Avant Audience in United States

Avant logo

Avant has an estimated audience of 1,786,557 people in United States. 58.9% are female, 41.1% are male, average age 34.6. Top regions: Texas, California, Florida. Top brand affinities: Cleveland Clinic, JibJab, No Escape (1994 film), Harlow, Celtic mythology.

The average Avant fan in United States is 34.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Cleveland Clinic, JibJab, No Escape (1994 film), with strongest over-indexing on Cleveland Clinic (41.51× the country average). Demographically, the Avant audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Avant fans

Demographic split for Avant audience in United States
MetricValue
Female58.9%
Male41.1%
Average age34.6
Estimated audience size1,786,557

Audience persona

The typical Avant fan in United States is more female, around 34.6 years old, with strong Family Orientation tendencies and a notable affinity for Cleveland Clinic.

Top regions in United States

Top regions ranked by reach for Avant in United States
RegionReachAffinity
Texas186,9221.22×
California153,0010.78×
Florida143,4821.19×
Georgia83,1401.51×
New York79,8040.8×
Illinois79,4991.34×
Pennsylvania79,2551.32×
Ohio74,3491.35×
North Carolina69,6311.3×
Michigan52,8051.13×
Virginia46,1121.06×
New Jersey42,6220.94×
Tennessee41,4161.16×
Indiana40,0641.23×
Arizona36,7621.01×
Maryland34,8381.13×
Alabama34,3031.37×
Missouri33,3441.16×
South Carolina32,4461.21×
Washington29,7310.83×
Louisiana26,7261.16×
Kentucky26,5791.19×
Oklahoma24,3331.23×
Connecticut24,2221.35×
Arkansas22,6031.54×
Mississippi21,8521.48×
Colorado21,3100.76×
Minnesota20,0660.78×
Massachusetts19,2260.55×
Oregon18,9310.92×
Nevada18,8371.09×
Kansas14,3161.02×
Wisconsin12,0550.45×
Utah8,6970.54×
Nebraska8,0360.9×
New Mexico7,9940.89×
New Hampshire7,6201.08×
Idaho7,1800.8×
Rhode Island7,0081.23×
North Dakota5,8421.59×
Maine5,4680.85×
Delaware5,2321.06×
Iowa4,5380.31×
Washington, District of Columbia3,9740.74×
Montana3,9120.79×
South Dakota3,4330.83×
West Virginia3,3280.4×
Alaska2,8990.76×
Wyoming2,4730.93×
Hawaii2,3530.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Avant audience
BrandAffinityCategory
Cleveland Clinic41.51×Health
JibJab11.42×Internet & Social Media
No Escape (1994 film)15.36×Movies & TV
Harlow15.16×Travel & Leisure
Celtic mythology12.25×Arts & Culture
3D printing2.94×Technology & Electronics
Urban horticulture3.86×Home & Garden
Goop5.08×Internet & Social Media
Grinch3.77×Movies & TV
Jesse Plemons3.18×Movies & TV
Whataburger1.62×Food & Beverages
Google Photos2.18×Technology & Electronics
Governor of Michigan6.32×Politics & Society
Litter box1.76×Pets & Animals
TV Fanatic8.62×Movies & TV
Guayabera22.52×Fashion & Accessoires
Kendra Scott2.01×Fashion & Accessoires
Queens College, City University of New York4.96×Business & Career
Tierra Cali4.75×Travel & Leisure
Saving1.82×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Avant audience
TraitClusterScore
Family OrientationCONSERVATISM1.54
Price SensitivityPREMIUM1.32
LGBTQ+ IdentityOPEN1.15
Healthy LifestyleBALANCE1.12
Social Media UsageJOY1.12
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Avant
CountryShare
United States64.2%
Brazil3.8%
Australia3.5%

See Avant audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Avant have in United States?

Avant has an estimated audience of 1,786,557 people in United States, concentrated in Texas and California.

What is the gender split and age of Avant fans?

58.9% of Avant fans are female, 41.1% are male, with an average age of 34.6 years.

Which brands do Avant fans like most?

Avant fans show strongest brand affinity for Cleveland Clinic (41.51×), JibJab (11.42×), and No Escape (1994 film) (15.36×) over the country average.

Where do Avant fans live in United States?

Avant fans in United States are most concentrated in Texas (reach 186,922), California (reach 153,001), and Florida (reach 143,482). These three regions account for the largest share of the active audience.

What other brands do Avant fans also like?

Beyond Avant itself, the audience over-indexes on JibJab (11.42×), No Escape (1994 film) (15.36×), Harlow (15.16×), and Celtic mythology (12.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Avant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.