Cleanliness Audience in United States

Cleanliness logo

Cleanliness has an estimated audience of 11,795,394 people in United States. 58.4% are female, 41.6% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Cleaning, Environmental remediation, Commercial cleaning, Spring cleaning, Housekeeping.

The average Cleanliness fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cleaning, Environmental remediation, Commercial cleaning, with strongest over-indexing on Cleaning (21.38× the country average). Demographically, the Cleanliness audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Cleanliness fans

Demographic split for Cleanliness audience in United States
MetricValue
Female58.4%
Male41.6%
Average age40.5
Estimated audience size11,795,394

Audience persona

The typical Cleanliness fan in United States is more female, around 40.5 years old, with strong Family Orientation tendencies and a notable affinity for Cleaning.

Top regions in United States

Top regions ranked by reach for Cleanliness in United States
RegionReachAffinity
California1,807,9991.39×
Texas1,161,3501.15×
Florida815,6581.02×
New York713,7251.08×
Illinois424,1341.08×
Pennsylvania403,2951.02×
Georgia399,6301.1×
North Carolina385,6571.09×
Ohio363,1071×
Virginia349,0021.21×
New Jersey323,3921.08×
Michigan317,1561.03×
Washington283,7321.2×
Arizona272,2721.13×
Tennessee240,6391.02×
Massachusetts231,0790.99×
Maryland230,1531.13×
Missouri206,8231.09×
South Carolina206,4971.16×
Indiana204,6300.95×
Wisconsin168,7530.95×
Colorado168,0300.9×
Minnesota164,8390.98×
Alabama157,9630.96×
Louisiana157,6921.04×
Oregon152,6241.13×
Nevada131,4081.15×
Oklahoma122,8010.94×
Kentucky120,8550.82×
Connecticut114,3620.97×
Utah98,6130.93×
Arkansas95,1760.98×
Kansas94,7361.02×
Iowa83,4200.86×
Mississippi81,9260.84×
Hawaii68,1861.34×
Idaho60,3971.02×
New Mexico58,4600.99×
Nebraska49,1730.83×
West Virginia39,3910.72×
New Hampshire36,1310.78×
Maine34,8680.83×
Washington, District of Columbia32,8830.93×
Rhode Island29,5670.79×
South Dakota28,0801.03×
Delaware28,0670.86×
Montana27,1550.83×
North Dakota24,8551.03×
Alaska23,7340.94×
Vermont16,8670.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cleanliness audience
BrandAffinityCategory
Cleaning21.38×Home & Garden
Environmental remediation28.21×Politics & Society
Commercial cleaning17.37×Business & Career
Spring cleaning8.57×Home & Garden
Housekeeping5.52×Travel & Leisure
Cleaner7.82×Business & Career
Texas Roadhouse2.25×Food & Beverages
Auto maintenance4.64×Cars & Mobility
Dollar Tree2.19×Shopping
Used Cars3.4×Cars & Mobility
Macy's1.96×Shopping
Google Docs2.04×Internet & Social Media
Dollar General1.84×Shopping
Sales promotion1.58×Shopping
Lowe's1.62×Shopping
Walgreens1.76×Shopping
AutoZone1.77×Cars & Mobility
Marshalls1.91×Fashion & Accessoires
Aldi1.65×Shopping
Home repair1.95×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cleanliness audience
TraitClusterScore
Family OrientationCONSERVATISM1.92
Quality AwarenessPREMIUM1.76
LGBTQ+ IdentityOPEN1.5
Career OrientationPOWER1.5
Price SensitivityPREMIUM1.49
Convenience OrientationPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Cleanliness
CountryShare
United States13.0%
Japan8.0%
Italy6.8%

See Cleanliness audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Cleanliness have in United States?

Cleanliness has an estimated audience of 11,795,394 people in United States, concentrated in California and Texas.

What is the gender split and age of Cleanliness fans?

58.4% of Cleanliness fans are female, 41.6% are male, with an average age of 40.5 years.

Which brands do Cleanliness fans like most?

Cleanliness fans show strongest brand affinity for Cleaning (21.38×), Environmental remediation (28.21×), and Commercial cleaning (17.37×) over the country average.

Where do Cleanliness fans live in United States?

Cleanliness fans in United States are most concentrated in California (reach 1,807,999), Texas (reach 1,161,350), and Florida (reach 815,658). These three regions account for the largest share of the active audience.

What other brands do Cleanliness fans also like?

Beyond Cleanliness itself, the audience over-indexes on Environmental remediation (28.21×), Commercial cleaning (17.37×), Spring cleaning (8.57×), and Housekeeping (5.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleanliness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.