Rascasse Audience Intelligence

Reverse osmosis Audience in United States

A data profile of the people who buy, follow and care about Reverse osmosis in United States — modelled from more than twelve digital signal sources. Reverse osmosis has an estimated audience of 727,231 people in United States.

#9906among Topic in United States#1286in Home & Garden

The average Reverse osmosis fan in United States is 41.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lakeland, Hard water, Water filter, with strongest over-indexing on Lakeland (111.07× the country average).

Demographically, the Reverse osmosis audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reverse osmosis fan in United States is balanced, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Lakeland.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reverse osmosis profile in United States.

Audience size
727K
in United States
Gender
47.8%♀
52.2% male
Age
41.8
average years
Country rank
#29220
Topic in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reverse osmosis fans

47.8% are female, 52.2% are male, average age 41.8.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Reverse osmosis audience in United States
MetricValue
Female47.8%
Male52.2%
Average age41.8
Estimated audience size727,231
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Reverse osmosis audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4921%
50+27%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Reverse osmosis audience comes from United States.

Worldwide audience distribution share by country for Reverse osmosis
CountryShare
United States23.7%
Italy8.3%
India7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reverse osmosis audience in United States is strongest.

Fig. 05

Top regions by affinity

Reverse osmosis fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~30K1.21×
02Florida~60K1.19×
03Alabama~10K1.19×
04Georgia~30K1.15×
05Kentucky~10K1.13×
06Ohio~20K1.11×
07South Carolina~10K1.11×
08New York~40K1.10×
09Pennsylvania~30K1.09×
10Tennessee~20K1.09×
11Iowa~7K1.09×
12West Virginia~4K1.09×
13Missouri~10K1.08×
14Oklahoma~9K1.07×
15Indiana~10K1.05×
16Connecticut~8K1.05×
17Arkansas~6K1.05×
18Michigan~20K1.04×
19New Jersey~20K1.04×
20Kansas~6K1.04×
21Maine~3K1.04×
22Arizona~20K1.03×
23Rhode Island~2K1.03×
24Wyoming~1K1.03×
25Texas~60K1.02×
26Wisconsin~10K1.02×
27Illinois~20K1.01×
28Massachusetts~10K1.00×
29South Dakota~2K1.00×
30North Dakota~2K1.00×
31Maryland~10K0.99×
32Colorado~10K0.99×
33New Hampshire~3K0.99×
34Montana~2K0.98×
35California~80K0.95×
36Virginia~20K0.95×
37Nebraska~3K0.95×
38Minnesota~10K0.94×
39Idaho~3K0.94×
40Delaware~2K0.94×
41Oregon~8K0.93×
42New Mexico~3K0.93×
43Louisiana~8K0.89×
44Nevada~6K0.87×
45Alaska~1K0.87×
46Utah~6K0.86×
47Mississippi~5K0.82×
48Washington~10K0.81×
49Washington, District of Columbia~2K0.78×
50Hawaii~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Reverse osmosis, United States
0.70×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reverse osmosis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reverse osmosis audience
#·InterestCategoryAffinity×
01LakelandHome & Garden111.07×
02Glade (brand)Home & Garden51.86×
03Distilled waterHome & Garden44.53×
04Hard waterHome & Garden36.82×
05Water filterFood & Beverages23.47×
06FAO SchwarzShopping20.00×
07Water softeningHome & Garden19.32×
08Travis FimmelMovies & TV16.37×
09Single-family detached homeHome & Garden13.65×
10Water purificationFood & Beverages13.55×
11Sustainable energyHome & Garden7.95×
12Home automationTechnology & Electronics6.70×
13Renewable energyBusiness & Career6.46×
14Mortgage loansBusiness & Career4.78×
15FedExBusiness & Career4.47×
16First class travelTravel & Leisure4.46×
17Solar energyHome & Garden4.32×
18SubwayFood & Beverages2.73×
19AirbnbTravel & Leisure2.66×
20PinterestInternet & Social Media2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reverse osmosis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reverse osmosis audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.54×
SustainabilityBALANCE2.25×
Quality AwarenessPREMIUM2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reverse osmosis audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.82×
Pet OwnershipJOY0.86×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reverse osmosis have in United States?

Reverse osmosis has an estimated audience of 727,231 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Reverse osmosis fans?

47.8% of Reverse osmosis fans are female, 52.2% are male, with an average age of 41.8 years.

03

Which brands do Reverse osmosis fans like most?

Reverse osmosis fans show strongest brand affinity for Lakeland (111.07×), Hard water (36.82×), and Water filter (23.47×) over the country average.

04

Where do Reverse osmosis fans live in United States?

Reverse osmosis fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Reverse osmosis fans also like?

Beyond Reverse osmosis itself, the audience over-indexes on Hard water (36.82×), Water filter (23.47×), Glade (brand) (51.86×), and Distilled water (44.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Reverse osmosis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reverse osmosis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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