Cleaner Audience in United States

Cleaner has an estimated audience of 9,347,032 people in United States. 61.0% are female, 39.0% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Cleanliness, Carpet cleaning, Wedding dress, Dollar General, Real property.

The average Cleaner fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cleanliness, Carpet cleaning, Wedding dress, with strongest over-indexing on Cleanliness (7.78× the country average). Demographically, the Cleaner audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Cleaner fans

Demographic split for Cleaner audience in United States
MetricValue
Female61.0%
Male39.0%
Average age43.2
Estimated audience size9,347,032

Audience persona

The typical Cleaner fan in United States is more female, around 43.2 years old, with strong Pet Ownership tendencies and a notable affinity for Cleanliness.

Top regions in United States

Top regions ranked by reach for Cleaner in United States
RegionReachAffinity
California1,426,1271.39×
Texas1,066,8021.33×
Florida821,5801.3×
New York793,8661.52×
Illinois388,7951.25×
Georgia358,9331.25×
Pennsylvania323,6511.03×
North Carolina311,7401.11×
New Jersey308,4781.3×
Virginia293,0121.29×
Michigan272,0211.11×
Ohio259,9600.9×
Washington226,9991.21×
Tennessee207,0861.1×
Massachusetts194,7751.06×
Maryland187,8401.17×
Arizona176,3420.92×
Indiana175,7641.03×
Colorado148,5601.01×
South Carolina130,9580.93×
Oregon130,0751.21×
Louisiana129,0321.07×
Wisconsin127,8270.91×
Minnesota127,7990.95×
Oklahoma116,6361.12×
Alabama116,3020.89×
Kentucky114,7880.98×
Missouri113,0690.75×
Nevada101,3721.12×
Connecticut99,2981.06×
Mississippi79,8801.04×
Arkansas76,1660.99×
Kansas73,0290.99×
Utah70,7480.85×
Iowa60,5500.79×
New Mexico46,0010.98×
Nebraska40,9500.87×
Idaho39,5350.84×
Washington, District of Columbia38,8991.38×
West Virginia36,9430.85×
Hawaii36,2440.9×
Rhode Island27,7450.93×
New Hampshire27,3100.74×
Maine25,5320.76×
Delaware24,8460.96×
Montana17,1200.66×
South Dakota14,5270.67×
North Dakota13,2780.69×
Alaska11,7150.59×
Vermont9,9970.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cleaner audience
BrandAffinityCategory
Cleanliness7.78×Home & Garden
Carpet cleaning5.23×Home & Garden
Wedding dress3.55×Fashion & Accessoires
Dollar General1.85×Shopping
Real property2.54×Home & Garden
Breaking news1.5×Movies & TV
Home Appliances1.68×Home & Garden
Local news1.7×News
Air purifier4.86×Home & Garden
Texas Roadhouse1.5×Food & Beverages
Livemusic1.99×Music & Radio
J. C. Penney1.89×Shopping
Microwave oven2.38×Home & Garden
Menards1.85×Home & Garden
Dentistry1.99×Business & Career
Life insurance2.1×Business & Career
Kroger1.55×Food & Beverages
Leather1.53×Fashion & Accessoires
Counter-terrorism awareness9.87×Politics & Society
Lawn mower2.49×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cleaner audience
TraitClusterScore
Pet OwnershipJOY1.99
Family OrientationCONSERVATISM1.72
IndulgenceJOY1.53
Convenience OrientationPREMIUM1.36
Quality AwarenessPREMIUM1.34
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Cleaner
CountryShare
United States27.8%
United Kingdom9.0%
Australia3.4%

See Cleaner audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Cleaner have in United States?

Cleaner has an estimated audience of 9,347,032 people in United States, concentrated in California and Texas.

What is the gender split and age of Cleaner fans?

61.0% of Cleaner fans are female, 39.0% are male, with an average age of 43.2 years.

Which brands do Cleaner fans like most?

Cleaner fans show strongest brand affinity for Cleanliness (7.78×), Carpet cleaning (5.23×), and Wedding dress (3.55×) over the country average.

Where do Cleaner fans live in United States?

Cleaner fans in United States are most concentrated in California (reach 1,426,127), Texas (reach 1,066,802), and Florida (reach 821,580). These three regions account for the largest share of the active audience.

What other brands do Cleaner fans also like?

Beyond Cleaner itself, the audience over-indexes on Carpet cleaning (5.23×), Wedding dress (3.55×), Dollar General (1.85×), and Real property (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.