Rascasse Audience Intelligence

Cleaner Audience in United States

A data profile of the people who buy, follow and care about Cleaner in United States — modelled from more than twelve digital signal sources. Cleaner has an estimated audience of 9,347,032 people in United States.

#2419among Topic in United States#372in Business & Career

The average Cleaner fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cleanliness, Carpet cleaning, Microwave oven, with strongest over-indexing on Cleanliness (7.82× the country average).

Demographically, the Cleaner audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cleaner fan in United States is more female, around 43.2 years old, with strong Pet Ownership tendencies and a notable affinity for Cleanliness.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cleaner profile in United States.

Audience size
9.3M
in United States
Gender
61.0%♀
39.0% male
Age
43.2
average years
Country rank
#3833
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cleaner fans

61.0% are female, 39.0% are male, average age 43.2.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Cleaner audience in United States
MetricValue
Female61.0%
Male39.0%
Average age43.2
Estimated audience size9,347,032
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Cleaner audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Cleaner audience comes from United States.

Worldwide audience distribution share by country for Cleaner
CountryShare
United States27.8%
United Kingdom9.0%
Australia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cleaner audience in United States is strongest.

Fig. 05

Top regions by affinity

Cleaner fans by region: top regions in United States
#RegionReachAffinity×
01New York~700K1.26×
02California~1M1.19×
03Florida~700K1.17×
04Texas~900K1.15×
05New Jersey~300K1.13×
06Virginia~300K1.13×
07Oregon~100K1.13×
08Washington~200K1.12×
09Washington, District of Columbia~30K1.12×
10Georgia~300K1.10×
11Connecticut~100K1.10×
12Illinois~300K1.09×
13Oklahoma~100K1.08×
14Nevada~100K1.08×
15Maryland~200K1.06×
16Kansas~80K1.06×
17Arizona~200K1.05×
18Tennessee~200K1.05×
19Louisiana~100K1.05×
20North Carolina~300K1.04×
21Mississippi~80K1.04×
22Hawaii~40K1.04×
23Arkansas~80K1.02×
24Michigan~200K1.01×
25Colorado~100K1.01×
26Alabama~100K1.01×
27Kentucky~100K1.01×
28South Carolina~100K1.00×
29New Mexico~50K1.00×
30Indiana~200K0.99×
31Delaware~30K0.99×
32Massachusetts~200K0.98×
33Pennsylvania~300K0.97×
34Nebraska~40K0.96×
35Ohio~300K0.95×
36Missouri~100K0.95×
37Wisconsin~100K0.95×
38Minnesota~100K0.95×
39Idaho~40K0.95×
40Maine~30K0.94×
41Rhode Island~30K0.94×
42West Virginia~40K0.93×
43Montana~20K0.92×
44Alaska~20K0.92×
45Iowa~70K0.91×
46New Hampshire~30K0.89×
47Vermont~10K0.89×
48Utah~70K0.87×
49South Dakota~20K0.87×
50North Dakota~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Cleaner, United States
0.86×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cleaner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cleaner audience
#·InterestCategoryAffinity×
01Counter-terrorism awarenessPolitics & Society9.51×
02CleanlinessHome & Garden7.82×
03Carpet cleaningHome & Garden5.58×
04Air purifierHome & Garden4.15×
05Microwave ovenHome & Garden3.04×
06Mineral waterFood & Beverages2.60×
07QVCMovies & TV2.16×
08Hardware storeHome & Garden2.14×
09Real propertyHome & Garden2.11×
10Discount storesShopping2.01×
11Home insuranceBusiness & Career1.97×
12Ace HardwareHome & Garden1.94×
13Life insuranceBusiness & Career1.84×
14Discount TireShopping1.84×
15PharmacyBusiness & Career1.82×
16Solar energyHome & Garden1.80×
17United Parcel ServiceBusiness & Career1.70×
18Home AppliancesHome & Garden1.60×
19FedExBusiness & Career1.57×
20MenardsHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cleaner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cleaner audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.09×
IndulgenceJOY1.84×
Family OrientationCONSERVATISM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cleaner audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
ExtroversionTHRILL0.79×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cleaner have in United States?

Cleaner has an estimated audience of 9,347,032 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cleaner fans?

61.0% of Cleaner fans are female, 39.0% are male, with an average age of 43.2 years.

03

Which brands do Cleaner fans like most?

Cleaner fans show strongest brand affinity for Cleanliness (7.82×), Carpet cleaning (5.58×), and Microwave oven (3.04×) over the country average.

04

Where do Cleaner fans live in United States?

Cleaner fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Cleaner fans also like?

Beyond Cleaner itself, the audience over-indexes on Carpet cleaning (5.58×), Microwave oven (3.04×), Discount stores (2.01×), and Real property (2.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Cleaner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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