Electric Love Festival Audience in Germany
Electric Love Festival has an estimated audience of 376,070 people in Germany. 41.6% are female, 58.4% are male, average age 25.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Florian Silbereisen, Storm of Love, ZDF-Fernsehgarten, Deichmann, ImmoScout24.
The average Electric Love Festival fan in Germany is 25.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Florian Silbereisen, Storm of Love, ZDF-Fernsehgarten, with strongest over-indexing on Florian Silbereisen (3.44× the country average). Demographically, the Electric Love Festival audience skews more male with an average age of 25.0, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Electric Love Festival fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 25.0 |
| Estimated audience size | 376,070 |
Audience persona
The typical Electric Love Festival fan in Germany is more male, around 25.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Florian Silbereisen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 181,833 | 3.01× |
| Baden-Württemberg | 115,442 | 2.25× |
| Nordrhein-Westfalen | 68,244 | 0.83× |
| Niedersachsen | 27,343 | 0.75× |
| Hessen | 26,805 | 0.94× |
| Rheinland-Pfalz | 20,214 | 1.07× |
| Sachsen | 16,821 | 0.91× |
| Berlin | 14,059 | 0.84× |
| Schleswig-Holstein | 9,821 | 0.73× |
| Hamburg | 7,829 | 0.92× |
| Brandenburg | 6,480 | 0.56× |
| Thüringen | 6,012 | 0.63× |
| Sachsen-Anhalt | 5,609 | 0.58× |
| Mecklenburg-Vorpommern | 4,460 | 0.62× |
| Saarland | 3,627 | 0.79× |
| Bremen | 1,912 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Florian Silbereisen | 3.44× | Music & Radio |
| Storm of Love | 3.22× | Movies & TV |
| ZDF-Fernsehgarten | 4.91× | Movies & TV |
| Deichmann | 1.89× | Shopping |
| ImmoScout24 | 1.79× | Home & Garden |
| Andrea Berg | 3.4× | Music & Radio |
| Schützenfest | 5.32× | Politics & Society |
| Beatrice Egli | 2.94× | Music & Radio |
| Andreas Gabalier | 4.13× | Music & Radio |
| Helene Fischer | 1.85× | Music & Radio |
| Immowelt | 1.69× | Home & Garden |
| Street One | 2.29× | Fashion & Accessoires |
| Vanessa Mai | 2.91× | Music & Radio |
| Schlager music | 1.63× | Music & Radio |
| Decoration | 1.99× | Home & Garden |
| ImmobilienScout24 | 1.72× | Home & Garden |
| Andrea Kiewel | 2.93× | Movies & TV |
| Dog lovers | 1.59× | Pets & Animals |
| Saturn (store) | 1.63× | Shopping |
| Michelle | 1.94× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.25 |
| Early Adopter Mentality | POWER | 1.19 |
| Sports Activity | POWER | 1.17 |
| Price Sensitivity | PREMIUM | 1.12 |
| Patriotism | CONSERVATISM | 1.11 |
| Career Orientation | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.5% |
| Austria | 10.5% |
| Brazil | 9.5% |
See Electric Love Festival audiences in other countries
- Electric Love Festival — United States
- Electric Love Festival — United Kingdom
- Electric Love Festival — France
- Electric Love Festival — Italy
- Electric Love Festival — Spain
- Electric Love Festival — Brazil
- Electric Love Festival — Japan
- Electric Love Festival — South Korea
- Electric Love Festival — India
More Music festival audiences in Germany
- Eurovision Song Contest (3,766,576)
- Rock am Ring (1,639,833)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Rock im Park (1,223,855)
Frequently asked questions
How many fans does Electric Love Festival have in Germany?
Electric Love Festival has an estimated audience of 376,070 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Electric Love Festival fans?
41.6% of Electric Love Festival fans are female, 58.4% are male, with an average age of 25.0 years.
Which brands do Electric Love Festival fans like most?
Electric Love Festival fans show strongest brand affinity for Florian Silbereisen (3.44×), Storm of Love (3.22×), and ZDF-Fernsehgarten (4.91×) over the country average.
Where do Electric Love Festival fans live in Germany?
Electric Love Festival fans in Germany are most concentrated in Bayern (reach 181,833), Baden-Württemberg (reach 115,442), and Nordrhein-Westfalen (reach 68,244). These three regions account for the largest share of the active audience.
What other brands do Electric Love Festival fans also like?
Beyond Electric Love Festival itself, the audience over-indexes on Storm of Love (3.22×), ZDF-Fernsehgarten (4.91×), Deichmann (1.89×), and ImmoScout24 (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electric Love Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.