Rascasse Audience Intelligence

Glade (brand) Target Market in United States

A data profile of the people who buy, follow and care about Glade (brand) in United States — modelled from more than twelve digital signal sources. Glade (brand) has an estimated audience of 818,509 people in United States.

#10among Detergent in United States#2785among Brand in United States#1225in Home & Garden

The average Glade (brand) fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Siemens, Lakeland, Bravely Default, with strongest over-indexing on Siemens (380.61× the country average).

Demographically, the Glade (brand) audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Glade (brand) fan in United States is more female, around 36.8 years old, with strong Community Orientation tendencies and a notable affinity for Siemens.

Category: Home & Garden · Type: Brand · Subtype: Detergent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Glade (brand) profile in United States.

Audience size
819K
in United States
Gender
67.2%♀
32.8% male
Age
36.8
average years
Country rank
#27060
Brand in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Glade (brand)

67.2% are female, 32.8% are male, average age 36.8.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Glade (brand) audience in United States
MetricValue
Female67.2%
Male32.8%
Average age36.8
Estimated audience size818,509
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Glade (brand) audience in United States
Age bracketShare%
16-1922%
20-2924%
30-3922%
40-4920%
50+13%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Glade (brand) audience comes from United States.

Worldwide audience distribution share by country for Glade (brand)
CountryShare
Argentina19.8%
Colombia17.7%
Chile14.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glade (brand) audience in United States is strongest.

Fig. 05

Top regions by affinity

Glade (brand) customers by region in United States
#RegionReachAffinity×
01Utah~20K4.46×
02West Virginia~4K1.27×
03Vermont~1K1.27×
04Florida~50K1.26×
05Colorado~10K1.17×
06Washington~10K1.08×
07Missouri~10K1.08×
08New Hampshire~3K1.08×
09Mississippi~5K1.07×
10Massachusetts~10K1.01×
11Arkansas~5K1.00×
12Alaska~1K1.00×
13Maryland~10K0.99×
14Kansas~5K0.99×
15Oregon~7K0.98×
16Idaho~3K0.98×
17Maine~2K0.98×
18Texas~50K0.97×
19Connecticut~6K0.97×
20Montana~2K0.97×
21Virginia~10K0.94×
22Tennessee~10K0.94×
23Wisconsin~8K0.94×
24Louisiana~7K0.93×
25Oklahoma~6K0.92×
26New York~30K0.90×
27New Jersey~10K0.90×
28Pennsylvania~20K0.89×
29Georgia~20K0.89×
30North Carolina~20K0.89×
31Kentucky~7K0.89×
32Rhode Island~2K0.89×
33Washington, District of Columbia~2K0.89×
34California~60K0.88×
35Indiana~10K0.88×
36Minnesota~7K0.87×
37Alabama~7K0.87×
38North Dakota~1K0.87×
39South Carolina~8K0.86×
40New Mexico~3K0.86×
41Nebraska~3K0.86×
42Delaware~1K0.86×
43South Dakota~1K0.86×
44Michigan~10K0.85×
45Iowa~4K0.85×
46Illinois~20K0.84×
47Ohio~20K0.83×
48Hawaii~2K0.83×
49Arizona~10K0.82×
50Nevada~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Glade (brand), United States
0.81×1.00×4.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Glade (brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Glade (brand) audience
#·InterestCategoryAffinity×
01SiemensHome & Garden380.61×
02Bravely DefaultGames265.68×
03LakelandHome & Garden206.12×
04The Home Depot CareersBusiness & Career148.33×
05SEW-EurodriveBusiness & Career127.68×
06LiebherrHome & Garden127.43×
07Siemens EnergyBusiness & Career95.99×
08Audrina PatridgeMovies & TV86.05×
09Pu-erh teaFood & Beverages82.17×
10FAO SchwarzShopping78.48×
11HEMAShopping70.64×
12Stacy KeiblerMovies & TV69.50×
13Reverse osmosisHome & Garden51.86×
14Carmen ElectraMovies & TV43.62×
15Blue bookCars & Mobility20.00×
16Research and developmentBusiness & Career16.53×
17Home AloneMovies & TV14.34×
18EarHealth9.25×
19Fresh waterFood & Beverages7.89×
20Staples (Canada)Business & Career6.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Glade (brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Glade (brand) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.00×
Healthy LifestyleBALANCE1.56×
MindfulnessBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Glade (brand) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.90×
PatriotismCONSERVATISM0.96×
Need for SecurityCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Glade (brand)'s target market in United States?

Glade (brand)'s target market in United States covers an estimated 818,509 people, concentrated in California and Florida.

02

What is the gender split and age of Glade (brand) customers?

67.2% of the Glade (brand) audience are female, 32.8% are male, with an average age of 36.8 years.

03

Which brands do Glade (brand) fans like most?

Glade (brand) fans show strongest brand affinity for Siemens (380.61×), Lakeland (206.12×), and Bravely Default (265.68×) over the country average.

04

Where do Glade (brand) fans live in United States?

Glade (brand) fans in United States are most concentrated in California (reach ~60K), Florida (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Glade (brand) fans also like?

Beyond Glade (brand) itself, the audience over-indexes on Lakeland (206.12×), Bravely Default (265.68×), FAO Schwarz (78.48×), and The Home Depot Careers (148.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Detergent audiences in United States

See Glade (brand) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Glade (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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