Rascasse Audience Intelligence

Burial Audience in United States

A data profile of the people who buy, follow and care about Burial in United States — modelled from more than twelve digital signal sources. Burial has an estimated audience of 1,010,228 people in United States.

#5among Dance in United States#5238among Person in United States#3039in Music & Radio

The average Burial fan in United States is 46.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Sustainable energy, Weather forecasting, with strongest over-indexing on FedEx (5.65× the country average).

Demographically, the Burial audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Burial fan in United States is more female, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Music & Radio · Type: Person · Subtype: Dance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burial profile in United States.

Audience size
1M
in United States
Gender
64.2%♀
35.8% male
Age
46.9
average years
Country rank
#23518
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Burial fans

64.2% are female, 35.8% are male, average age 46.9.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Burial audience in United States
MetricValue
Female64.2%
Male35.8%
Average age46.9
Estimated audience size1,010,228
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Burial audience in United States
Age bracketShare%
16-1911%
20-299%
30-3913%
40-4925%
50+42%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Burial audience comes from United States.

Worldwide audience distribution share by country for Burial
CountryShare
United States31.5%
France11.9%
India8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burial audience in United States is strongest.

Fig. 05

Top regions by affinity

Burial fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K1.36×
02North Carolina~40K1.23×
03Arizona~20K1.16×
04Oregon~10K1.15×
05California~100K1.12×
06Montana~3K1.12×
07Washington~20K1.08×
08Iowa~9K1.08×
09Idaho~5K1.08×
10Missouri~20K1.07×
11Utah~10K1.06×
12Kansas~8K1.06×
13Oklahoma~10K1.05×
14Colorado~20K1.04×
15South Dakota~2K1.04×
16Texas~90K1.03×
17Michigan~30K1.03×
18Arkansas~9K1.03×
19New Mexico~5K1.03×
20Maine~4K1.03×
21Alabama~10K1.02×
22Nebraska~5K1.02×
23Hawaii~4K1.01×
24Indiana~20K1.00×
25Minnesota~10K1.00×
26North Dakota~2K1.00×
27Illinois~30K0.99×
28Wisconsin~20K0.99×
29Tennessee~20K0.98×
30Nevada~10K0.98×
31West Virginia~5K0.98×
32Ohio~30K0.97×
33Louisiana~10K0.97×
34Kentucky~10K0.97×
35Vermont~2K0.97×
36Mississippi~8K0.95×
37Virginia~20K0.94×
38Maryland~20K0.94×
39New Hampshire~4K0.94×
40South Carolina~10K0.93×
41Georgia~30K0.92×
42New York~50K0.91×
43Florida~60K0.90×
44Washington, District of Columbia~3K0.90×
45Pennsylvania~30K0.88×
46Rhode Island~3K0.87×
47Massachusetts~20K0.86×
48Connecticut~9K0.85×
49Delaware~2K0.83×
50New Jersey~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Burial, United States
0.79×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burial audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burial audience
#·InterestCategoryAffinity×
01Elderly careHealth12.85×
02ExxonMobilCars & Mobility10.71×
03Weather forecastingHome & Garden7.57×
04Sustainable energyHome & Garden6.91×
05Renewable energyBusiness & Career5.97×
06LotteryGames5.91×
07QVCMovies & TV5.78×
08FedExBusiness & Career5.65×
09Online bankingBusiness & Career4.83×
10Discount storesShopping4.20×
11Solar energyHome & Garden3.85×
12Vehicle insuranceCars & Mobility3.67×
13Microwave ovenHome & Garden3.45×
14Mortgage loansBusiness & Career3.44×
15Pizza HutFood & Beverages3.02×
16SubwayFood & Beverages2.77×
17McDonald'sFood & Beverages2.70×
18PinterestInternet & Social Media2.55×
19Shopping mallsShopping2.55×
20FurnitureHome & Garden1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burial audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burial audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.25×
Family OrientationCONSERVATISM3.88×
Convenience OrientationPREMIUM2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burial audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.52×
Design AffinityPREMIUM0.59×
Healthy LifestyleBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Burial have in United States?

Burial has an estimated audience of 1,010,228 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Burial fans?

64.2% of Burial fans are female, 35.8% are male, with an average age of 46.9 years.

03

Which brands do Burial fans like most?

Burial fans show strongest brand affinity for FedEx (5.65×), Sustainable energy (6.91×), and Weather forecasting (7.57×) over the country average.

04

Where do Burial fans live in United States?

Burial fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Burial fans also like?

Beyond Burial itself, the audience over-indexes on Sustainable energy (6.91×), Weather forecasting (7.57×), Renewable energy (5.97×), and Discount stores (4.2×) compared to the United States average.

Appendix

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See Burial audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Burial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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