Roots rock Audience in United States

Roots rock logo

Roots rock has an estimated audience of 12,705,131 people in United States. 56.4% are female, 43.6% are male, average age 46.8. Top regions: California, New York, Michigan. Top brand affinities: Israel, Goop, Wok, Governor of Michigan, headspace.

The average Roots rock fan in United States is 46.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Michigan. Top brand affinities include Israel, Goop, Wok, with strongest over-indexing on Israel (8.83× the country average). Demographically, the Roots rock audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Roots rock fans

Demographic split for Roots rock audience in United States
MetricValue
Female56.4%
Male43.6%
Average age46.8
Estimated audience size12,705,131

Audience persona

The typical Roots rock fan in United States is more female, around 46.8 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Roots rock in United States
RegionReachAffinity
California505,8210.36×
New York422,2910.59×
Michigan368,2171.11×
Idaho319,3695.01×
Texas311,6750.29×
New Jersey273,3420.85×
Indiana226,3330.98×
Colorado220,6941.1×
Florida217,5130.25×
Ohio215,7660.55×
Illinois208,6030.49×
Pennsylvania193,1420.45×
Massachusetts178,1330.71×
Virginia162,9840.53×
North Carolina160,9360.42×
Washington142,2720.56×
Georgia116,6540.3×
Tennessee110,1040.43×
Mississippi104,7321×
Wisconsin103,7720.54×
Kentucky97,0120.61×
Oregon96,7420.66×
Missouri96,7040.47×
Maryland95,0630.44×
Louisiana93,1200.57×
Arkansas93,0420.89×
Connecticut92,8720.73×
Oklahoma90,9910.64×
Alabama86,6800.49×
West Virginia86,4611.46×
Hawaii82,6271.51×
South Carolina81,9870.43×
Kansas79,8610.8×
Arizona76,4220.29×
Iowa75,8160.72×
Montana75,2152.13×
South Dakota74,2402.53×
North Dakota72,2852.77×
New Hampshire71,2401.42×
Minnesota70,9010.39×
Nebraska69,7601.09×
New Mexico69,3961.09×
Nevada69,1710.56×
Rhode Island68,7911.7×
Maine68,7501.51×
Utah67,8800.6×
Vermont67,6603.03×
Delaware61,6051.76×
Washington, District of Columbia44,4811.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roots rock audience
BrandAffinityCategory
Israel8.83×Travel & Leisure
Goop12.14×Internet & Social Media
Wok10.8×Food & Beverages
Governor of Michigan11.6×Politics & Society
headspace13.76×Health
Google Home8.75×Technology & Electronics
Grace Slick11.06×Music & Radio
Grinch4.8×Movies & TV
Cherish (group)12.88×Music & Radio
Vocal harmony5.27×Music & Radio
Whataburger2.02×Food & Beverages
Hibachi8.87×Food & Beverages
Pillow2.25×Home & Garden
El Paso County, Colorado13.18×Travel & Leisure
TV Fanatic10.31×Movies & TV
Jeep Wagoneer5.45×Cars & Mobility
Kikar HaShabbat15.17×News
Urban Outfitters1.61×Shopping
Gift registry11.08×Kids & Family
No Escape (1994 film)9.52×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roots rock audience
TraitClusterScore
PatriotismCONSERVATISM1.73
TraditionCONSERVATISM1.55
ExtroversionTHRILL1.49
Community OrientationOPEN1.45
IndividualismJOY1.31
Family OrientationCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Roots rock
CountryShare
United States72.4%
Canada6.2%
United Kingdom4.1%

See Roots rock audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Roots rock have in United States?

Roots rock has an estimated audience of 12,705,131 people in United States, concentrated in California and New York.

What is the gender split and age of Roots rock fans?

56.4% of Roots rock fans are female, 43.6% are male, with an average age of 46.8 years.

Which brands do Roots rock fans like most?

Roots rock fans show strongest brand affinity for Israel (8.83×), Goop (12.14×), and Wok (10.8×) over the country average.

Where do Roots rock fans live in United States?

Roots rock fans in United States are most concentrated in California (reach 505,821), New York (reach 422,291), and Michigan (reach 368,217). These three regions account for the largest share of the active audience.

What other brands do Roots rock fans also like?

Beyond Roots rock itself, the audience over-indexes on Goop (12.14×), Wok (10.8×), Governor of Michigan (11.6×), and headspace (13.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roots rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.