American Shorthair Audience in United States

American Shorthair logo

American Shorthair has an estimated audience of 767,076 people in United States. 57.6% are female, 42.4% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Lexus GX, Toronto Maple Leafs, Abyssinian cat, The Island (2005 film), Norwegian Forest cat.

The average American Shorthair fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lexus GX, Toronto Maple Leafs, Abyssinian cat, with strongest over-indexing on Lexus GX (154.73× the country average). Demographically, the American Shorthair audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of American Shorthair fans

Demographic split for American Shorthair audience in United States
MetricValue
Female57.6%
Male42.4%
Average age36.8
Estimated audience size767,076

Audience persona

The typical American Shorthair fan in United States is more female, around 36.8 years old, with strong Pet Ownership tendencies and a notable affinity for Lexus GX.

Top regions in United States

Top regions ranked by reach for American Shorthair in United States
RegionReachAffinity
California112,1311.33×
Texas80,8701.23×
Florida54,3851.05×
New York52,4931.22×
Pennsylvania28,3371.1×
Illinois27,4761.08×
Ohio24,2651.03×
Georgia23,7811.01×
North Carolina22,8080.99×
Washington21,4041.39×
Michigan21,0691.05×
New Jersey20,9051.07×
Virginia19,2951.03×
Massachusetts16,9711.12×
Tennessee15,0580.98×
Arizona14,8590.95×
Indiana14,5661.04×
Maryland13,7131.04×
Missouri12,6481.02×
Minnesota12,1401.1×
Oregon11,5931.32×
Colorado11,1010.92×
Wisconsin11,0540.96×
Kentucky9,9851.04×
South Carolina9,8980.86×
Alabama9,7010.91×
Oklahoma9,1541.07×
Louisiana9,0850.92×
Connecticut8,1461.06×
Nevada7,3070.98×
Utah7,1421.04×
Arkansas6,7081.06×
Kansas6,3611.05×
Iowa6,1730.98×
Mississippi5,0270.8×
Idaho3,7740.98×
West Virginia3,6791.03×
Hawaii3,6451.11×
Nebraska3,5820.93×
New Mexico3,0180.78×
New Hampshire2,8070.93×
Rhode Island2,5161.03×
Maine2,4710.9×
Montana1,9390.91×
Washington, District of Columbia1,8650.81×
Delaware1,7500.83×
North Dakota1,5150.96×
South Dakota1,4860.84×
Alaska1,2300.75×
Vermont1,0780.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Shorthair audience
BrandAffinityCategory
Lexus GX154.73×Cars & Mobility
Toronto Maple Leafs113.27×Sports
Abyssinian cat65.82×Pets & Animals
The Island (2005 film)41.9×Movies & TV
Norwegian Forest cat53.99×Pets & Animals
Russian Blue53.46×Pets & Animals
DuckDuckGo13.22×Internet & Social Media
Siamese cat12.95×Pets & Animals
Sphynx cat14.8×Pets & Animals
British Shorthair13.11×Pets & Animals
Maine Coon13×Pets & Animals
Exotic Shorthair39.43×Pets & Animals
Birman56.47×Pets & Animals
Turkish Angora66.56×Pets & Animals
American Curl53.58×Pets & Animals
Dog lovers6.45×Pets & Animals
Avant25.51×Business & Career
Pixi16.97×Beauty & Wellness
Persian cat8.56×Pets & Animals
Shih Tzu6.94×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Shorthair audience
TraitClusterScore
Pet OwnershipJOY1.84
TravellingTHRILL1.8
SpiritualityBALANCE1.54
Convenience OrientationPREMIUM1.51
Price SensitivityPREMIUM1.5
CreativityOPEN1.44

Worldwide distribution

Worldwide audience distribution share by country for American Shorthair
CountryShare
Japan28.8%
United States13.8%
United Kingdom6.5%

See American Shorthair audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does American Shorthair have in United States?

American Shorthair has an estimated audience of 767,076 people in United States, concentrated in California and Texas.

What is the gender split and age of American Shorthair fans?

57.6% of American Shorthair fans are female, 42.4% are male, with an average age of 36.8 years.

Which brands do American Shorthair fans like most?

American Shorthair fans show strongest brand affinity for Lexus GX (154.73×), Toronto Maple Leafs (113.27×), and Abyssinian cat (65.82×) over the country average.

Where do American Shorthair fans live in United States?

American Shorthair fans in United States are most concentrated in California (reach 112,131), Texas (reach 80,870), and Florida (reach 54,385). These three regions account for the largest share of the active audience.

What other brands do American Shorthair fans also like?

Beyond American Shorthair itself, the audience over-indexes on Toronto Maple Leafs (113.27×), Abyssinian cat (65.82×), The Island (2005 film) (41.9×), and Norwegian Forest cat (53.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Shorthair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.