Rascasse Audience Intelligence

The Master Audience in United States

A data profile of the people who buy, follow and care about The Master in United States — modelled from more than twelve digital signal sources. The Master has an estimated audience of 5,025,088 people in United States.

#201among Movie / TV Show / Series in United States#668in Movies & TV

The average The Master fan in United States is 54.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tradition, Donald Trump, Nonprofit organization, with strongest over-indexing on Tradition (3.43× the country average).

Demographically, the The Master audience skews more female with an average age of 54.2, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Master fan in United States is more female, around 54.2 years old, with strong Tradition tendencies and a notable affinity for Tradition.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Master profile in United States.

Audience size
5M
in United States
Gender
61.5%♀
38.5% male
Age
54.2
average years
Country rank
#6682
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Master viewers

61.5% are female, 38.5% are male, average age 54.2.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for The Master audience in United States
MetricValue
Female61.5%
Male38.5%
Average age54.2
Estimated audience size5,025,088
Fig. 03

Age distribution

Ø 54.2
average years
Age distribution of the The Master audience in United States
Age bracketShare%
16-191%
20-291%
30-395%
40-4928%
50+64%
Fig. 04

Worldwide distribution

36.4%

of the worldwide The Master audience comes from United States.

Worldwide audience distribution share by country for The Master
CountryShare
United States36.4%
United Kingdom18.5%
Australia6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Master audience in United States is strongest.

Fig. 05

Top regions by affinity

The Master fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~100K1.49×
02Massachusetts~100K1.39×
03Michigan~200K1.36×
04Nebraska~30K1.32×
05New Hampshire~30K1.32×
06Iowa~50K1.31×
07Minnesota~90K1.30×
08North Dakota~10K1.28×
09Ohio~200K1.23×
10Vermont~10K1.23×
11North Carolina~200K1.18×
12Maine~20K1.16×
13South Dakota~10K1.16×
14Wisconsin~80K1.15×
15Indiana~100K1.12×
16Pennsylvania~200K1.10×
17Colorado~80K1.10×
18Rhode Island~20K1.10×
19Montana~10K1.10×
20Tennessee~100K1.09×
21Georgia~200K1.08×
22Kansas~40K1.08×
23Alabama~70K1.06×
24Illinois~200K1.04×
25Missouri~80K1.03×
26West Virginia~20K1.02×
27Oregon~60K1.01×
28Utah~40K1.01×
29Virginia~100K0.97×
30Idaho~20K0.97×
31Kentucky~60K0.96×
32Washington, District of Columbia~10K0.94×
33Florida~300K0.91×
34Oklahoma~50K0.90×
35Louisiana~60K0.88×
36Connecticut~40K0.88×
37Wyoming~6K0.88×
38Arizona~90K0.86×
39New York~200K0.81×
40Washington~80K0.80×
41Mississippi~30K0.80×
42New Jersey~100K0.78×
43Texas~300K0.77×
44Arkansas~30K0.77×
45Delaware~10K0.77×
46Maryland~60K0.74×
47California~400K0.67×
48Nevada~30K0.65×
49Hawaii~10K0.62×
50New Mexico~20K0.61×
Fig. 06

Affinity by region

Affinity by region — The Master, United States
0.61×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Master audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Master audience
#·InterestCategoryAffinity×
01Andrew SullivanLiterature26.85×
02Baking powderFood & Beverages8.46×
03Reba McEntireMusic & Radio7.42×
04FanaticsFashion & Accessoires4.35×
05Microwave ovenHome & Garden4.14×
06Home insuranceBusiness & Career4.01×
07Life insuranceBusiness & Career3.77×
08Health insuranceBusiness & Career3.51×
09TraditionPolitics & Society3.43×
10Rail transportTravel & Leisure3.39×
11Charitable organizationPolitics & Society3.19×
12Discount TireShopping3.12×
13Hardware storeHome & Garden3.02×
14Nonprofit organizationPolitics & Society2.77×
15PharmacyBusiness & Career2.72×
16American AirlinesTravel & Leisure2.32×
17Breaking newsMovies & TV2.21×
18Donald TrumpPolitics & Society1.97×
19CNNMovies & TV1.94×
20Health careBusiness & Career1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Master audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Master audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.43×
Family OrientationCONSERVATISM3.21×
Community OrientationOPEN3.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Master audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.41×
ExtroversionTHRILL0.51×
Early Adopter MentalityPOWER0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Master have in United States?

The Master has an estimated audience of 5,025,088 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Master viewers?

61.5% of The Master fans are female, 38.5% are male, with an average age of 54.2 years.

03

Which brands do The Master fans like most?

The Master fans show strongest brand affinity for Tradition (3.43×), Donald Trump (1.97×), and Nonprofit organization (2.77×) over the country average.

04

Where do The Master fans live in United States?

The Master fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do The Master fans also like?

Beyond The Master itself, the audience over-indexes on Donald Trump (1.97×), Nonprofit organization (2.77×), Microwave oven (4.14×), and Andrew Sullivan (26.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Master audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Master. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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