Whirlpool Corporation Audience in United States

Whirlpool Corporation logo

Whirlpool Corporation has an estimated audience of 2,961,742 people in United States. 61.0% are female, 39.0% are male, average age 46.0. Top regions: California, Texas, Florida.

The average Whirlpool Corporation fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.

Category: Home & Garden · Type: Brand

Demographics of Whirlpool Corporation fans

Demographic split for Whirlpool Corporation audience in United States
MetricValue
Female61.0%
Male39.0%
Average age46.0
Estimated audience size2,961,742

Top regions in United States

Top regions ranked by reach for Whirlpool Corporation in United States
RegionReachAffinity
California316,6580.97×
Texas310,3341.22×
Florida233,2071.16×
Ohio143,4901.57×
New York137,3500.83×
Michigan114,8791.48×
Illinois107,8301.09×
Georgia107,3681.18×
North Carolina104,8161.18×
Pennsylvania93,7020.94×
Tennessee75,9901.28×
Virginia73,5971.02×
Indiana71,0501.31×
New Jersey68,4700.91×
Arizona55,9860.93×
Washington53,6450.9×
Oklahoma51,0481.55×
South Carolina50,0631.12×
Missouri49,7541.04×
Maryland48,7800.96×
Massachusetts47,9740.82×
Colorado45,8370.98×
Wisconsin44,7291.0×
Alabama44,1821.07×
Kentucky41,8151.13×
Minnesota40,5230.95×
Louisiana39,3411.03×
Iowa36,6991.5×
Oregon27,2150.8×
Nevada26,2650.92×
Mississippi25,2581.04×
Connecticut24,6620.83×
Arkansas24,3491.0×
Utah23,6850.89×
Kansas21,7190.93×
Idaho13,9840.94×
Nebraska13,8890.94×
West Virginia13,2500.96×
New Mexico12,9140.87×
Hawaii12,3150.97×
New Hampshire9,1020.78×
Maine8,2430.78×
Washington, District of Columbia7,6380.86×
Delaware6,7850.83×
Montana6,4840.79×
Rhode Island6,3770.68×
South Dakota6,0190.88×
North Dakota5,5510.91×
Alaska4,4710.71×
Wyoming3,9590.9×

Worldwide distribution

Worldwide audience distribution share by country for Whirlpool Corporation
CountryShare
United States27.7%
Germany11.0%
India9.4%

See Whirlpool Corporation audiences in other countries

More Home & Garden audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Whirlpool Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.