Distilled water Audience in United States

Distilled water has an estimated audience of 911,043 people in United States. 64.8% are female, 35.2% are male, average age 43.7. Top regions: California, Texas, New York. Top brand affinities: Hannah Arendt, Reverse osmosis, Taste, Drinking water, Ice.

The average Distilled water fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hannah Arendt, Reverse osmosis, Taste, with strongest over-indexing on Hannah Arendt (265.9× the country average). Demographically, the Distilled water audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Price Sensitivity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Distilled water fans

Demographic split for Distilled water audience in United States
MetricValue
Female64.8%
Male35.2%
Average age43.7
Estimated audience size911,043

Audience persona

The typical Distilled water fan in United States is more female, around 43.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Hannah Arendt.

Top regions in United States

Top regions ranked by reach for Distilled water in United States
RegionReachAffinity
California151,8431.52×
Texas86,1381.1×
New York66,8911.31×
Florida66,5011.08×
Illinois36,7261.21×
Pennsylvania34,7881.13×
New Jersey31,4511.36×
Georgia30,2541.08×
Ohio27,4950.98×
North Carolina27,3851×
Virginia24,2071.09×
Michigan23,8401×
Massachusetts20,5811.15×
Washington20,1851.1×
Arizona19,5061.05×
Maryland19,0571.22×
Tennessee16,7070.91×
Indiana15,8630.95×
Missouri14,4930.99×
Colorado13,6080.95×
Wisconsin13,3930.98×
South Carolina12,8400.94×
Alabama12,6661×
Minnesota12,6530.97×
Connecticut12,0051.31×
Nevada11,6111.32×
Louisiana11,5130.98×
Oregon9,9780.96×
Kentucky9,2600.81×
Oklahoma8,7140.86×
Utah7,7820.95×
Mississippi6,9060.92×
Iowa6,2380.83×
Arkansas6,0450.81×
Kansas5,9840.83×
Hawaii5,5781.42×
New Mexico4,4720.98×
Nebraska3,9100.86×
Idaho3,8530.84×
New Hampshire3,4970.97×
West Virginia3,2460.77×
Rhode Island3,1701.09×
Delaware2,7141.08×
Maine2,6990.83×
Washington, District of Columbia2,5430.93×
Montana2,1640.86×
Alaska1,6420.84×
South Dakota1,5470.73×
North Dakota1,4190.76×
Vermont1,2730.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Distilled water audience
BrandAffinityCategory
Hannah Arendt265.9×Literature
Reverse osmosis44.53×Home & Garden
Taste6.01×Fashion & Accessoires
Drinking water5.53×Food & Beverages
Ice6.93×Food & Beverages
Bottled water10.95×Food & Beverages
Purified water22.89×Food & Beverages
Water bottle8.07×Food & Beverages
Water2.23×Food & Beverages
Panda Express2.96×Food & Beverages
Water purification9.09×Food & Beverages
1080i2.76×Technology & Electronics
Soju26.81×Food & Beverages
Mineral water4.46×Food & Beverages
God1.97×Politics & Society
Heart (novel)2.03×Literature
Macy's1.85×Shopping
Jewel-Osco5.32×Shopping
Milk2.16×Food & Beverages
Childbirth2.21×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Distilled water audience
TraitClusterScore
Price SensitivityPREMIUM1.43
SpiritualityBALANCE1.27
CreativityOPEN1.24
Healthy LifestyleBALANCE1.18
ExtroversionTHRILL1.16
TravellingTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Distilled water
CountryShare
United States21.0%
Vietnam7.4%
Peru5.1%

See Distilled water audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Distilled water have in United States?

Distilled water has an estimated audience of 911,043 people in United States, concentrated in California and Texas.

What is the gender split and age of Distilled water fans?

64.8% of Distilled water fans are female, 35.2% are male, with an average age of 43.7 years.

Which brands do Distilled water fans like most?

Distilled water fans show strongest brand affinity for Hannah Arendt (265.9×), Reverse osmosis (44.53×), and Taste (6.01×) over the country average.

Where do Distilled water fans live in United States?

Distilled water fans in United States are most concentrated in California (reach 151,843), Texas (reach 86,138), and New York (reach 66,891). These three regions account for the largest share of the active audience.

What other brands do Distilled water fans also like?

Beyond Distilled water itself, the audience over-indexes on Reverse osmosis (44.53×), Taste (6.01×), Drinking water (5.53×), and Ice (6.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Distilled water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.