Dusky Audience in United States

Dusky has an estimated audience of 374,037 people in United States. 54.2% are female, 45.8% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Disclosure (band), TK Maxx, Google Voice, Himalayan cat, Planet Fitness.

The average Dusky fan in United States is 31.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Disclosure (band), TK Maxx, Google Voice, with strongest over-indexing on Disclosure (band) (213.29× the country average). Demographically, the Dusky audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Dance

Demographics of Dusky fans

Demographic split for Dusky audience in United States
MetricValue
Female54.2%
Male45.8%
Average age31.2
Estimated audience size374,037

Audience persona

The typical Dusky fan in United States is balanced, around 31.2 years old, with strong Family Orientation tendencies and a notable affinity for Disclosure (band).

Top regions in United States

Top regions ranked by reach for Dusky in United States
RegionReachAffinity
California44,0811.07×
Texas34,6771.08×
Florida33,1061.31×
New York29,9161.43×
Illinois13,2751.07×
Pennsylvania12,8211.02×
Ohio11,0010.95×
Georgia10,6540.92×
North Carolina10,4740.93×
Virginia9,9601.09×
Michigan9,5160.97×
New Jersey9,3710.99×
Washington8,8841.18×
Massachusetts8,3371.13×
Arizona7,1260.93×
Indiana6,8001×
Maryland6,6751.04×
Tennessee6,6480.89×
Missouri5,9500.99×
South Carolina5,8021.03×
Colorado5,7880.98×
Oregon5,7781.35×
Minnesota5,6381.05×
Wisconsin4,9210.87×
Louisiana4,7750.99×
Kentucky4,1330.88×
Connecticut4,0001.07×
Alabama3,9110.75×
Oklahoma3,8260.92×
Nevada3,1920.88×
Mississippi2,9540.96×
Kansas2,9070.99×
Utah2,6450.79×
Iowa2,6440.86×
Arkansas2,6240.85×
Nebraska2,0031.07×
Hawaii1,9951.24×
Idaho1,8010.96×
New Mexico1,6370.87×
New Hampshire1,5711.07×
West Virginia1,5070.87×
Washington, District of Columbia1,4141.26×
Maine1,3401×
Rhode Island1,1640.98×
South Dakota9521.1×
Delaware9480.92×
Montana8870.85×
Alaska7961×
North Dakota7040.92×
Vermont5200.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dusky audience
BrandAffinityCategory
Disclosure (band)213.29×Music & Radio
TK Maxx126.76×Shopping
Google Voice16.67×Technology & Electronics
Himalayan cat31.13×Pets & Animals
Planet Fitness3.81×Sports
Kia Sportage20×Cars & Mobility
American Shorthair33.12×Pets & Animals
Dog agility10.73×Pets & Animals
Abyssinian cat29.1×Pets & Animals
Russian Blue27.12×Pets & Animals
Diaper bag5.49×Kids & Family
Ibiza12.17×Travel & Leisure
Honda HR-V19.22×Cars & Mobility
Maine Coon6.6×Pets & Animals
Burning Man9.54×Music & Radio
Sphynx cat6.48×Pets & Animals
Pre-school playgroup20×Kids & Family
Metaphysics3.32×Business & Career
Pedigree Petfoods14.73×Shopping
Electronic dance music3.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dusky audience
TraitClusterScore
Family OrientationCONSERVATISM1.79
LGBTQ+ IdentityOPEN1.62
Luxury OrientationPREMIUM1.44
Urban LifestyleOPEN1.31
SustainabilityBALANCE1.3
Design AffinityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Dusky
CountryShare
United States57.7%
India10.9%
United Kingdom9.0%

See Dusky audiences in other countries

More Dance audiences in United States

Frequently asked questions

How many fans does Dusky have in United States?

Dusky has an estimated audience of 374,037 people in United States, concentrated in California and Texas.

What is the gender split and age of Dusky fans?

54.2% of Dusky fans are female, 45.8% are male, with an average age of 31.2 years.

Which brands do Dusky fans like most?

Dusky fans show strongest brand affinity for Disclosure (band) (213.29×), TK Maxx (126.76×), and Google Voice (16.67×) over the country average.

Where do Dusky fans live in United States?

Dusky fans in United States are most concentrated in California (reach 44,081), Texas (reach 34,677), and Florida (reach 33,106). These three regions account for the largest share of the active audience.

What other brands do Dusky fans also like?

Beyond Dusky itself, the audience over-indexes on TK Maxx (126.76×), Google Voice (16.67×), Himalayan cat (31.13×), and Planet Fitness (3.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dusky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.