Soju Audience in United States
Soju has an estimated audience of 419,696 people in United States. 62.0% are female, 38.0% are male, average age 31.3. Top regions: California, Texas, New York. Top brand affinities: Cha-Am District, Home Designing, Kimchi, Korean hip hop, Galbi.
The average Soju fan in United States is 31.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cha-Am District, Home Designing, Kimchi, with strongest over-indexing on Cha-Am District (320.7× the country average). Demographically, the Soju audience skews more female with an average age of 31.3, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Soju fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 31.3 |
| Estimated audience size | 419,696 |
Audience persona
The typical Soju fan in United States is more female, around 31.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cha-Am District.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 81,239 | 1.76× |
| Texas | 47,394 | 1.31× |
| New York | 30,801 | 1.31× |
| Florida | 26,896 | 0.95× |
| Illinois | 17,080 | 1.22× |
| Pennsylvania | 15,765 | 1.12× |
| Georgia | 14,093 | 1.09× |
| Washington | 12,676 | 1.51× |
| North Carolina | 11,779 | 0.93× |
| New Jersey | 11,576 | 1.08× |
| Virginia | 10,886 | 1.06× |
| Ohio | 10,687 | 0.83× |
| Massachusetts | 10,455 | 1.26× |
| Arizona | 10,291 | 1.2× |
| Michigan | 9,877 | 0.9× |
| Maryland | 8,684 | 1.2× |
| Colorado | 8,041 | 1.22× |
| Tennessee | 7,344 | 0.87× |
| Nevada | 7,063 | 1.74× |
| Indiana | 6,560 | 0.86× |
| Oregon | 6,282 | 1.31× |
| Missouri | 5,788 | 0.86× |
| Minnesota | 5,713 | 0.95× |
| Wisconsin | 5,429 | 0.86× |
| South Carolina | 4,823 | 0.76× |
| Kentucky | 4,509 | 0.86× |
| Louisiana | 4,338 | 0.8× |
| Oklahoma | 4,239 | 0.91× |
| Connecticut | 4,179 | 0.99× |
| Alabama | 4,038 | 0.69× |
| Utah | 3,753 | 1× |
| Hawaii | 3,446 | 1.91× |
| Kansas | 3,326 | 1.01× |
| Iowa | 2,836 | 0.82× |
| Arkansas | 2,732 | 0.79× |
| Mississippi | 2,109 | 0.61× |
| New Mexico | 1,999 | 0.95× |
| Nebraska | 1,884 | 0.9× |
| Idaho | 1,770 | 0.84× |
| Washington, District of Columbia | 1,570 | 1.24× |
| Rhode Island | 1,366 | 1.02× |
| New Hampshire | 1,291 | 0.78× |
| Alaska | 1,100 | 1.23× |
| West Virginia | 1,074 | 0.55× |
| Maine | 1,074 | 0.71× |
| Delaware | 1,016 | 0.88× |
| Montana | 745 | 0.64× |
| North Dakota | 674 | 0.78× |
| South Dakota | 625 | 0.64× |
| Vermont | 497 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cha-Am District | 320.7× | Travel & Leisure |
| Home Designing | 36.56× | Home & Garden |
| Kimchi | 64.3× | Food & Beverages |
| Korean hip hop | 12.45× | Music & Radio |
| Galbi | 133.3× | Food & Beverages |
| Kitchen Design | 21.68× | Home & Garden |
| Design Milk | 80.16× | Home & Garden |
| Lee Min-ho | 42.93× | Fashion & Accessoires |
| BTS | 14.65× | Music & Radio |
| Korean fried chicken | 39.68× | Food & Beverages |
| Korean barbecue | 27.51× | Food & Beverages |
| The Master (2012 film) | 17.67× | Movies & TV |
| Labubu | 8.71× | Kids & Family |
| Productivity | 7.85× | Business & Career |
| Super Smash Bros. Brawl | 33.23× | Games |
| KPop Demon Hunters | 4.1× | Movies & TV |
| J-pop | 10.97× | Music & Radio |
| Lazada | 18.84× | Fashion & Accessoires |
| Michael Bay | 29.09× | Movies & TV |
| Barbecue chicken | 22.85× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.85 |
| Indulgence | JOY | 2.25 |
| Luxury Orientation | PREMIUM | 1.75 |
| Urban Lifestyle | OPEN | 1.73 |
| Design Affinity | PREMIUM | 1.72 |
| Travelling | THRILL | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| South Korea | 19.4% |
| Japan | 13.1% |
| Taiwan | 8.0% |
See Soju audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
Frequently asked questions
How many fans does Soju have in United States?
Soju has an estimated audience of 419,696 people in United States, concentrated in California and Texas.
What is the gender split and age of Soju fans?
62.0% of Soju fans are female, 38.0% are male, with an average age of 31.3 years.
Which brands do Soju fans like most?
Soju fans show strongest brand affinity for Cha-Am District (320.7×), Home Designing (36.56×), and Kimchi (64.3×) over the country average.
Where do Soju fans live in United States?
Soju fans in United States are most concentrated in California (reach 81,239), Texas (reach 47,394), and New York (reach 30,801). These three regions account for the largest share of the active audience.
What other brands do Soju fans also like?
Beyond Soju itself, the audience over-indexes on Home Designing (36.56×), Kimchi (64.3×), Korean hip hop (12.45×), and Galbi (133.3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Soju. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.