master audience
BrandAffinityCategory
Whataburger2.02×Food & Beverages
Pillow1.9×Home & Garden
Enfamil2.81×Kids & Family
Sears1.53×Shopping
JBM16.07×Music & Radio
Edward Norton1.67×Movies & TV
Northrop Grumman1.71×Business & Career
Jbc7.95×Kids & Family
Al Ahly SC1.72×Sports
International University of Business Agriculture and Technology2.09×Business & Career
Cachorros2.24×Pets & Animals
Parma2.06×Travel & Leisure
Cachaça3.21×Food & Beverages
Cachorros1.72×Pets & Animals
Just Cause 32.51×Games
Jamnalal Bajaj Institute of Management Studies6.22×Business & Career
Indiana University School of Medicine2.01×Business & Career
Boogie-woogie (dance)1.95×Music & Radio
Hypnagogia2.63×Health
Islamic eschatology1.54×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Master audience
TraitClusterScore
Family OrientationCONSERVATISM2.22
TraditionCONSERVATISM2.1
Community OrientationOPEN1.74
IndividualismJOY1.47
Convenience OrientationPREMIUM1.29
Need for SecurityCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for The Master
CountryShare
United States39.3%
United Kingdom19.8%
Canada6.0%

See The Master audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does The Master have in United States?

The Master has an estimated audience of 4,890,747 people in United States, concentrated in California and Texas.

What is the gender split and age of The Master fans?

61.5% of The Master fans are female, 38.5% are male, with an average age of 54.2 years.

Which brands do The Master fans like most?

The Master fans show strongest brand affinity for Whataburger (2.02×), Pillow (1.9×), and Enfamil (2.81×) over the country average.

Where do The Master fans live in United States?

The Master fans in United States are most concentrated in California (reach 369,951), Texas (reach 333,273), and Florida (reach 302,128). These three regions account for the largest share of the active audience.

What other brands do The Master fans also like?

Beyond The Master itself, the audience over-indexes on Pillow (1.9×), Enfamil (2.81×), Sears (1.53×), and JBM (16.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Master. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.