Burial Audience in United States

Burial logo

Burial has an estimated audience of 1,011,273 people in United States. 64.2% are female, 35.8% are male, average age 46.9. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Pillow, Jingoism, Whataburger, Winemaking.

The average Burial fan in United States is 46.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Pillow, Jingoism, with strongest over-indexing on Dog breed (1.6× the country average). Demographically, the Burial audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Dance

Demographics of Burial fans

Demographic split for Burial audience in United States
MetricValue
Female64.2%
Male35.8%
Average age46.9
Estimated audience size1,011,273

Audience persona

The typical Burial fan in United States is more female, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Burial in United States
RegionReachAffinity
California131,9881.19×
Texas95,5841.1×
Florida65,1350.95×
New York54,5290.96×
North Carolina37,8391.24×
Illinois35,0171.04×
Ohio31,185
Pennsylvania30,5940.9×
Georgia30,3010.97×
Michigan27,3631.03×
Arizona24,3561.18×
Virginia24,1300.98×
Washington22,8021.12×
Tennessee20,5401.01×
New Jersey20,1860.78×
Indiana19,0691.03×
Missouri18,1621.11×
Colorado17,6171.11×
Massachusetts17,2150.86×
Maryland16,9190.97×
Minnesota15,0541.04×
Wisconsin14,7750.97×
Alabama14,3341.01×
South Carolina14,1930.93×
Oregon13,7741.19×
Louisiana12,9190.99×
Kentucky12,4130.98×
Oklahoma11,7881.05×
Utah9,9411.1×
Nevada9,785
Iowa8,8391.06×
Kansas8,5961.08×
Arkansas8,4961.02×
Connecticut8,4040.83×
Mississippi7,7580.93×
Idaho5,3291.05×
Nebraska5,091
New Mexico5,0060.99×
West Virginia4,3860.93×
Hawaii4,2880.99×
Maine3,5960.99×
New Hampshire3,4870.88×
Montana3,1181.11×
Washington, District of Columbia2,7410.9×
Alaska2,7101.25×
Rhode Island2,4300.75×
South Dakota2,2260.95×
Delaware2,1770.78×
North Dakota1,9340.93×
Vermont1,6140.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burial audience
BrandAffinityCategory
Dog breed1.6×Pets & Animals
Pillow2.29×Home & Garden
Jingoism2.22×Politics & Society
Whataburger1.56×Food & Beverages
Winemaking3.31×Food & Beverages
3D printing1.71×Technology & Electronics
Sinaloa1.51×Travel & Leisure
Layne Staley2.56×Music & Radio
WKRN-TV2.28×Movies & TV
Brunello Cucinelli2.45×Fashion & Accessoires
Enfamil2.09×Kids & Family
Erie County, New York2.95×Travel & Leisure
Paul Dano1.62×Movies & TV
Stucco1.88×Home & Garden
JTV (Indonesia)1.56×
Solo climbing1.89×Sports
19 Kids and Counting1.52×Movies & TV
Overboard (film)2.02×Movies & TV
Hattiesburg, Mississippi2.55×Travel & Leisure
Final Fantasy VII (Famicom)3.48×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burial audience
TraitClusterScore
PatriotismCONSERVATISM3.04
Family OrientationCONSERVATISM1.79
IndividualismJOY1.58
Community OrientationOPEN1.57
SpiritualityBALANCE1.56
Career OrientationPOWER1.54

Worldwide distribution

Worldwide audience distribution share by country for Burial
CountryShare
United States36.9%
India10.0%
Japan8.0%

See Burial audiences in other countries

More Dance audiences in United States

Frequently asked questions

How many fans does Burial have in United States?

Burial has an estimated audience of 1,011,273 people in United States, concentrated in California and Texas.

What is the gender split and age of Burial fans?

64.2% of Burial fans are female, 35.8% are male, with an average age of 46.9 years.

Which brands do Burial fans like most?

Burial fans show strongest brand affinity for Dog breed (1.6×), Pillow (2.29×), and Jingoism (2.22×) over the country average.

Where do Burial fans live in United States?

Burial fans in United States are most concentrated in California (reach 131,988), Texas (reach 95,584), and Florida (reach 65,135). These three regions account for the largest share of the active audience.

What other brands do Burial fans also like?

Beyond Burial itself, the audience over-indexes on Pillow (2.29×), Jingoism (2.22×), Whataburger (1.56×), and Winemaking (3.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.