Rascasse Audience Intelligence

Roots rock Audience in United States

A data profile of the people who buy, follow and care about Roots rock in United States — modelled from more than twelve digital signal sources. Roots rock has an estimated audience of 12,705,131 people in United States.

#77among Musical genre in United States#1871among Topic in United States#191in Music & Radio

The average Roots rock fan in United States is 46.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rockabilly, Dwight Yoakam, Nostalgia, with strongest over-indexing on Rockabilly (19.8× the country average).

Demographically, the Roots rock audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roots rock fan in United States is more female, around 46.8 years old, with strong Patriotism tendencies and a notable affinity for Rockabilly.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roots rock profile in United States.

Audience size
12.7M
in United States
Gender
56.4%♀
43.6% male
Age
46.8
average years
Country rank
#2810
Topic in United States
Fig. 01

Search interest · 12-month trend

+49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roots rock fans

56.4% are female, 43.6% are male, average age 46.8.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Roots rock audience in United States
MetricValue
Female56.4%
Male43.6%
Average age46.8
Estimated audience size12,705,131
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Roots rock audience in United States
Age bracketShare%
16-199%
20-2911%
30-3915%
40-4924%
50+42%
Fig. 04

Worldwide distribution

72.4%

of the worldwide Roots rock audience comes from United States.

Worldwide audience distribution share by country for Roots rock
CountryShare
United States72.4%
Canada6.2%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roots rock audience in United States is strongest.

Fig. 05

Top regions by affinity

Roots rock fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~200K2.77×
02Maine~100K2.61×
03Vermont~30K1.38×
04Colorado~300K1.30×
05North Dakota~30K1.22×
06Montana~40K1.18×
07South Dakota~30K1.17×
08Rhode Island~40K1.11×
09Alaska~30K1.10×
10Hawaii~60K1.09×
11Delaware~40K1.09×
12West Virginia~60K1.08×
13New Hampshire~50K1.07×
14Washington, District of Columbia~40K1.02×
15New Mexico~60K1.01×
16Nebraska~60K1.00×
17Michigan~300K0.99×
18Mississippi~100K0.98×
19Arkansas~100K0.96×
20Kansas~90K0.95×
21Iowa~100K0.94×
22Oregon~100K0.93×
23Indiana~200K0.92×
24Oklahoma~100K0.92×
25Connecticut~100K0.92×
26Louisiana~100K0.91×
27Kentucky~100K0.91×
28Nevada~100K0.91×
29Utah~100K0.91×
30Alabama~200K0.89×
31Massachusetts~200K0.88×
32South Carolina~200K0.88×
33Missouri~200K0.87×
34Wisconsin~200K0.87×
35Minnesota~200K0.87×
36New Jersey~300K0.85×
37Tennessee~200K0.85×
38Maryland~200K0.85×
39Arizona~200K0.84×
40Washington~200K0.82×
41Virginia~300K0.81×
42Ohio~300K0.80×
43Georgia~300K0.79×
44North Carolina~300K0.79×
45Pennsylvania~300K0.77×
46Illinois~300K0.76×
47New York~500K0.71×
48Florida~600K0.68×
49Texas~700K0.62×
50California~800K0.58×
Fig. 06

Affinity by region

Affinity by region — Roots rock, United States
0.58×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roots rock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roots rock audience
#·InterestCategoryAffinity×
01RockabillyFashion & Accessoires19.80×
02Dwight YoakamMusic & Radio10.71×
03Cats (musical)Music & Radio5.00×
04Sam ElliottMovies & TV4.35×
05Britney SpearsMusic & Radio2.92×
06NostalgiaHome & Garden2.71×
07Microwave ovenHome & Garden2.67×
08Real propertyHome & Garden2.60×
09Rail transportTravel & Leisure2.57×
10Hardware storeHome & Garden2.41×
11Fox News ChannelMovies & TV2.22×
12TraditionPolitics & Society2.15×
13PharmacyBusiness & Career2.15×
14GeneticsKids & Family2.12×
15MSNNews1.96×
16Nonprofit organizationPolitics & Society1.84×
17LivestockPets & Animals1.68×
18Pizza HutFood & Beverages1.65×
19Blues musicMusic & Radio1.58×
20NatureHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roots rock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roots rock audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.54×
TraditionCONSERVATISM1.89×
Community OrientationOPEN1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roots rock audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.55×
Design AffinityPREMIUM0.65×
Early Adopter MentalityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roots rock have in United States?

Roots rock has an estimated audience of 12,705,131 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Roots rock fans?

56.4% of Roots rock fans are female, 43.6% are male, with an average age of 46.8 years.

03

Which brands do Roots rock fans like most?

Roots rock fans show strongest brand affinity for Rockabilly (19.8×), Dwight Yoakam (10.71×), and Nostalgia (2.71×) over the country average.

04

Where do Roots rock fans live in United States?

Roots rock fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Roots rock fans also like?

Beyond Roots rock itself, the audience over-indexes on Dwight Yoakam (10.71×), Nostalgia (2.71×), Britney Spears (2.92×), and MSN (1.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Roots rock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roots rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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