Top 17 Detergents in United States
This curated ranking covers the 17 largest detergents in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Procter & Gamble, Unilever and Tide (brand) lead the list with a combined estimated audience of 10,867,971 people. Across all 17 entries the average audience size is 1,295,526, and the largest, Procter & Gamble, reaches around 4,134,675 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each detergent, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Procter & Gamble |
4,134,675 | 19.4% | Detergent | Home & Garden |
| 2 |  Unilever |
3,655,142 | 19.9% | Detergent | Home & Garden |
| 3 |  Tide (brand) |
3,078,154 | 29.5% | Detergent | Home & Garden |
| 4 |  Surf (detergent) |
2,766,757 | 24.6% | Detergent | Home & Garden |
| 5 |  WD-40 |
1,750,383 | 19.1% | Detergent | Home & Garden |
| 6 |  Scrub Daddy |
1,193,404 | 32.0% | Detergent | Home & Garden |
| 7 |  Conair Corporation |
1,022,426 | 50.8% | Detergent | Home & Garden |
| 8 |  Ariel (detergent) |
1,009,397 | 18.2% | Detergent | Home & Garden |
| 9 |  Persil |
942,581 | 19.5% | Detergent | Home & Garden |
| 10 |  Glade (brand) |
832,510 | 3.5% | Detergent | Home & Garden |
| 11 |  Downy |
637,663 | 18.6% | Detergent | Home & Garden |
| 12 |  Henkel |
595,701 | 12.3% | Detergent | Home & Garden |
| 13 |  The Pink Stuff |
340,742 | 20.7% | Detergent | Home & Garden |
| 14 |  Endust |
31,590 | 7.3% | Detergent | Home & Garden |
| 15 |  Vileda |
29,788 | 1.1% | Detergent | Home & Garden |
| 16 |  American Craftsman |
1,831 | 35.5% | Detergent | Home & Garden |
| 17 |  Formil |
1,199 | 1.1% | Detergent | Home & Garden |
Frequently asked questions
How is this Top 17 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each detergent by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest detergent in United States?
Procter & Gamble currently leads with an estimated audience of 4,134,675 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.