Rascasse Audience Intelligence

Flex (magazine) Audience in Germany

A data profile of the people who buy, follow and care about Flex (magazine) in Germany — modelled from more than twelve digital signal sources. Flex (magazine) has an estimated audience of 478,098 people in Germany.

#415among Website / Newspaper / Magazine in Germany#966in Sports

The average Flex (magazine) fan in Germany is 40.0 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Crunch Fitness, Arnold Schwarzenegger, High-intensity interval training, with strongest over-indexing on Crunch Fitness (114.23× the country average).

Demographically, the Flex (magazine) audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Flex (magazine) fan in Germany is more male, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Crunch Fitness.

Category: Sports · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flex (magazine) profile in Germany.

Audience size
478K
in Germany
Gender
32.6%♀
67.4% male
Age
40.0
average years
Country rank
#12190
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Flex (magazine)

32.6% are female, 67.4% are male, average age 40.0.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Flex (magazine) audience in Germany
MetricValue
Female32.6%
Male67.4%
Average age40.0
Estimated audience size478,098
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Flex (magazine) audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3922%
40-4921%
50+22%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Flex (magazine) audience comes from Germany.

Worldwide audience distribution share by country for Flex (magazine)
CountryShare
United States17.8%
Brazil11.9%
Pakistan10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flex (magazine) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Flex (magazine) fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K2.71×
02Baden-Württemberg~70K1.08×
03Hessen~40K1.05×
04Nordrhein-Westfalen~100K0.99×
05Hamburg~10K0.99×
06Niedersachsen~50K0.98×
07Bremen~4K0.98×
08Saarland~6K0.97×
09Rheinland-Pfalz~20K0.93×
10Berlin~20K0.87×
11Schleswig-Holstein~10K0.84×
12Sachsen~20K0.82×
13Thüringen~10K0.81×
14Brandenburg~10K0.78×
15Sachsen-Anhalt~9K0.75×
16Mecklenburg-Vorpommern~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Flex (magazine), Germany
0.71×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flex (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flex (magazine) audience
#·InterestCategoryAffinity×
01Crunch FitnessSports114.23×
02Arnold SchwarzeneggerMovies & TV18.82×
03Volkswagen ID.3Cars & Mobility17.94×
04Laura PausiniMusic & Radio17.53×
05High-intensity interval trainingSports15.04×
06Mr. OlympiaSports12.83×
07Bruce LeeMovies & TV9.71×
08Easy listeningMusic & Radio6.90×
093. LigaSports6.67×
10Rot-Weiss EssenSports6.67×
11Female bodybuildingSports5.95×
12Jason StathamMovies & TV5.20×
13Sylvester StalloneMovies & TV5.00×
14Fitness and figure competitionSports4.55×
15Frauen-BundesligaSports4.48×
16VfL BochumSports4.39×
17RB LeipzigSports3.46×
18Michael JacksonMusic & Radio3.01×
19Borussia MönchengladbachSports2.57×
20Physical fitnessSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flex (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flex (magazine) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.09×
Career OrientationPOWER1.91×
ExtroversionTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flex (magazine) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Family OrientationCONSERVATISM0.74×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flex (magazine) have in Germany?

Flex (magazine) has an estimated audience of 478,098 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Flex (magazine) fans?

32.6% of Flex (magazine) fans are female, 67.4% are male, with an average age of 40.0 years.

03

Which brands do Flex (magazine) fans like most?

Flex (magazine) fans show strongest brand affinity for Crunch Fitness (114.23×), Arnold Schwarzenegger (18.82×), and High-intensity interval training (15.04×) over the country average.

04

Where do Flex (magazine) fans live in Germany?

Flex (magazine) fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Flex (magazine) fans also like?

Beyond Flex (magazine) itself, the audience over-indexes on Arnold Schwarzenegger (18.82×), High-intensity interval training (15.04×), 3. Liga (6.67×), and Volkswagen ID.3 (17.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Flex (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Flex (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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