Rascasse Audience Intelligence

Avant Target Market in United States

A data profile of the people who buy, follow and care about Avant in United States — modelled from more than twelve digital signal sources. Avant has an estimated audience of 1,816,091 people in United States.

#1572among Brand in United States#1135in Business & Career

The average Avant fan in United States is 34.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Marques Houston, Cyndi Lauper, Charli XCX, with strongest over-indexing on Marques Houston (100.04× the country average).

Demographically, the Avant audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Avant fan in United States is more female, around 34.6 years old, with strong Career Orientation tendencies and a notable affinity for Marques Houston.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avant profile in United States.

Audience size
1.8M
in United States
Gender
58.9%♀
41.1% male
Age
34.6
average years
Country rank
#15347
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Avant

58.9% are female, 41.1% are male, average age 34.6.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Avant audience in United States
MetricValue
Female58.9%
Male41.1%
Average age34.6
Estimated audience size1,816,091
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Avant audience in United States
Age bracketShare%
16-1934%
20-2919%
30-3917%
40-4916%
50+13%
Fig. 04

Worldwide distribution

64.0%

of the worldwide Avant audience comes from United States.

Worldwide audience distribution share by country for Avant
CountryShare
United States64.0%
Brazil3.7%
India3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avant audience in United States is strongest.

Fig. 05

Top regions by affinity

Avant customers by region in United States
#RegionReachAffinity×
01North Dakota~6K1.67×
02Arkansas~20K1.49×
03Mississippi~20K1.45×
04Georgia~80K1.42×
05Alabama~30K1.35×
06Connecticut~20K1.29×
07Ohio~70K1.28×
08Oklahoma~30K1.28×
09Pennsylvania~80K1.25×
10Illinois~70K1.24×
11North Carolina~70K1.24×
12Rhode Island~7K1.24×
13Kentucky~30K1.19×
14Indiana~40K1.18×
15Florida~100K1.17×
16South Carolina~30K1.17×
17Louisiana~30K1.16×
18Missouri~30K1.15×
19Texas~200K1.14×
20Tennessee~40K1.14×
21Delaware~6K1.14×
22Nevada~20K1.13×
23Maryland~30K1.11×
24Michigan~50K1.10×
25New Mexico~10K1.07×
26New Hampshire~7K1.05×
27Virginia~40K1.03×
28Arizona~40K1.00×
29Kansas~10K1.00×
30New Jersey~40K0.94×
31Wyoming~2K0.93×
32South Dakota~4K0.91×
33Oregon~20K0.90×
34Nebraska~8K0.90×
35Montana~4K0.88×
36Alaska~3K0.88×
37Maine~5K0.85×
38Idaho~8K0.84×
39Washington~30K0.79×
40Washington, District of Columbia~4K0.79×
41California~200K0.77×
42Minnesota~20K0.77×
43New York~80K0.76×
44Colorado~20K0.73×
45Utah~10K0.65×
46Massachusetts~20K0.52×
47West Virginia~4K0.51×
48Wisconsin~10K0.47×
49Hawaii~3K0.43×
50Iowa~6K0.39×
Fig. 06

Affinity by region

Affinity by region — Avant, United States
0.39×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avant audience
#·InterestCategoryAffinity×
01Marques HoustonMusic & Radio100.04×
02WalletHubBusiness & Career50.58×
03Kyle LowrySports43.44×
04Before SunriseMovies & TV43.34×
05Ja RuleMusic & Radio41.62×
06Irina ShaykFashion & Accessoires40.24×
07Faith EvansMusic & Radio33.28×
08Tyrese GibsonMusic & Radio30.50×
09Master PMusic & Radio28.77×
10Cyndi LauperMusic & Radio28.27×
11Wham!Music & Radio26.54×
12Himalayan catPets & Animals26.06×
13Missy ElliottMusic & Radio23.89×
14Charli XCXMusic & Radio23.62×
15Russian BluePets & Animals23.50×
16Toni BraxtonMusic & Radio17.58×
17Jennifer HudsonMusic & Radio15.51×
18RomanticismPolitics & Society10.91×
19Teyana TaylorMovies & TV7.53×
20TMZInternet & Social Media3.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avant audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.54×
Price SensitivityPREMIUM1.46×
Family OrientationCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avant audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Sports ActivityPOWER0.81×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Avant's target market in United States?

Avant's target market in United States covers an estimated 1,816,091 people, concentrated in Texas and California.

02

What is the gender split and age of Avant customers?

58.9% of the Avant audience are female, 41.1% are male, with an average age of 34.6 years.

03

Which brands do Avant fans like most?

Avant fans show strongest brand affinity for Marques Houston (100.04×), Cyndi Lauper (28.27×), and Charli XCX (23.62×) over the country average.

04

Where do Avant fans live in United States?

Avant fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Avant fans also like?

Beyond Avant itself, the audience over-indexes on Cyndi Lauper (28.27×), Charli XCX (23.62×), Irina Shayk (40.24×), and Ja Rule (41.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Avant audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Avant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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