Rascasse Audience Intelligence

Arri Alexa Target Market in United States

A data profile of the people who buy, follow and care about Arri Alexa in United States — modelled from more than twelve digital signal sources. Arri Alexa has an estimated audience of 287,993 people in United States.

#5115among Brand in United States#1250in Technology & Electronics

The average Arri Alexa fan in United States is 34.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Reba McEntire, Single-lens reflex camera, Costa del Sol, with strongest over-indexing on Reba McEntire (30.26× the country average).

Demographically, the Arri Alexa audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arri Alexa fan in United States is balanced, around 34.3 years old, with strong Risk Appetite tendencies and a notable affinity for Reba McEntire.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arri Alexa profile in United States.

Audience size
288K
in United States
Gender
48.7%♀
51.3% male
Age
34.3
average years
Country rank
#49363
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Arri Alexa

48.7% are female, 51.3% are male, average age 34.3.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Arri Alexa audience in United States
MetricValue
Female48.7%
Male51.3%
Average age34.3
Estimated audience size287,993
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Arri Alexa audience in United States
Age bracketShare%
16-1930%
20-2925%
30-3919%
40-4914%
50+12%
Fig. 04

Worldwide distribution

37.0%

of the worldwide Arri Alexa audience comes from United States.

Worldwide audience distribution share by country for Arri Alexa
CountryShare
United States37.0%
Germany11.6%
India7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arri Alexa audience in United States is strongest.

Fig. 05

Top regions by affinity

Arri Alexa customers by region in United States
#RegionReachAffinity×
01California~60K1.83×
02New York~30K1.63×
03Georgia~10K1.29×
04Utah~3K1.22×
05Washington~7K1.18×
06Massachusetts~7K1.18×
07Washington, District of Columbia<1K1.15×
08Nevada~3K1.11×
09New Jersey~8K1.08×
10Alaska<1K1.08×
11Florida~20K1.07×
12Vermont<1K1.07×
13Oregon~3K1.06×
14New Mexico~2K1.06×
15Illinois~10K1.05×
16Arizona~6K1.05×
17Tennessee~6K1.04×
18Texas~30K1.03×
19Montana<1K1.03×
20North Dakota<1K1.03×
21Colorado~5K1.02×
22South Dakota<1K1.02×
23Maryland~5K1.01×
24Maine~1K1.01×
25Connecticut~3K1.00×
26Hawaii~1K1.00×
27Idaho~1K0.98×
28Rhode Island<1K0.98×
29New Hampshire~1K0.97×
30Delaware<1K0.96×
31Virginia~7K0.95×
32Oklahoma~3K0.94×
33West Virginia~1K0.94×
34Kansas~2K0.92×
35Nebraska~1K0.92×
36Missouri~4K0.90×
37Arkansas~2K0.90×
38Mississippi~2K0.90×
39Pennsylvania~9K0.89×
40North Carolina~8K0.89×
41Kentucky~3K0.89×
42Michigan~7K0.87×
43Indiana~5K0.87×
44Minnesota~4K0.87×
45Iowa~2K0.87×
46South Carolina~4K0.86×
47Louisiana~3K0.86×
48Alabama~3K0.85×
49Ohio~7K0.83×
50Wisconsin~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Arri Alexa, United States
0.81×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arri Alexa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arri Alexa audience
#·InterestCategoryAffinity×
01Costa del SolTravel & Leisure75.90×
02OPPOTechnology & Electronics45.61×
03Wide-angle lensTechnology & Electronics35.55×
04Zoom lensTechnology & Electronics32.77×
05Single-lens reflex cameraTechnology & Electronics31.96×
06Reba McEntireMusic & Radio30.26×
07Camera stabilizerTechnology & Electronics24.48×
08Scarface (1983 film)Movies & TV15.04×
09NikonTechnology & Electronics14.73×
10CanonTechnology & Electronics13.54×
11Indiana Jones (franchise)Movies & TV11.58×
12Teyana TaylorMovies & TV10.39×
13JoJo SiwaMovies & TV9.79×
14Tyler PerryMovies & TV7.88×
15Digital cameraTechnology & Electronics6.80×
16Minnesota WildSports5.78×
17VideographyInternet & Social Media4.65×
18Digital photographyBusiness & Career3.40×
19Planet FitnessSports2.47×
20SupermanMovies & TV2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arri Alexa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arri Alexa audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.29×
TravellingTHRILL1.94×
SustainabilityBALANCE1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arri Alexa audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.71×
Family OrientationCONSERVATISM0.80×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Arri Alexa's target market in United States?

Arri Alexa's target market in United States covers an estimated 287,993 people, concentrated in California and New York.

02

What is the gender split and age of Arri Alexa customers?

48.7% of the Arri Alexa audience are female, 51.3% are male, with an average age of 34.3 years.

03

Which brands do Arri Alexa fans like most?

Arri Alexa fans show strongest brand affinity for Reba McEntire (30.26×), Single-lens reflex camera (31.96×), and Costa del Sol (75.9×) over the country average.

04

Where do Arri Alexa fans live in United States?

Arri Alexa fans in United States are most concentrated in California (reach ~60K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Arri Alexa fans also like?

Beyond Arri Alexa itself, the audience over-indexes on Single-lens reflex camera (31.96×), Costa del Sol (75.9×), Scarface (1983 film) (15.04×), and Zoom lens (32.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Arri Alexa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arri Alexa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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