Rascasse Audience Intelligence

Distilled water Audience in United States

A data profile of the people who buy, follow and care about Distilled water in United States — modelled from more than twelve digital signal sources. Distilled water has an estimated audience of 911,043 people in United States.

#9005among Topic in United States#1165in Home & Garden

The average Distilled water fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hannah Arendt, Reverse osmosis, Taste, with strongest over-indexing on Hannah Arendt (265.9× the country average).

Demographically, the Distilled water audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Distilled water fan in United States is more female, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Hannah Arendt.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Distilled water profile in United States.

Audience size
911K
in United States
Gender
64.8%♀
35.2% male
Age
43.7
average years
Country rank
#25189
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Distilled water fans

64.8% are female, 35.2% are male, average age 43.7.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Distilled water audience in United States
MetricValue
Female64.8%
Male35.2%
Average age43.7
Estimated audience size911,043
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Distilled water audience in United States
Age bracketShare%
16-199%
20-2917%
30-3920%
40-4925%
50+29%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Distilled water audience comes from United States.

Worldwide audience distribution share by country for Distilled water
CountryShare
United States20.7%
Vietnam7.3%
Peru5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Distilled water audience in United States is strongest.

Fig. 05

Top regions by affinity

Distilled water fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.44×
02Hawaii~5K1.40×
03New Jersey~30K1.29×
04Connecticut~10K1.26×
05Nevada~10K1.25×
06New York~60K1.21×
07Maryland~20K1.21×
08Massachusetts~20K1.16×
09Rhode Island~3K1.15×
10Delaware~3K1.15×
11Illinois~30K1.14×
12Pennsylvania~30K1.13×
13Texas~90K1.09×
14Georgia~30K1.06×
15Virginia~20K1.06×
16Arizona~20K1.06×
17Washington~20K1.05×
18Florida~60K1.04×
19Louisiana~10K1.01×
20New Mexico~5K1.01×
21New Hampshire~4K1.00×
22North Carolina~30K0.99×
23Ohio~30K0.98×
24Michigan~20K0.98×
25Alabama~10K0.98×
26Mississippi~7K0.98×
27Indiana~20K0.96×
28Missouri~10K0.96×
29Minnesota~10K0.96×
30South Carolina~10K0.95×
31Wisconsin~10K0.94×
32Alaska~2K0.94×
33Colorado~10K0.93×
34Utah~8K0.93×
35Tennessee~20K0.92×
36Oregon~10K0.92×
37Nebraska~4K0.91×
38Washington, District of Columbia~2K0.90×
39Maine~3K0.89×
40Montana~2K0.89×
41Oklahoma~9K0.87×
42Idaho~4K0.87×
43North Dakota~2K0.87×
44Iowa~6K0.86×
45Kansas~6K0.86×
46Vermont~1K0.85×
47Arkansas~6K0.83×
48Kentucky~9K0.82×
49West Virginia~3K0.82×
50South Dakota~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Distilled water, United States
0.82×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Distilled water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Distilled water audience
#·InterestCategoryAffinity×
01Hannah ArendtLiterature265.90×
02Reverse osmosisHome & Garden44.53×
03SojuFood & Beverages26.81×
04Purified waterFood & Beverages22.89×
05Bottled waterFood & Beverages10.95×
06Water purificationFood & Beverages9.09×
07Water bottleFood & Beverages8.07×
08IceFood & Beverages6.93×
09TasteFashion & Accessoires6.01×
10Drinking waterFood & Beverages5.53×
11Jewel-OscoShopping5.32×
12Mineral waterFood & Beverages4.46×
13Panda ExpressFood & Beverages2.96×
141080iTechnology & Electronics2.76×
15WaterFood & Beverages2.23×
16MilkFood & Beverages2.16×
17Heart (novel)Literature2.03×
18GodPolitics & Society1.97×
19Macy'sShopping1.85×
20Sam's ClubShopping1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Distilled water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Distilled water audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.54×
Healthy LifestyleBALANCE1.40×
Early Adopter MentalityPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Distilled water audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.09×
Pet OwnershipJOY1.09×
Luxury OrientationPREMIUM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Distilled water have in United States?

Distilled water has an estimated audience of 911,043 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Distilled water fans?

64.8% of Distilled water fans are female, 35.2% are male, with an average age of 43.7 years.

03

Which brands do Distilled water fans like most?

Distilled water fans show strongest brand affinity for Hannah Arendt (265.9×), Reverse osmosis (44.53×), and Taste (6.01×) over the country average.

04

Where do Distilled water fans live in United States?

Distilled water fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Distilled water fans also like?

Beyond Distilled water itself, the audience over-indexes on Reverse osmosis (44.53×), Taste (6.01×), Drinking water (5.53×), and Ice (6.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Distilled water audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Distilled water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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