The Pink Stuff Audience in United States

The Pink Stuff logo

The Pink Stuff has an estimated audience of 310,588 people in United States. 58.2% are female, 41.8% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Fairy godmother, Vocal harmony, Governor of Michigan, Goop.

The average The Pink Stuff fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Fairy godmother, Vocal harmony, with strongest over-indexing on Historic site (7.65× the country average). Demographically, the The Pink Stuff audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Detergent

Demographics of The Pink Stuff fans

Demographic split for The Pink Stuff audience in United States
MetricValue
Female58.2%
Male41.8%
Average age39.4
Estimated audience size310,588

Audience persona

The typical The Pink Stuff fan in United States is more female, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for The Pink Stuff in United States
RegionReachAffinity
California38,5571.13×
Texas33,4081.25×
Florida24,3161.16×
New York19,9371.15×
Illinois11,8151.14×
Pennsylvania11,4411.09×
Georgia10,5471.1×
North Carolina10,4501.12×
Ohio10,0421.05×
Michigan9,8151.21×
New Jersey9,2521.17×
Virginia7,4240.98×
Arizona6,7901.07×
Tennessee6,7601.08×
Massachusetts6,1501.01×
Indiana6,1191.08×
Washington5,6080.9×
Maryland5,5591.04×
South Carolina5,1531.1×
Missouri5,0031×
Louisiana4,9491.24×
Alabama4,9211.13×
Wisconsin4,7671.02×
Minnesota4,5981.03×
Colorado4,4610.91×
Kentucky4,0591.04×
Connecticut3,5361.14×
Oregon3,2590.92×
Oklahoma3,0470.88×
Nevada2,7890.93×
Utah2,5470.92×
Arkansas2,5410.99×
Mississippi2,5330.99×
Kansas2,4901.02×
Iowa2,4080.94×
Nebraska1,6471.06×
Idaho1,4780.95×
West Virginia1,4441×
New Mexico1,4390.92×
Hawaii1,4061.05×
New Hampshire1,1720.96×
Rhode Island1,0071.02×
Maine9840.88×
Delaware8110.95×
Washington, District of Columbia6950.74×
Montana6810.79×
South Dakota5860.82×
North Dakota5290.83×
Alaska5180.78×
Vermont3790.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Pink Stuff audience
BrandAffinityCategory
Historic site7.65×Arts & Culture
Fairy godmother9.89×Literature
Vocal harmony5.95×Music & Radio
Governor of Michigan8.63×Politics & Society
Goop6.23×Internet & Social Media
Nuts (film)5.73×Movies & TV
Mathcore7.58×Music & Radio
Hipster8.77×Politics & Society
Product design1.73×Business & Career
Mothercare2.72×Kids & Family
Grinch3.32×Movies & TV
Nebraska Cornhuskers football2.77×Sports
Jesse Plemons2.59×Movies & TV
Natural rubber1.54×Cars & Mobility
Hibachi5.78×Food & Beverages
headspace6.84×Health
Cherish (group)7.72×Music & Radio
Wok4.58×Food & Beverages
TV Fanatic6.76×Movies & TV
Pro-Ject2.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Pink Stuff audience
TraitClusterScore
Design AffinityPREMIUM1.84
Pet OwnershipJOY1.8
Family OrientationCONSERVATISM1.74
IndulgenceJOY1.68
Luxury OrientationPREMIUM1.63
Price SensitivityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for The Pink Stuff
CountryShare
United States20.5%
Germany7.6%
United Kingdom6.8%

See The Pink Stuff audiences in other countries

More Detergent audiences in United States

Frequently asked questions

How many fans does The Pink Stuff have in United States?

The Pink Stuff has an estimated audience of 310,588 people in United States, concentrated in California and Texas.

What is the gender split and age of The Pink Stuff fans?

58.2% of The Pink Stuff fans are female, 41.8% are male, with an average age of 39.4 years.

Which brands do The Pink Stuff fans like most?

The Pink Stuff fans show strongest brand affinity for Historic site (7.65×), Fairy godmother (9.89×), and Vocal harmony (5.95×) over the country average.

Where do The Pink Stuff fans live in United States?

The Pink Stuff fans in United States are most concentrated in California (reach 38,557), Texas (reach 33,408), and Florida (reach 24,316). These three regions account for the largest share of the active audience.

What other brands do The Pink Stuff fans also like?

Beyond The Pink Stuff itself, the audience over-indexes on Fairy godmother (9.89×), Vocal harmony (5.95×), Governor of Michigan (8.63×), and Goop (6.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Pink Stuff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.