Rascasse Audience Intelligence

Soju Audience in United States

A data profile of the people who buy, follow and care about Soju in United States — modelled from more than twelve digital signal sources. Soju has an estimated audience of 419,696 people in United States.

#73among Beverage in United States#12107among Topic in United States#2145in Food & Beverages

The average Soju fan in United States is 31.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cha-Am District, Home Designing, Kimchi, with strongest over-indexing on Cha-Am District (320.7× the country average).

Demographically, the Soju audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soju fan in United States is more female, around 31.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Cha-Am District.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soju profile in United States.

Audience size
420K
in United States
Gender
62.0%♀
38.0% male
Age
31.3
average years
Country rank
#40530
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soju fans

62.0% are female, 38.0% are male, average age 31.3.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Soju audience in United States
MetricValue
Female62.0%
Male38.0%
Average age31.3
Estimated audience size419,696
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Soju audience in United States
Age bracketShare%
16-1943%
20-2922%
30-3914%
40-4912%
50+9%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Soju audience comes from United States.

Worldwide audience distribution share by country for Soju
CountryShare
South Korea19.3%
Japan13.1%
Taiwan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soju audience in United States is strongest.

Fig. 05

Top regions by affinity

Soju fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~3K1.80×
02Nevada~7K1.67×
03California~80K1.65×
04Washington~10K1.42×
05Pennsylvania~20K1.36×
06Alaska~1K1.31×
07New York~30K1.26×
08Texas~50K1.25×
09Oregon~6K1.22×
10Arizona~10K1.20×
11Washington, District of Columbia~2K1.20×
12Illinois~20K1.18×
13Massachusetts~10K1.18×
14Maryland~8K1.17×
15Colorado~8K1.17×
16Georgia~10K1.05×
17New Jersey~10K1.04×
18Virginia~10K1.04×
19Rhode Island~1K1.04×
20Connecticut~4K1.00×
21Kansas~3K1.00×
22Utah~4K0.98×
23New Mexico~2K0.97×
24Minnesota~6K0.94×
25Florida~30K0.93×
26Oklahoma~4K0.93×
27North Carolina~10K0.91×
28Delaware~1K0.91×
29Michigan~10K0.89×
30North Dakota<1K0.89×
31Tennessee~7K0.88×
32Indiana~7K0.88×
33Missouri~6K0.88×
34Idaho~2K0.88×
35Wisconsin~5K0.87×
36Kentucky~5K0.87×
37Nebraska~2K0.87×
38Arkansas~3K0.84×
39Ohio~10K0.83×
40Louisiana~4K0.83×
41Iowa~3K0.82×
42New Hampshire~1K0.82×
43Vermont<1K0.80×
44South Carolina~5K0.77×
45Maine~1K0.75×
46Alabama~4K0.74×
47Montana<1K0.72×
48South Dakota<1K0.72×
49Mississippi~2K0.67×
50West Virginia~1K0.65×
Fig. 06

Affinity by region

Affinity by region — Soju, United States
0.65×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soju audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soju audience
#·InterestCategoryAffinity×
01Cha-Am DistrictTravel & Leisure320.70×
02GalbiFood & Beverages133.30×
03Design MilkHome & Garden80.16×
04The Sims FreePlayGames72.72×
05KimchiFood & Beverages64.30×
06Lee Min-hoFashion & Accessoires42.93×
07Korean fried chickenFood & Beverages39.68×
08Home DesigningHome & Garden36.56×
09Super Smash Bros. BrawlGames33.23×
10Korean barbecueFood & Beverages27.51×
11Barbecue chickenFood & Beverages22.85×
12Kitchen DesignHome & Garden21.68×
13TokopediaShopping21.35×
14LazadaFashion & Accessoires18.84×
15The Master (2012 film)Movies & TV17.67×
16BTSMusic & Radio14.65×
17Korean hip hopMusic & Radio12.45×
18J-popMusic & Radio10.97×
19ProductivityBusiness & Career7.85×
20KPop Demon HuntersMovies & TV4.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soju audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soju audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.99×
TravellingTHRILL2.33×
SustainabilityBALANCE2.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soju audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
CreativityOPEN0.90×
Community OrientationOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soju have in United States?

Soju has an estimated audience of 419,696 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Soju fans?

62.0% of Soju fans are female, 38.0% are male, with an average age of 31.3 years.

03

Which brands do Soju fans like most?

Soju fans show strongest brand affinity for Cha-Am District (320.7×), Home Designing (36.56×), and Kimchi (64.3×) over the country average.

04

Where do Soju fans live in United States?

Soju fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Soju fans also like?

Beyond Soju itself, the audience over-indexes on Home Designing (36.56×), Kimchi (64.3×), The Sims FreePlay (72.72×), and Korean hip hop (12.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Soju audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soju. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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