Rascasse Audience Intelligence

Andrea Kiewel Audience in Germany

A data profile of the people who buy, follow and care about Andrea Kiewel in Germany — modelled from more than twelve digital signal sources. Andrea Kiewel has an estimated audience of 2,553,222 people in Germany.

#18among TV personality in Germany#152among Person in Germany#189in Movies & TV

The average Andrea Kiewel fan in Germany is 43.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include ZDF-Fernsehgarten, Barbara Schöneberger, Roland Kaiser, with strongest over-indexing on ZDF-Fernsehgarten (56.17× the country average).

Demographically, the Andrea Kiewel audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Andrea Kiewel fan in Germany is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for ZDF-Fernsehgarten.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Andrea Kiewel profile in Germany.

Audience size
2.6M
in Germany
Gender
65.4%♀
34.6% male
Age
43.8
average years
Country rank
#2586
Person in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Andrea Kiewel fans

65.4% are female, 34.6% are male, average age 43.8.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Andrea Kiewel audience in Germany
MetricValue
Female65.4%
Male34.6%
Average age43.8
Estimated audience size2,553,222
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Andrea Kiewel audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3919%
40-4926%
50+30%
Fig. 04

Worldwide distribution

93.8%

of the worldwide Andrea Kiewel audience comes from Germany.

Worldwide audience distribution share by country for Andrea Kiewel
CountryShare
Germany93.8%
Austria2.0%
Switzerland1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Andrea Kiewel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Andrea Kiewel fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~100K1.57×
02Mecklenburg-Vorpommern~80K1.45×
03Thüringen~100K1.40×
04Brandenburg~100K1.39×
05Sachsen~200K1.30×
06Rheinland-Pfalz~100K1.02×
07Saarland~30K0.97×
08Niedersachsen~300K0.95×
09Nordrhein-Westfalen~600K0.93×
10Schleswig-Holstein~90K0.90×
11Berlin~100K0.80×
12Hessen~200K0.77×
13Baden-Württemberg~300K0.68×
14Bayern~300K0.67×
15Hamburg~40K0.62×
16Bremen~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Andrea Kiewel, Germany
0.62×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Andrea Kiewel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Andrea Kiewel audience
#·InterestCategoryAffinity×
01ZDF-FernsehgartenMovies & TV56.17×
02Barbara SchönebergerMovies & TV36.59×
03Andrea BergMusic & Radio19.01×
04Giovanni ZarrellaMusic & Radio18.18×
05Eloy de JongMusic & Radio18.11×
06Andy BorgMusic & Radio17.93×
07Marianne RosenbergMusic & Radio17.16×
08Michael Patrick KellyMusic & Radio14.21×
09Roland KaiserMusic & Radio13.18×
10Maite KellyMusic & Radio13.16×
11Udo JürgensMusic & Radio12.48×
12Bernhard BrinkMusic & Radio11.67×
13Matthias ReimMusic & Radio9.19×
14Beatrice EgliMusic & Radio8.88×
15Semino RossiMusic & Radio8.82×
16Hape KerkelingMovies & TV7.85×
17Florian SilbereisenMusic & Radio7.74×
18Sarah ConnorMusic & Radio5.63×
19Helene FischerMusic & Radio5.20×
20Schlager musicMusic & Radio4.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Andrea Kiewel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Andrea Kiewel audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.57×
TraditionCONSERVATISM1.46×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Andrea Kiewel audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Sports ActivityPOWER0.82×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Andrea Kiewel have in Germany?

Andrea Kiewel has an estimated audience of 2,553,222 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Andrea Kiewel fans?

65.4% of Andrea Kiewel fans are female, 34.6% are male, with an average age of 43.8 years.

03

Which brands do Andrea Kiewel fans like most?

Andrea Kiewel fans show strongest brand affinity for ZDF-Fernsehgarten (56.17×), Barbara Schöneberger (36.59×), and Roland Kaiser (13.18×) over the country average.

04

Where do Andrea Kiewel fans live in Germany?

Andrea Kiewel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~300K), and Niedersachsen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Andrea Kiewel fans also like?

Beyond Andrea Kiewel itself, the audience over-indexes on Barbara Schöneberger (36.59×), Roland Kaiser (13.18×), Andrea Berg (19.01×), and Andy Borg (17.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV personality audiences in Germany

See Andrea Kiewel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Andrea Kiewel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →