TK Maxx Audience in United States

TK Maxx logo

TK Maxx has an estimated audience of 481,114 people in United States. 73.7% are female, 26.3% are male, average age 34.7. Top regions: California, New York, Florida. Top brand affinities: The Living Room (TV series), opium, Adairs, Greggs, HomeSense.

The average TK Maxx fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include The Living Room (TV series), opium, Adairs, with strongest over-indexing on The Living Room (TV series) (226.45× the country average). Demographically, the TK Maxx audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Fashion

Demographics of TK Maxx fans

Demographic split for TK Maxx audience in United States
MetricValue
Female73.7%
Male26.3%
Average age34.7
Estimated audience size481,114

Audience persona

The typical TK Maxx fan in United States is more female, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for The Living Room (TV series).

Top regions in United States

Top regions ranked by reach for TK Maxx in United States
RegionReachAffinity
California65,7811.24×
New York57,6772.15×
Florida55,0561.69×
Texas47,4261.15×
Illinois21,8531.36×
Georgia17,6901.19×
New Jersey17,6241.44×
Massachusetts17,3951.84×
North Carolina15,1751.05×
Pennsylvania14,7930.91×
Virginia13,7791.18×
Ohio10,7510.73×
Michigan9,4930.75×
Tennessee9,3050.96×
Maryland8,7341.06×
Washington8,5100.88×
Arizona8,4540.86×
South Carolina7,5291.04×
Indiana7,4700.85×
Connecticut6,8221.41×
Colorado6,6400.88×
Alabama6,4630.96×
Wisconsin6,1870.85×
Nevada5,6671.22×
Missouri5,6380.73×
Kentucky5,6110.93×
Minnesota5,5480.8×
Louisiana5,4820.88×
Oregon4,4590.81×
Oklahoma4,1970.79×
Utah4,1750.97×
Washington, District of Columbia3,9402.72×
Arkansas3,7630.95×
Kansas3,3640.89×
Iowa2,7390.69×
Mississippi2,6360.67×
Hawaii2,2411.08×
New Hampshire1,9581.03×
Nebraska1,8950.79×
Rhode Island1,8911.23×
New Mexico1,7170.71×
Idaho1,6730.69×
Maine1,5280.89×
West Virginia1,3200.59×
Delaware1,1350.86×
Montana8000.6×
Vermont7130.84×
North Dakota7000.71×
South Dakota5860.53×
Wyoming4350.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TK Maxx audience
BrandAffinityCategory
The Living Room (TV series)226.45×Movies & TV
opium206.01×Health
Adairs204.28×Home & Garden
Greggs150.51×Food & Beverages
HomeSense42.38×Home & Garden
Dusky111.36×Music & Radio
Pure Hockey48.78×Sports
Poundland85.72×Shopping
Beyblade35.9×Literature
Fashion Nova6.57×Shopping
Sprayground20×Fashion & Accessoires
Taron Egerton20×Movies & TV
The Pink Stuff57.82×Home & Garden
Argos (retailer)34.18×Shopping
Pablo Schreiber20×Movies & TV
Aldi4.01×Shopping
Coco Republic128.19×Home & Garden
Productivity6.92×Business & Career
Cognizant25.59×Business & Career
Icon (band)16.83×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TK Maxx audience
TraitClusterScore
Luxury OrientationPREMIUM2
Design AffinityPREMIUM1.99
Family OrientationCONSERVATISM1.81
Pet OwnershipJOY1.69
IndulgenceJOY1.6
LGBTQ+ IdentityOPEN1.54

Worldwide distribution

Worldwide audience distribution share by country for TK Maxx
CountryShare
Germany38.0%
United Kingdom33.4%
Australia4.7%

See TK Maxx audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does TK Maxx have in United States?

TK Maxx has an estimated audience of 481,114 people in United States, concentrated in California and New York.

What is the gender split and age of TK Maxx fans?

73.7% of TK Maxx fans are female, 26.3% are male, with an average age of 34.7 years.

Which brands do TK Maxx fans like most?

TK Maxx fans show strongest brand affinity for The Living Room (TV series) (226.45×), opium (206.01×), and Adairs (204.28×) over the country average.

Where do TK Maxx fans live in United States?

TK Maxx fans in United States are most concentrated in California (reach 65,781), New York (reach 57,677), and Florida (reach 55,056). These three regions account for the largest share of the active audience.

What other brands do TK Maxx fans also like?

Beyond TK Maxx itself, the audience over-indexes on opium (206.01×), Adairs (204.28×), Greggs (150.51×), and HomeSense (42.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TK Maxx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.