Flex (magazine) Audience in Germany
Flex (magazine) has an estimated audience of 271,345 people in Germany. 32.6% are female, 67.4% are male, average age 40.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Crunch Fitness, Arnold Schwarzenegger, Pixi, Borussia Dortmund, RB Leipzig.
The average Flex (magazine) fan in Germany is 40.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Crunch Fitness, Arnold Schwarzenegger, Pixi, with strongest over-indexing on Crunch Fitness (71.19× the country average). Demographically, the Flex (magazine) audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Bodybuilding
Demographics of Flex (magazine) fans
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 40.0 |
| Estimated audience size | 271,345 |
Audience persona
The typical Flex (magazine) fan in Germany is more male, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Crunch Fitness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 212,917 | 2.79× |
| Nordrhein-Westfalen | 102,774 | 0.99× |
| Baden-Württemberg | 70,409 | 1.09× |
| Niedersachsen | 44,427 | 0.96× |
| Hessen | 38,835 | 1.07× |
| Rheinland-Pfalz | 22,229 | 0.93× |
| Sachsen | 19,342 | 0.83× |
| Berlin | 18,887 | 0.89× |
| Schleswig-Holstein | 12,692 | 0.74× |
| Brandenburg | 10,994 | 0.75× |
| Hamburg | 10,286 | 0.96× |
| Thüringen | 9,318 | 0.77× |
| Sachsen-Anhalt | 8,723 | 0.71× |
| Mecklenburg-Vorpommern | 6,047 | 0.67× |
| Saarland | 5,524 | 0.95× |
| Bremen | 3,684 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crunch Fitness | 71.19× | Sports |
| Arnold Schwarzenegger | 13.78× | Movies & TV |
| Pixi | 27.67× | Beauty & Wellness |
| Borussia Dortmund | 2.88× | Sports |
| RB Leipzig | 5.51× | Sports |
| VfB Stuttgart | 3.65× | Sports |
| Mr. Olympia | 16.61× | Sports |
| JACK & JONES | 18.82× | Fashion & Accessoires |
| Female bodybuilding | 5.97× | Sports |
| RTL Television | 3.84× | Movies & TV |
| Ewan McGregor | 10.79× | Movies & TV |
| Hertha BSC | 4.34× | Sports |
| Eintracht Frankfurt | 2.73× | Sports |
| SC Freiburg | 4.93× | Sports |
| Fitness and figure competition | 4.55× | Sports |
| VfL Bochum | 5.1× | Sports |
| Pets | 1.85× | Pets & Animals |
| FC Bayern Munich | 1.89× | Sports |
| British hip hop | 5.74× | Music & Radio |
| Livemusic | 3.13× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.83 |
| Career Orientation | POWER | 1.65 |
| Sports Activity | POWER | 1.48 |
| Early Adopter Mentality | POWER | 1.34 |
| Extroversion | THRILL | 1.28 |
| Sustainability | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| Brazil | 12.3% |
| Pakistan | 11.9% |
See Flex (magazine) audiences in other countries
More Bodybuilding audiences in Germany
- Markus Rühl (2,056,446)
- Eddie Hall (349,596)
- Sam Sulek (173,169)
- Martyn Ford (160,239)
- Kai Greene (155,458)
Frequently asked questions
How many fans does Flex (magazine) have in Germany?
Flex (magazine) has an estimated audience of 271,345 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Flex (magazine) fans?
32.6% of Flex (magazine) fans are female, 67.4% are male, with an average age of 40.0 years.
Which brands do Flex (magazine) fans like most?
Flex (magazine) fans show strongest brand affinity for Crunch Fitness (71.19×), Arnold Schwarzenegger (13.78×), and Pixi (27.67×) over the country average.
Where do Flex (magazine) fans live in Germany?
Flex (magazine) fans in Germany are most concentrated in Bayern (reach 212,917), Nordrhein-Westfalen (reach 102,774), and Baden-Württemberg (reach 70,409). These three regions account for the largest share of the active audience.
What other brands do Flex (magazine) fans also like?
Beyond Flex (magazine) itself, the audience over-indexes on Arnold Schwarzenegger (13.78×), Pixi (27.67×), Borussia Dortmund (2.88×), and RB Leipzig (5.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flex (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.