Glade (brand) Audience in United States

Glade (brand) logo

Glade (brand) has an estimated audience of 597,599 people in United States. 67.2% are female, 32.8% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Siemens, Lakeland, Bravely Default, FAO Schwarz, The Home Depot Careers.

The average Glade (brand) fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Siemens, Lakeland, Bravely Default, with strongest over-indexing on Siemens (380.61× the country average). Demographically, the Glade (brand) audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Detergent

Demographics of Glade (brand) fans

Demographic split for Glade (brand) audience in United States
MetricValue
Female67.2%
Male32.8%
Average age36.8
Estimated audience size597,599

Audience persona

The typical Glade (brand) fan in United States is more female, around 36.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Siemens.

Top regions in United States

Top regions ranked by reach for Glade (brand) in United States
RegionReachAffinity
California60,7520.92×
Texas53,0021.03×
Florida52,3821.29×
New York32,4250.97×
Utah23,3714.37×
Pennsylvania18,4920.92×
Illinois17,9160.9×
Georgia17,6220.96×
North Carolina16,6200.92×
Ohio15,1790.82×
New Jersey14,5100.95×
Virginia14,3090.98×
Michigan13,2640.85×
Washington13,0201.09×
Massachusetts12,5251.06×
Colorado12,1621.29×
Tennessee11,6870.97×
Missouri10,6131.1×
Maryland10,5651.03×
Arizona10,2050.84×
Indiana10,0540.92×
Wisconsin8,5830.95×
Louisiana7,6791×
South Carolina7,6500.85×
Minnesota7,4160.87×
Alabama7,2730.87×
Oregon7,0141.02×
Kentucky6,6500.89×
Connecticut6,1971.03×
Oklahoma6,0770.92×
Arkansas4,8460.98×
Mississippi4,6210.94×
Nevada4,5360.78×
Iowa4,0580.82×
Kansas4,0440.86×
West Virginia3,3771.21×
Idaho2,8300.94×
New Hampshire2,5251.07×
New Mexico2,4090.8×
Nebraska2,1190.71×
Maine2,0060.94×
Hawaii1,8020.7×
Washington, District of Columbia1,6520.92×
Rhode Island1,5590.82×
Montana1,4150.85×
Vermont1,4031.34×
Alaska1,1650.91×
Delaware1,1590.7×
South Dakota9490.69×
North Dakota8020.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glade (brand) audience
BrandAffinityCategory
Siemens380.61×Home & Garden
Lakeland206.12×Home & Garden
Bravely Default265.68×Games
FAO Schwarz78.48×Shopping
The Home Depot Careers148.33×Business & Career
Stacy Keibler69.5×Movies & TV
Carmen Electra43.62×Movies & TV
Pu-erh tea82.17×Food & Beverages
Liebherr127.43×Home & Garden
Audrina Patridge86.05×Movies & TV
Siemens Energy95.99×Business & Career
Reverse osmosis51.86×Home & Garden
HEMA70.64×Shopping
Staples (Canada)6.3×Business & Career
Research and development16.53×Business & Career
Home Alone14.34×Movies & TV
Ear9.25×Health
SEW-Eurodrive127.68×Business & Career
Blue book20×Cars & Mobility
Fresh water7.89×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glade (brand) audience
TraitClusterScore
Healthy LifestyleBALANCE3.45
ExtroversionTHRILL1.32
Price SensitivityPREMIUM1.24
Family OrientationCONSERVATISM1.21
Convenience OrientationPREMIUM1.19
MindfulnessBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Glade (brand)
CountryShare
Colombia19.1%
Chile17.5%
Peru11.1%

See Glade (brand) audiences in other countries

More Detergent audiences in United States

Frequently asked questions

How many fans does Glade (brand) have in United States?

Glade (brand) has an estimated audience of 597,599 people in United States, concentrated in California and Texas.

What is the gender split and age of Glade (brand) fans?

67.2% of Glade (brand) fans are female, 32.8% are male, with an average age of 36.8 years.

Which brands do Glade (brand) fans like most?

Glade (brand) fans show strongest brand affinity for Siemens (380.61×), Lakeland (206.12×), and Bravely Default (265.68×) over the country average.

Where do Glade (brand) fans live in United States?

Glade (brand) fans in United States are most concentrated in California (reach 60,752), Texas (reach 53,002), and Florida (reach 52,382). These three regions account for the largest share of the active audience.

What other brands do Glade (brand) fans also like?

Beyond Glade (brand) itself, the audience over-indexes on Lakeland (206.12×), Bravely Default (265.68×), FAO Schwarz (78.48×), and The Home Depot Careers (148.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glade (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.