Rascasse Audience Intelligence

Avicii Audience in Germany

A data profile of the people who buy, follow and care about Avicii in Germany — modelled from more than twelve digital signal sources. Avicii has an estimated audience of 668,359 people in Germany.

#7among EDM in Germany#1570among Person in Germany#1011in Music & Radio

The average Avicii fan in Germany is 29.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Benny Blanco, Mads Mikkelsen, MEDUZA, with strongest over-indexing on Benny Blanco (16.2× the country average).

Demographically, the Avicii audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Avicii fan in Germany is more male, around 29.1 years old, with strong Risk Appetite tendencies and a notable affinity for Benny Blanco.

Category: Music & Radio · Type: Person · Subtype: EDM

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avicii profile in Germany.

Audience size
668K
in Germany
Gender
39.8%♀
60.2% male
Age
29.1
average years
Country rank
#9197
Person in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Avicii fans

39.8% are female, 60.2% are male, average age 29.1.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for Avicii audience in Germany
MetricValue
Female39.8%
Male60.2%
Average age29.1
Estimated audience size668,359
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Avicii audience in Germany
Age bracketShare%
16-1946%
20-2923%
30-3917%
40-4910%
50+4%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Avicii audience comes from Germany.

Worldwide audience distribution share by country for Avicii
CountryShare
United States18.1%
Germany6.7%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avicii audience in Germany is strongest.

Fig. 05

Top regions by affinity

Avicii fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.10×
02Bayern~100K1.09×
03Nordrhein-Westfalen~200K1.08×
04Niedersachsen~70K1.08×
05Schleswig-Holstein~30K1.06×
06Hamburg~20K1.04×
07Hessen~50K1.00×
08Thüringen~20K1.00×
09Baden-Württemberg~90K0.99×
10Rheinland-Pfalz~30K0.98×
11Mecklenburg-Vorpommern~10K0.98×
12Berlin~30K0.95×
13Brandenburg~20K0.95×
14Sachsen-Anhalt~20K0.95×
15Saarland~8K0.90×
16Bremen~5K0.86×
Fig. 06

Affinity by region

Affinity by region — Avicii, Germany
0.86×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avicii audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avicii audience
#·InterestCategoryAffinity×
01Deadmau5Music & Radio29.90×
02DJ SnakeMusic & Radio26.29×
03MysterylandMusic & Radio24.52×
04W&WMusic & Radio21.04×
05Gigi D'AgostinoMusic & Radio20.75×
06Fusion FestivalMusic & Radio18.08×
07Alle FarbenMusic & Radio17.32×
08Benny BlancoMusic & Radio16.20×
09MEDUZAMusic & Radio16.03×
10Boom FestivalMusic & Radio15.39×
11Gestört aber GeiLMusic & Radio15.20×
12BUNT.Music & Radio14.58×
13Electric Love FestivalMusic & Radio13.73×
14ParookavilleMusic & Radio11.99×
15Paul KalkbrennerMusic & Radio11.08×
16RayeMusic & Radio9.29×
17Mads MikkelsenMovies & TV8.87×
18Tech houseMusic & Radio4.63×
19Millie Bobby BrownMovies & TV4.58×
20Electronic dance musicMusic & Radio2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avicii audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avicii audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.24×
Social Media UsageJOY1.15×
PatriotismCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avicii audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.85×
CreativityOPEN0.89×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Avicii have in Germany?

Avicii has an estimated audience of 668,359 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Avicii fans?

39.8% of Avicii fans are female, 60.2% are male, with an average age of 29.1 years.

03

Which brands do Avicii fans like most?

Avicii fans show strongest brand affinity for Benny Blanco (16.2×), Mads Mikkelsen (8.87×), and MEDUZA (16.03×) over the country average.

04

Where do Avicii fans live in Germany?

Avicii fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Avicii fans also like?

Beyond Avicii itself, the audience over-indexes on Mads Mikkelsen (8.87×), MEDUZA (16.03×), Gigi D'Agostino (20.75×), and Millie Bobby Brown (4.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More EDM audiences in Germany

See Avicii audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Avicii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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