Reverse osmosis Audience in United States

Reverse osmosis has an estimated audience of 727,231 people in United States. 47.8% are female, 52.2% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Lakeland, Autism Awareness, Hard water, Diabetes mellitus awareness, Glade (brand).

The average Reverse osmosis fan in United States is 41.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lakeland, Autism Awareness, Hard water, with strongest over-indexing on Lakeland (150.26× the country average). Demographically, the Reverse osmosis audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Reverse osmosis fans

Demographic split for Reverse osmosis audience in United States
MetricValue
Female47.8%
Male52.2%
Average age41.8
Estimated audience size727,231

Audience persona

The typical Reverse osmosis fan in United States is balanced, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Lakeland.

Top regions in United States

Top regions ranked by reach for Reverse osmosis in United States
RegionReachAffinity
California81,7941.02×
Texas68,2511.09×
Florida63,2151.28×
New York48,9911.21×
Georgia27,0761.21×
Pennsylvania26,7621.09×
North Carolina26,4771.21×
Ohio25,4501.14×
Illinois25,1011.04×
New Jersey20,7911.12×
Michigan20,4101.07×
Tennessee16,5661.14×
Virginia16,4930.93×
Arizona15,3411.03×
Massachusetts14,5521.02×
Indiana13,6631.03×
Maryland13,1831.05×
Washington12,9990.89×
Missouri12,4841.06×
Colorado12,0051.05×
South Carolina11,5541.06×
Alabama11,2571.11×
Wisconsin10,7280.98×
Minnesota10,4891.01×
Kentucky9,7741.07×
Louisiana9,4951.01×
Oklahoma8,5231.06×
Connecticut7,6801.05×
Oregon7,6610.92×
Nevada6,3650.9×
Iowa6,1171.02×
Utah6,0020.92×
Kansas5,9141.03×
Arkansas5,9130.99×
Mississippi5,2960.88×
West Virginia3,4401.02×
Nebraska3,3540.92×
New Mexico3,2790.9×
Idaho3,2430.89×
New Hampshire2,7050.94×
Hawaii2,4410.78×
Maine2,3940.92×
Rhode Island2,3151×
Montana1,8660.93×
Washington, District of Columbia1,7700.81×
Delaware1,7570.88×
South Dakota1,6080.96×
North Dakota1,3160.88×
Alaska1,1900.76×
Wyoming1,0200.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reverse osmosis audience
BrandAffinityCategory
Lakeland150.26×Home & Garden
Autism Awareness19.03×Health
Hard water46.66×Home & Garden
Diabetes mellitus awareness12.48×Health
Glade (brand)62.09×Home & Garden
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Water purification19.22×Food & Beverages
Water filter17×Food & Beverages
Distilled water36.12×Home & Garden
Income tax13.19×Business & Career
Planet Fitness4.15×Sports
News of the World29.82×Movies & TV
Gumtree26.49×Home & Garden
Diaper bag5.87×Kids & Family
Capital One3.11×Business & Career
Google Maps3.02×Internet & Social Media
FAO Schwarz19.89×Shopping
Charles, Prince of Wales18.87×Politics & Society
Indeed.com2.87×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reverse osmosis audience
TraitClusterScore
Quality AwarenessPREMIUM1.64
Price SensitivityPREMIUM1.42
Convenience OrientationPREMIUM1.4
DIY MentalityTHRILL1.34
Career OrientationPOWER1.32
SustainabilityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Reverse osmosis
CountryShare
United States24.2%
Italy8.5%
India7.9%

See Reverse osmosis audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Reverse osmosis have in United States?

Reverse osmosis has an estimated audience of 727,231 people in United States, concentrated in California and Texas.

What is the gender split and age of Reverse osmosis fans?

47.8% of Reverse osmosis fans are female, 52.2% are male, with an average age of 41.8 years.

Which brands do Reverse osmosis fans like most?

Reverse osmosis fans show strongest brand affinity for Lakeland (150.26×), Autism Awareness (19.03×), and Hard water (46.66×) over the country average.

Where do Reverse osmosis fans live in United States?

Reverse osmosis fans in United States are most concentrated in California (reach 81,794), Texas (reach 68,251), and Florida (reach 63,215). These three regions account for the largest share of the active audience.

What other brands do Reverse osmosis fans also like?

Beyond Reverse osmosis itself, the audience over-indexes on Autism Awareness (19.03×), Hard water (46.66×), Diabetes mellitus awareness (12.48×), and Glade (brand) (62.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reverse osmosis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.