Procter & Gamble Audience in United States

Procter & Gamble logo

Procter & Gamble has an estimated audience of 4,149,632 people in United States. 72.2% are female, 27.8% are male, average age 41.0. Top regions: California, Ohio, Texas. Top brand affinities: Solution, Pinterest, Laundry detergent, CNN, U.S. state.

The average Procter & Gamble fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Ohio, Texas. Top brand affinities include Solution, Pinterest, Laundry detergent, with strongest over-indexing on Solution (4.84× the country average). Demographically, the Procter & Gamble audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Detergent

Demographics of Procter & Gamble fans

Demographic split for Procter & Gamble audience in United States
MetricValue
Female72.2%
Male27.8%
Average age41.0
Estimated audience size4,149,632

Audience persona

The typical Procter & Gamble fan in United States is more female, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Solution.

Top regions in United States

Top regions ranked by reach for Procter & Gamble in United States
RegionReachAffinity
California485,9981.07×
Ohio363,1522.84×
Texas331,2080.93×
New York261,8221.13×
Florida240,8380.86×
North Carolina183,2191.47×
Illinois180,5701.31×
Pennsylvania179,3421.28×
Georgia170,4711.33×
Missouri127,6671.91×
New Jersey111,6311.06×
Massachusetts110,4951.35×
Virginia105,4371.04×
Michigan95,6880.88×
Indiana86,8651.15×
Wisconsin84,4901.35×
Kentucky80,8881.55×
Tennessee75,1650.9×
Louisiana71,4961.34×
Arizona69,3570.82×
Maryland68,3060.96×
Washington53,1620.64×
Iowa52,9431.55×
Alabama51,4950.89×
South Carolina51,2710.82×
Minnesota43,6560.73×
West Virginia42,3542.19×
Utah41,0341.1×
Colorado40,0890.61×
Connecticut37,7500.91×
Arkansas36,5271.07×
Oklahoma32,2130.7×
Kansas27,8560.85×
Oregon27,0930.57×
Mississippi23,5050.69×
Nevada23,1180.58×
Delaware17,6571.54×
Maine16,0511.08×
Washington, District of Columbia15,7011.26×
New Hampshire13,0190.8×
Nebraska12,7970.61×
Idaho12,5100.6×
Rhode Island11,3280.86×
Hawaii10,0690.56×
New Mexico9,7880.47×
Montana5,3050.46×
South Dakota4,8230.5×
Vermont4,1840.57×
North Dakota4,1440.49×
Alaska3,2370.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Procter & Gamble audience
BrandAffinityCategory
Solution4.84×Business & Career
Pinterest1.77×Internet & Social Media
Laundry detergent5.11×Home & Garden
CNN1.7×Movies & TV
U.S. state1.53×Travel & Leisure
Gift1.59×Shopping
Religion1.69×Business & Career
Walmart1.56×Shopping
God1.87×Politics & Society
Woman1.53×Kids & Family
Hobby Lobby1.85×Home & Garden
Animal1.55×Pets & Animals
Sales promotion1.59×Shopping
Jesus1.97×Politics & Society
Humour1.52×Literature
Motherhood1.51×Kids & Family
Do it yourself (DIY)1.54×Home & Garden
Dollar General1.78×Shopping
Hair products1.55×Beauty & Wellness
Macy's1.8×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Procter & Gamble audience
TraitClusterScore
Family OrientationCONSERVATISM1.7
IndulgenceJOY1.69
ExtroversionTHRILL1.46
Convenience OrientationPREMIUM1.46
Price SensitivityPREMIUM1.39
Pet OwnershipJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Procter & Gamble
CountryShare
United States19.7%
United Kingdom6.4%
Mexico6.2%

See Procter & Gamble audiences in other countries

More Detergent audiences in United States

Frequently asked questions

How many fans does Procter & Gamble have in United States?

Procter & Gamble has an estimated audience of 4,149,632 people in United States, concentrated in California and Ohio.

What is the gender split and age of Procter & Gamble fans?

72.2% of Procter & Gamble fans are female, 27.8% are male, with an average age of 41.0 years.

Which brands do Procter & Gamble fans like most?

Procter & Gamble fans show strongest brand affinity for Solution (4.84×), Pinterest (1.77×), and Laundry detergent (5.11×) over the country average.

Where do Procter & Gamble fans live in United States?

Procter & Gamble fans in United States are most concentrated in California (reach 485,998), Ohio (reach 363,152), and Texas (reach 331,208). These three regions account for the largest share of the active audience.

What other brands do Procter & Gamble fans also like?

Beyond Procter & Gamble itself, the audience over-indexes on Pinterest (1.77×), Laundry detergent (5.11×), CNN (1.7×), and U.S. state (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Procter & Gamble. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.