MEDUZA Audience in Germany
MEDUZA has an estimated audience of 438,166 people in Germany. 50.9% are female, 49.1% are male, average age 29.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Home construction, myDealZ, Piz Buin, Dog breed, Progressive rock.
The average MEDUZA fan in Germany is 29.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Home construction, myDealZ, Piz Buin, with strongest over-indexing on Home construction (7.59× the country average). Demographically, the MEDUZA audience skews balanced with an average age of 29.8, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Dance
Demographics of MEDUZA fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 29.8 |
| Estimated audience size | 438,166 |
Audience persona
The typical MEDUZA fan in Germany is balanced, around 29.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 94,420 | 1.34× |
| Nordrhein-Westfalen | 90,425 | 0.94× |
| Baden-Württemberg | 81,881 | 1.37× |
| Hessen | 68,584 | 2.05× |
| Berlin | 45,541 | 2.32× |
| Niedersachsen | 31,908 | 0.75× |
| Sachsen | 18,906 | 0.88× |
| Rheinland-Pfalz | 18,856 | 0.86× |
| Hamburg | 11,015 | 1.11× |
| Brandenburg | 11,005 | 0.81× |
| Schleswig-Holstein | 10,202 | 0.65× |
| Thüringen | 7,619 | 0.68× |
| Sachsen-Anhalt | 6,276 | 0.55× |
| Mecklenburg-Vorpommern | 3,531 | 0.42× |
| Bremen | 3,231 | 0.86× |
| Saarland | 2,395 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 7.59× | Home & Garden |
| myDealZ | 6.61× | Shopping |
| Piz Buin | 18.13× | Beauty & Wellness |
| Dog breed | 1.8× | Pets & Animals |
| Progressive rock | 2.93× | Music & Radio |
| The Human Centipede 2 (Full Sequence) | 11.42× | Movies & TV |
| Building envelope | 16.79× | Home & Garden |
| Building-integrated photovoltaics | 12.98× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Combat sport | 1.68× | Sports |
| Glenn Hughes | 8.4× | Music & Radio |
| N'Golo Kanté | 5.63× | Sports |
| Haaretz הארץ | 5.93× | News |
| Handmade Gifts | 1.8× | Kids & Family |
| The Streets | 10.96× | Music & Radio |
| Fantasy Earth: Zero | 4.67× | Games |
| Buddy – The Buddy Holly Story | 3.45× | Music & Radio |
| Building insulation | 2.99× | Home & Garden |
| Inlay (guitar) | 4.76× | Music & Radio |
| Home Delivery | 1.7× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.36 |
| Sustainability | BALANCE | 1.26 |
| Early Adopter Mentality | POWER | 1.24 |
| Sports Activity | POWER | 1.18 |
| Travelling | THRILL | 1.07 |
| Career Orientation | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 13.5% |
| Poland | 7.7% |
| United States | 7.0% |
See MEDUZA audiences in other countries
More Dance audiences in Germany
- Peaches (musician) (200,528)
- Donna Summer (176,196)
- Stereoact (138,705)
- HBz (130,833)
- Signature (dance group) (118,645)
Frequently asked questions
How many fans does MEDUZA have in Germany?
MEDUZA has an estimated audience of 438,166 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of MEDUZA fans?
50.9% of MEDUZA fans are female, 49.1% are male, with an average age of 29.8 years.
Which brands do MEDUZA fans like most?
MEDUZA fans show strongest brand affinity for Home construction (7.59×), myDealZ (6.61×), and Piz Buin (18.13×) over the country average.
Where do MEDUZA fans live in Germany?
MEDUZA fans in Germany are most concentrated in Bayern (reach 94,420), Nordrhein-Westfalen (reach 90,425), and Baden-Württemberg (reach 81,881). These three regions account for the largest share of the active audience.
What other brands do MEDUZA fans also like?
Beyond MEDUZA itself, the audience over-indexes on myDealZ (6.61×), Piz Buin (18.13×), Dog breed (1.8×), and Progressive rock (2.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MEDUZA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.