Rascasse Audience Intelligence

The Pink Stuff Target Market in United States

A data profile of the people who buy, follow and care about The Pink Stuff in United States — modelled from more than twelve digital signal sources. The Pink Stuff has an estimated audience of 286,337 people in United States.

#13among Detergent in United States#5128among Brand in United States#1707in Home & Garden

The average The Pink Stuff fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TK Maxx, Carpet cleaning, Cleanliness, with strongest over-indexing on TK Maxx (57.82× the country average).

Demographically, the The Pink Stuff audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Pink Stuff fan in United States is more female, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for TK Maxx.

Category: Home & Garden · Type: Brand · Subtype: Detergent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Pink Stuff profile in United States.

Audience size
286K
in United States
Gender
64.4%♀
35.6% male
Age
39.3
average years
Country rank
#49497
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Pink Stuff

64.4% are female, 35.6% are male, average age 39.3.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for The Pink Stuff audience in United States
MetricValue
Female64.4%
Male35.6%
Average age39.3
Estimated audience size286,337
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the The Pink Stuff audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

18.9%

of the worldwide The Pink Stuff audience comes from United States.

Worldwide audience distribution share by country for The Pink Stuff
CountryShare
United States18.9%
United Kingdom6.9%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Pink Stuff audience in United States is strongest.

Fig. 05

Top regions by affinity

The Pink Stuff customers by region in United States
#RegionReachAffinity×
01Louisiana~5K1.21×
02Texas~30K1.19×
03Florida~20K1.15×
04Michigan~9K1.14×
05New Jersey~9K1.12×
06Alabama~5K1.11×
07Connecticut~3K1.10×
08New York~20K1.09×
09California~40K1.08×
10Pennsylvania~10K1.08×
11Illinois~10K1.08×
12Georgia~10K1.07×
13North Carolina~10K1.07×
14South Carolina~5K1.07×
15Arizona~7K1.06×
16Indiana~6K1.06×
17Maryland~6K1.06×
18Tennessee~7K1.05×
19Kentucky~4K1.05×
20Nebraska~2K1.05×
21West Virginia~2K1.04×
22Minnesota~5K1.03×
23Hawaii~1K1.03×
24Delaware<1K1.03×
25Ohio~10K1.02×
26Mississippi~3K1.02×
27Kansas~2K1.02×
28Rhode Island~1K1.02×
29Massachusetts~6K1.01×
30Idaho~2K1.00×
31New Hampshire~1K1.00×
32Missouri~5K0.99×
33Wisconsin~5K0.99×
34Arkansas~3K0.99×
35Virginia~7K0.96×
36Iowa~2K0.95×
37New Mexico~1K0.95×
38Nevada~3K0.94×
39Utah~3K0.94×
40Oregon~3K0.93×
41Maine~1K0.93×
42North Dakota<1K0.93×
43Colorado~4K0.92×
44Oklahoma~3K0.91×
45Washington~6K0.90×
46Montana<1K0.90×
47South Dakota<1K0.90×
48Alaska<1K0.90×
49Vermont<1K0.86×
50Washington, District of Columbia<1K0.82×
Fig. 06

Affinity by region

Affinity by region — The Pink Stuff, United States
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Pink Stuff audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Pink Stuff audience
#·InterestCategoryAffinity×
01TK MaxxShopping57.82×
02Carpet cleaningHome & Garden7.48×
03CleanlinessHome & Garden5.88×
04Family carCars & Mobility4.17×
05BB creamBeauty & Wellness3.50×
06High-net-worth individualBusiness & Career3.13×
07City BankBusiness & Career2.94×
08Diaper bagKids & Family2.66×
09QVCMovies & TV2.59×
10LaundryHome & Garden2.25×
11Planet FitnessSports2.04×
12Discount storesShopping1.98×
13KitchenwareHome & Garden1.81×
14InnovationBusiness & Career1.71×
15Real propertyHome & Garden1.64×
16FedExBusiness & Career1.63×
17IKEAHome & Garden1.60×
18Bass guitarMusic & Radio1.52×
19Shopping mallsShopping1.51×
20Trader Joe'sShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Pink Stuff audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Pink Stuff audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.06×
Pet OwnershipJOY2.01×
Family OrientationCONSERVATISM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Pink Stuff audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.89×
Social Media UsageJOY0.92×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Pink Stuff's target market in United States?

The Pink Stuff's target market in United States covers an estimated 286,337 people, concentrated in California and Texas.

02

What is the gender split and age of The Pink Stuff customers?

64.4% of the The Pink Stuff audience are female, 35.6% are male, with an average age of 39.3 years.

03

Which brands do The Pink Stuff fans like most?

The Pink Stuff fans show strongest brand affinity for TK Maxx (57.82×), Carpet cleaning (7.48×), and Cleanliness (5.88×) over the country average.

04

Where do The Pink Stuff fans live in United States?

The Pink Stuff fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Pink Stuff fans also like?

Beyond The Pink Stuff itself, the audience over-indexes on Carpet cleaning (7.48×), Cleanliness (5.88×), Planet Fitness (2.04×), and Diaper bag (2.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Detergent audiences in United States

See The Pink Stuff audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Pink Stuff. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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