Rascasse Audience Intelligence

TK Maxx Target Market in United States

A data profile of the people who buy, follow and care about TK Maxx in United States — modelled from more than twelve digital signal sources. TK Maxx has an estimated audience of 473,457 people in United States.

#26among Fashion in United States#3885among Brand in United States#530in Shopping

The average TK Maxx fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include The Living Room (TV series), opium, Adairs, with strongest over-indexing on The Living Room (TV series) (226.45× the country average).

Demographically, the TK Maxx audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Design Affinity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TK Maxx fan in United States is more female, around 34.7 years old, with strong Design Affinity tendencies and a notable affinity for The Living Room (TV series).

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TK Maxx profile in United States.

Audience size
473K
in United States
Gender
73.7%♀
26.3% male
Age
34.7
average years
Country rank
#37848
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TK Maxx

73.7% are female, 26.3% are male, average age 34.7.

Fig. 02

Gender split

73.7%
Female
26.3%
Male
Demographic split for TK Maxx audience in United States
MetricValue
Female73.7%
Male26.3%
Average age34.7
Estimated audience size473,457
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the TK Maxx audience in United States
Age bracketShare%
16-1927%
20-2926%
30-3920%
40-4916%
50+11%
Fig. 04

Worldwide distribution

1.3%

of the worldwide TK Maxx audience comes from United States.

Worldwide audience distribution share by country for TK Maxx
CountryShare
Germany38.4%
United Kingdom32.9%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TK Maxx audience in United States is strongest.

Fig. 05

Top regions by affinity

TK Maxx customers by region in United States
#RegionReachAffinity×
01New York~50K2.02×
02Washington, District of Columbia~3K1.85×
03Massachusetts~10K1.54×
04Florida~50K1.50×
05California~70K1.29×
06Ohio~20K1.29×
07New Jersey~20K1.29×
08Connecticut~6K1.28×
09Wyoming<1K1.23×
10Louisiana~8K1.22×
11Illinois~20K1.13×
12Georgia~20K1.13×
13Texas~40K1.08×
14Rhode Island~2K1.08×
15New Hampshire~2K1.06×
16Virginia~10K1.05×
17Maryland~9K1.05×
18Kansas~4K1.03×
19Hawaii~2K1.03×
20Nevada~5K1.01×
21South Carolina~7K1.00×
22Tennessee~10K0.99×
23North Carolina~10K0.98×
24Alabama~7K0.98×
25Kentucky~6K0.98×
26Maine~2K0.97×
27Arkansas~4K0.95×
28Colorado~7K0.93×
29Mississippi~4K0.92×
30Pennsylvania~10K0.87×
31Montana~1K0.87×
32Indiana~8K0.86×
33Utah~4K0.86×
34South Dakota<1K0.86×
35Idaho~2K0.85×
36Nebraska~2K0.85×
37Delaware~1K0.85×
38North Dakota<1K0.84×
39Wisconsin~6K0.83×
40Washington~8K0.82×
41Oklahoma~4K0.81×
42West Virginia~2K0.81×
43Alaska<1K0.81×
44Arizona~8K0.79×
45Missouri~6K0.78×
46New Mexico~2K0.78×
47Michigan~10K0.77×
48Minnesota~5K0.77×
49Oregon~4K0.77×
50Iowa~3K0.75×
Fig. 06

Affinity by region

Affinity by region — TK Maxx, United States
0.75×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TK Maxx audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TK Maxx audience
#·InterestCategoryAffinity×
01The Living Room (TV series)Movies & TV226.45×
02opiumHealth206.01×
03AdairsHome & Garden204.28×
04GreggsFood & Beverages150.51×
05Coco RepublicHome & Garden128.19×
06DuskyMusic & Radio111.36×
07PoundlandShopping85.72×
08The Pink StuffHome & Garden57.82×
09Pure HockeySports48.78×
10HomeSenseHome & Garden42.38×
11BeybladeLiterature35.90×
12Argos (retailer)Shopping34.18×
13Montreal CanadiensSports20.20×
14Taron EgertonMovies & TV20.00×
15SpraygroundFashion & Accessoires20.00×
16Pablo SchreiberMovies & TV20.00×
17Sainsbury'sShopping14.90×
18ProductivityBusiness & Career6.92×
19Fashion NovaShopping6.57×
20AldiShopping4.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TK Maxx audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TK Maxx audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.01×
Career OrientationPOWER1.76×
Luxury OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TK Maxx audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.49×
Family OrientationCONSERVATISM0.53×
Need for SecurityCONSERVATISM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TK Maxx's target market in United States?

TK Maxx's target market in United States covers an estimated 473,457 people, concentrated in California and New York.

02

What is the gender split and age of TK Maxx customers?

73.7% of the TK Maxx audience are female, 26.3% are male, with an average age of 34.7 years.

03

Which brands do TK Maxx fans like most?

TK Maxx fans show strongest brand affinity for The Living Room (TV series) (226.45×), opium (206.01×), and Adairs (204.28×) over the country average.

04

Where do TK Maxx fans live in United States?

TK Maxx fans in United States are most concentrated in California (reach ~70K), New York (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do TK Maxx fans also like?

Beyond TK Maxx itself, the audience over-indexes on opium (206.01×), Adairs (204.28×), Greggs (150.51×), and HomeSense (42.38×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See TK Maxx audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TK Maxx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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