A data profile of the people who buy, follow and care about Burial in Germany — modelled from more than twelve digital signal sources. Burial has an estimated audience of 113,543 people in Germany.
The average Burial fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Frauen-Bundesliga, S.L. Benfica, Lionel Richie, with strongest over-indexing on Frauen-Bundesliga (7.94× the country average).
Demographically, the Burial audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Burial fan in Germany is more female, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Frauen-Bundesliga.
The key figures that characterise the Burial profile in Germany.
67.5% are female, 32.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 44.5 |
| Estimated audience size | 113,543 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 29% |
of the worldwide Burial audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.2% |
| France | 11.8% |
| India | 8.3% |
Where the Burial audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~9K | 1.72× | |
| 02 | Hessen | ~10K | 1.30× | |
| 03 | Bremen | ~1K | 1.11× | |
| 04 | Hamburg | ~3K | 1.08× | |
| 05 | Nordrhein-Westfalen | ~20K | 1.00× | |
| 06 | Bayern | ~20K | 0.99× | |
| 07 | Niedersachsen | ~10K | 0.98× | |
| 08 | Sachsen | ~5K | 0.97× | |
| 09 | Thüringen | ~3K | 0.97× | |
| 10 | Rheinland-Pfalz | ~5K | 0.96× | |
| 11 | Schleswig-Holstein | ~4K | 0.94× | |
| 12 | Sachsen-Anhalt | ~3K | 0.91× | |
| 13 | Saarland | ~1K | 0.91× | |
| 14 | Baden-Württemberg | ~10K | 0.90× | |
| 15 | Brandenburg | ~3K | 0.88× | |
| 16 | Mecklenburg-Vorpommern | ~2K | 0.81× |
The strongest cross-interests of the Burial audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | S.L. Benfica | Sports | 16.22× | ||
| 02 | Lionel Richie | Music & Radio | 16.22× | ||
| 03 | Rayo Vallecano | Sports | 16.22× | ||
| 04 | Neil Diamond | Music & Radio | 13.59× | ||
| 05 | Aaliyah | Music & Radio | 13.03× | ||
| 06 | Milli Vanilli | Music & Radio | 11.27× | ||
| 07 | Frauen-Bundesliga | Sports | 7.94× | ||
| 08 | Bee Gees | Music & Radio | 7.51× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 6.79× | ||
| 10 | Whitney Houston | Music & Radio | 6.00× | ||
| 11 | Nordsee | Food & Beverages | 5.65× | ||
| 12 | Beşiktaş J.K. | Sports | 5.65× | ||
| 13 | Political science | Business & Career | 4.68× | ||
| 14 | Peter Maffay | Music & Radio | 4.68× | ||
| 15 | Bonnie Tyler | Music & Radio | 4.51× | ||
| 16 | Andrea Berg | Music & Radio | 4.38× | ||
| 17 | Junge Freiheit | News | 4.12× | ||
| 18 | Udo Lindenberg | Music & Radio | 3.81× | ||
| 19 | Focus | News | 3.13× | ||
| 20 | Tagesschau | Movies & TV | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.31× | |
| Individualism | JOY | 2.07× | |
| Spirituality | BALANCE | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.57× | |
| Sports Activity | POWER | 0.64× | |
| Price Sensitivity | PREMIUM | 0.66× |
Burial has an estimated audience of 113,543 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
67.5% of Burial fans are female, 32.5% are male, with an average age of 44.5 years.
Burial fans show strongest brand affinity for Frauen-Bundesliga (7.94×), S.L. Benfica (16.22×), and Lionel Richie (16.22×) over the country average.
Burial fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~20K), Bayern (reach ~20K), and Baden-Württemberg (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Burial itself, the audience over-indexes on S.L. Benfica (16.22×), Lionel Richie (16.22×), Non-alcoholic beverage (6.79×), and Milli Vanilli (11.27×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Burial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.