A data profile of the people who buy, follow and care about Dusky in United States — modelled from more than twelve digital signal sources. Dusky has an estimated audience of 374,467 people in United States.
The average Dusky fan in United States is 31.2 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Disclosure (band), TK Maxx, Google Voice, with strongest over-indexing on Disclosure (band) (416.98× the country average).
Demographically, the Dusky audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Family Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dusky fan in United States is balanced, around 31.2 years old, with strong Family Orientation tendencies and a notable affinity for Disclosure (band).
The key figures that characterise the Dusky profile in United States.
54.2% are female, 45.8% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 31.2 |
| Estimated audience size | 374,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 20% | |
| 30-39 | 14% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Dusky audience comes from United States.
| Country | Share |
|---|---|
| United States | 56.5% |
| India | 13.1% |
| United Kingdom | 9.0% |
Where the Dusky audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~5K | 1.28× | |
| 02 | Massachusetts | ~9K | 1.27× | |
| 03 | Connecticut | ~5K | 1.27× | |
| 04 | Vermont | <1K | 1.27× | |
| 05 | Minnesota | ~7K | 1.22× | |
| 06 | Washington | ~9K | 1.21× | |
| 07 | Maine | ~2K | 1.20× | |
| 08 | Wisconsin | ~7K | 1.19× | |
| 09 | New York | ~20K | 1.15× | |
| 10 | New Hampshire | ~2K | 1.15× | |
| 11 | Iowa | ~3K | 1.12× | |
| 12 | Colorado | ~7K | 1.11× | |
| 13 | Pennsylvania | ~10K | 1.09× | |
| 14 | Virginia | ~10K | 1.09× | |
| 15 | South Dakota | <1K | 1.09× | |
| 16 | Delaware | ~1K | 1.08× | |
| 17 | Maryland | ~7K | 1.07× | |
| 18 | Nebraska | ~2K | 1.07× | |
| 19 | Hawaii | ~2K | 1.06× | |
| 20 | Florida | ~30K | 1.05× | |
| 21 | Montana | ~1K | 1.05× | |
| 22 | Illinois | ~10K | 1.04× | |
| 23 | Rhode Island | ~1K | 1.04× | |
| 24 | New Jersey | ~10K | 1.03× | |
| 25 | Idaho | ~2K | 1.01× | |
| 26 | Michigan | ~10K | 1.00× | |
| 27 | California | ~40K | 0.99× | |
| 28 | South Carolina | ~6K | 0.99× | |
| 29 | Kansas | ~3K | 0.99× | |
| 30 | North Carolina | ~10K | 0.98× | |
| 31 | Washington, District of Columbia | ~1K | 0.98× | |
| 32 | Ohio | ~10K | 0.97× | |
| 33 | Missouri | ~6K | 0.97× | |
| 34 | Alaska | <1K | 0.97× | |
| 35 | North Dakota | <1K | 0.97× | |
| 36 | Utah | ~3K | 0.96× | |
| 37 | Arizona | ~7K | 0.94× | |
| 38 | Indiana | ~6K | 0.90× | |
| 39 | West Virginia | ~2K | 0.89× | |
| 40 | Louisiana | ~4K | 0.86× | |
| 41 | Kentucky | ~4K | 0.86× | |
| 42 | Georgia | ~10K | 0.84× | |
| 43 | New Mexico | ~2K | 0.83× | |
| 44 | Tennessee | ~6K | 0.82× | |
| 45 | Oklahoma | ~3K | 0.80× | |
| 46 | Mississippi | ~2K | 0.80× | |
| 47 | Arkansas | ~2K | 0.78× | |
| 48 | Texas | ~20K | 0.77× | |
| 49 | Alabama | ~4K | 0.74× | |
| 50 | Nevada | ~3K | 0.73× |
The strongest cross-interests of the Dusky audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Disclosure (band) | Music & Radio | 416.98× | ||
| 02 | TK Maxx | Shopping | 111.36× | ||
| 03 | American Shorthair | Pets & Animals | 40.93× | ||
| 04 | Himalayan cat | Pets & Animals | 36.05× | ||
| 05 | Abyssinian cat | Pets & Animals | 33.10× | ||
| 06 | Russian Blue | Pets & Animals | 32.38× | ||
| 07 | Pedigree Petfoods | Shopping | 16.69× | ||
| 08 | Ibiza | Travel & Leisure | 16.25× | ||
| 09 | Google Voice | Technology & Electronics | 15.57× | ||
| 10 | Dog agility | Pets & Animals | 13.64× | ||
| 11 | Online music store | Music & Radio | 12.52× | ||
| 12 | Burning Man | Music & Radio | 12.18× | ||
| 13 | Tuna | Food & Beverages | 11.01× | ||
| 14 | Sphynx cat | Pets & Animals | 7.17× | ||
| 15 | British Shorthair | Pets & Animals | 5.54× | ||
| 16 | Pet sitting | Pets & Animals | 5.24× | ||
| 17 | Giannis Antetokounmpo | Sports | 5.12× | ||
| 18 | Black cat | Pets & Animals | 4.83× | ||
| 19 | Diaper bag | Kids & Family | 4.38× | ||
| 20 | Internet & Social Media | 2.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.27× | |
| Spirituality | BALANCE | 1.70× | |
| Convenience Orientation | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| DIY Mentality | THRILL | 0.86× | |
| Community Orientation | OPEN | 0.88× |
Dusky has an estimated audience of 374,467 people in United States, concentrated in California and Florida.
54.2% of Dusky fans are female, 45.8% are male, with an average age of 31.2 years.
Dusky fans show strongest brand affinity for Disclosure (band) (416.98×), TK Maxx (111.36×), and Google Voice (15.57×) over the country average.
Dusky fans in United States are most concentrated in California (reach ~40K), Florida (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Dusky itself, the audience over-indexes on TK Maxx (111.36×), Google Voice (15.57×), American Shorthair (40.93×), and Himalayan cat (36.05×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dusky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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