Avicii Audience in Germany
Avicii has an estimated audience of 700,592 people in Germany. 39.8% are female, 60.2% are male, average age 29.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Benny Blanco, Mads Mikkelsen, MEDUZA, Gigi D'Agostino, Millie Bobby Brown.
The average Avicii fan in Germany is 29.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Benny Blanco, Mads Mikkelsen, MEDUZA, with strongest over-indexing on Benny Blanco (16.2× the country average). Demographically, the Avicii audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Avicii fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 29.1 |
| Estimated audience size | 700,592 |
Audience persona
The typical Avicii fan in Germany is more male, around 29.1 years old, with strong Sustainability tendencies and a notable affinity for Benny Blanco.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 170,421 | 1.11× |
| Bayern | 126,317 | 1.12× |
| Baden-Württemberg | 95,542 | 1× |
| Niedersachsen | 74,038 | 1.09× |
| Hessen | 54,763 | 1.03× |
| Sachsen | 37,601 | 1.09× |
| Rheinland-Pfalz | 34,832 | 0.99× |
| Berlin | 31,154 | 0.99× |
| Schleswig-Holstein | 26,554 | 1.06× |
| Brandenburg | 20,106 | 0.93× |
| Thüringen | 17,550 | 0.98× |
| Sachsen-Anhalt | 17,044 | 0.94× |
| Hamburg | 16,655 | 1.05× |
| Mecklenburg-Vorpommern | 12,416 | 0.93× |
| Saarland | 7,407 | 0.86× |
| Bremen | 4,962 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Benny Blanco | 16.2× | Music & Radio |
| Mads Mikkelsen | 8.87× | Movies & TV |
| MEDUZA | 16.03× | Music & Radio |
| Gigi D'Agostino | 20.75× | Music & Radio |
| Millie Bobby Brown | 4.58× | Movies & TV |
| Tech house | 4.63× | Music & Radio |
| Deadmau5 | 29.9× | Music & Radio |
| Paul Kalkbrenner | 11.08× | Music & Radio |
| Electric Love Festival | 13.73× | Music & Radio |
| DJ Snake | 26.29× | Music & Radio |
| Mysteryland | 24.52× | Music & Radio |
| Boom Festival | 15.39× | Music & Radio |
| W&W | 21.04× | Music & Radio |
| Parookaville | 11.99× | Music & Radio |
| Alle Farben | 17.32× | Music & Radio |
| Electronic dance music | 2.88× | Music & Radio |
| Gestört aber GeiL | 15.2× | Music & Radio |
| Dance music | 2.87× | Music & Radio |
| Raye | 9.29× | Music & Radio |
| Robin Schulz | 15.39× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.85 |
| Urban Lifestyle | OPEN | 1.41 |
| Early Adopter Mentality | POWER | 1.28 |
| Quality Awareness | PREMIUM | 1.28 |
| DIY Mentality | THRILL | 1.27 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Germany | 6.9% |
| Japan | 6.5% |
See Avicii audiences in other countries
More EDM audiences in Germany
- Cro (rapper) (2,607,438)
- Sharks (911,970)
- DJ BoBo (801,125)
- David Guetta (697,767)
- Schiller (band) (652,640)
Frequently asked questions
How many fans does Avicii have in Germany?
Avicii has an estimated audience of 700,592 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Avicii fans?
39.8% of Avicii fans are female, 60.2% are male, with an average age of 29.1 years.
Which brands do Avicii fans like most?
Avicii fans show strongest brand affinity for Benny Blanco (16.2×), Mads Mikkelsen (8.87×), and MEDUZA (16.03×) over the country average.
Where do Avicii fans live in Germany?
Avicii fans in Germany are most concentrated in Nordrhein-Westfalen (reach 170,421), Bayern (reach 126,317), and Baden-Württemberg (reach 95,542). These three regions account for the largest share of the active audience.
What other brands do Avicii fans also like?
Beyond Avicii itself, the audience over-indexes on Mads Mikkelsen (8.87×), MEDUZA (16.03×), Gigi D'Agostino (20.75×), and Millie Bobby Brown (4.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Avicii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.