Rascasse Audience Intelligence

Cleanliness Audience in United States

A data profile of the people who buy, follow and care about Cleanliness in United States — modelled from more than twelve digital signal sources. Cleanliness has an estimated audience of 11,795,394 people in United States.

#1989among Topic in United States#217in Home & Garden

The average Cleanliness fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cleaning, Environmental remediation, Commercial cleaning, with strongest over-indexing on Cleaning (21.38× the country average).

Demographically, the Cleanliness audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cleanliness fan in United States is more female, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cleaning.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cleanliness profile in United States.

Audience size
11.8M
in United States
Gender
58.4%♀
41.6% male
Age
40.5
average years
Country rank
#3030
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cleanliness fans

58.4% are female, 41.6% are male, average age 40.5.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Cleanliness audience in United States
MetricValue
Female58.4%
Male41.6%
Average age40.5
Estimated audience size11,795,394
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Cleanliness audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4920%
50+25%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Cleanliness audience comes from United States.

Worldwide audience distribution share by country for Cleanliness
CountryShare
United States13.0%
Japan8.0%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cleanliness audience in United States is strongest.

Fig. 05

Top regions by affinity

Cleanliness fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~60K1.20×
02California~1.5M1.19×
03Virginia~300K1.13×
04Washington~300K1.10×
05Maryland~200K1.10×
06Arizona~300K1.09×
07South Carolina~200K1.09×
08Texas~1M1.07×
09Georgia~400K1.07×
10Oregon~100K1.07×
11Nevada~100K1.07×
12South Dakota~30K1.06×
13North Carolina~400K1.05×
14New Mexico~60K1.05×
15Illinois~400K1.03×
16Michigan~300K1.03×
17New Jersey~300K1.03×
18Louisiana~200K1.03×
19Idaho~60K1.03×
20Alaska~30K1.02×
21North Dakota~20K1.01×
22Connecticut~100K1.00×
23Florida~800K0.99×
24New York~700K0.99×
25Ohio~400K0.99×
26Alabama~200K0.99×
27Arkansas~100K0.99×
28Wisconsin~200K0.98×
29Montana~30K0.98×
30Delaware~30K0.98×
31Pennsylvania~400K0.97×
32Indiana~200K0.97×
33Missouri~200K0.97×
34Colorado~200K0.97×
35Oklahoma~100K0.97×
36Utah~100K0.97×
37Kansas~90K0.97×
38Iowa~90K0.96×
39Tennessee~200K0.95×
40Massachusetts~200K0.95×
41Minnesota~200K0.95×
42Vermont~20K0.95×
43Mississippi~90K0.94×
44Nebraska~60K0.94×
45West Virginia~50K0.94×
46Maine~40K0.94×
47Washington, District of Columbia~30K0.94×
48Rhode Island~30K0.93×
49Kentucky~100K0.91×
50New Hampshire~40K0.91×
Fig. 06

Affinity by region

Affinity by region — Cleanliness, United States
0.91×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cleanliness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cleanliness audience
#·InterestCategoryAffinity×
01Environmental remediationPolitics & Society28.21×
02CleaningHome & Garden21.38×
03Commercial cleaningBusiness & Career17.37×
04Spring cleaningHome & Garden8.57×
05CleanerBusiness & Career7.82×
06HousekeepingTravel & Leisure5.52×
07Auto maintenanceCars & Mobility4.64×
08Used CarsCars & Mobility3.40×
09Texas RoadhouseFood & Beverages2.25×
10Dollar TreeShopping2.19×
11Popeyes Louisiana KitchenFood & Beverages2.18×
12Google DocsInternet & Social Media2.04×
13Macy'sShopping1.96×
14Home repairHome & Garden1.95×
15MarshallsFashion & Accessoires1.91×
16Dollar GeneralShopping1.84×
17AutoZoneCars & Mobility1.77×
18WalgreensShopping1.76×
19AldiShopping1.65×
20Sales promotionShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cleanliness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cleanliness audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.78×
Price SensitivityPREMIUM1.75×
Quality AwarenessPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cleanliness audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.95×
SpiritualityBALANCE1.02×
TravellingTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cleanliness have in United States?

Cleanliness has an estimated audience of 11,795,394 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cleanliness fans?

58.4% of Cleanliness fans are female, 41.6% are male, with an average age of 40.5 years.

03

Which brands do Cleanliness fans like most?

Cleanliness fans show strongest brand affinity for Cleaning (21.38×), Environmental remediation (28.21×), and Commercial cleaning (17.37×) over the country average.

04

Where do Cleanliness fans live in United States?

Cleanliness fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Cleanliness fans also like?

Beyond Cleanliness itself, the audience over-indexes on Environmental remediation (28.21×), Commercial cleaning (17.37×), Spring cleaning (8.57×), and Housekeeping (5.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Cleanliness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleanliness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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