Andrea Kiewel Audience in Germany
Andrea Kiewel has an estimated audience of 2,564,151 people in Germany. 65.7% are female, 34.3% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Time (magazine), Home Office, Rossmann, Janet Evanovich, Graham Greene.
The average Andrea Kiewel fan in Germany is 43.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Time (magazine), Home Office, Rossmann, with strongest over-indexing on Time (magazine) (7.51× the country average). Demographically, the Andrea Kiewel audience skews more female with an average age of 43.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Andrea Kiewel fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 43.3 |
| Estimated audience size | 2,564,151 |
Audience persona
The typical Andrea Kiewel fan in Germany is more female, around 43.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 535,256 | 0.95× |
| Bayern | 272,244 | 0.66× |
| Niedersachsen | 243,529 | 0.98× |
| Baden-Württemberg | 232,842 | 0.67× |
| Sachsen | 163,871 | 1.3× |
| Hessen | 154,504 | 0.79× |
| Rheinland-Pfalz | 133,300 | 1.04× |
| Brandenburg | 112,328 | 1.41× |
| Sachsen-Anhalt | 101,196 | 1.52× |
| Berlin | 99,644 | 0.87× |
| Thüringen | 88,311 | 1.35× |
| Schleswig-Holstein | 82,246 | 0.89× |
| Mecklenburg-Vorpommern | 72,554 | 1.48× |
| Hamburg | 35,262 | 0.61× |
| Saarland | 28,595 | 0.91× |
| Bremen | 12,335 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 7.51× | News |
| Home Office | 3.09× | Business & Career |
| Rossmann | 1.81× | Shopping |
| Janet Evanovich | 42.01× | Literature |
| Graham Greene | 6.08× | Literature |
| Artistic inspiration | 1.51× | Arts & Culture |
| Jack White | 2.03× | Movies & TV |
| Enzkreis | 7.88× | Travel & Leisure |
| Israel | 1.57× | Travel & Leisure |
| Sound Forge | 28.93× | Technology & Electronics |
| Oliver Kahn | 2.12× | Sports |
| Gloria | 2.64× | Music & Radio |
| Emperor Entertainment Group | 2.04× | Business & Career |
| New Era (Namibia) | 2.3× | News |
| Radio Sarajevo | 4.56× | Music & Radio |
| Clare of Assisi | 10.49× | Politics & Society |
| Esra Erol | 2.78× | Movies & TV |
| Ho, Ghana | 2.18× | Travel & Leisure |
| Metamorphoses | 1.59× | Literature |
| Samanyolu Haber | 2.14× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2 |
| Pet Ownership | JOY | 1.24 |
| Community Orientation | OPEN | 1.21 |
| Family Orientation | CONSERVATISM | 1.11 |
| DIY Mentality | THRILL | 1.1 |
| Tradition | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.5% |
| Austria | 2.8% |
| Switzerland | 1.9% |
See Andrea Kiewel audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Simone Thomalla (3,912,773)
- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Andrea Kiewel have in Germany?
Andrea Kiewel has an estimated audience of 2,564,151 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Andrea Kiewel fans?
65.7% of Andrea Kiewel fans are female, 34.3% are male, with an average age of 43.3 years.
Which brands do Andrea Kiewel fans like most?
Andrea Kiewel fans show strongest brand affinity for Time (magazine) (7.51×), Home Office (3.09×), and Rossmann (1.81×) over the country average.
Where do Andrea Kiewel fans live in Germany?
Andrea Kiewel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 535,256), Bayern (reach 272,244), and Niedersachsen (reach 243,529). These three regions account for the largest share of the active audience.
What other brands do Andrea Kiewel fans also like?
Beyond Andrea Kiewel itself, the audience over-indexes on Home Office (3.09×), Rossmann (1.81×), Janet Evanovich (42.01×), and Graham Greene (6.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Andrea Kiewel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.