Rascasse Audience Intelligence

Barbecue chicken Audience in United States

A data profile of the people who buy, follow and care about Barbecue chicken in United States — modelled from more than twelve digital signal sources. Barbecue chicken has an estimated audience of 1,402,650 people in United States.

#137among Dish in United States#7532among Topic in United States#1097in Food & Beverages

The average Barbecue chicken fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Draught beer, Barbecue sauce, Kitesurfing, with strongest over-indexing on Draught beer (16.72× the country average).

Demographically, the Barbecue chicken audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Sustainability, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barbecue chicken fan in United States is more female, around 37.1 years old, with strong Sustainability tendencies and a notable affinity for Draught beer.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barbecue chicken profile in United States.

Audience size
1.4M
in United States
Gender
55.2%♀
44.8% male
Age
37.1
average years
Country rank
#18670
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barbecue chicken fans

55.2% are female, 44.8% are male, average age 37.1.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Barbecue chicken audience in United States
MetricValue
Female55.2%
Male44.8%
Average age37.1
Estimated audience size1,402,650
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Barbecue chicken audience in United States
Age bracketShare%
16-1929%
20-2917%
30-3917%
40-4919%
50+19%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Barbecue chicken audience comes from United States.

Worldwide audience distribution share by country for Barbecue chicken
CountryShare
United States26.5%
Japan9.7%
Brazil9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barbecue chicken audience in United States is strongest.

Fig. 05

Top regions by affinity

Barbecue chicken fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.86×
02Virginia~50K1.53×
03North Carolina~60K1.33×
04Texas~100K1.24×
05Georgia~50K1.23×
06South Carolina~30K1.21×
07Maryland~30K1.18×
08New Jersey~40K1.14×
09Alabama~20K1.12×
10Massachusetts~30K1.11×
11Tennessee~30K1.08×
12Mississippi~10K1.08×
13Arkansas~10K1.08×
14California~200K1.06×
15Nebraska~7K1.05×
16Oklahoma~20K1.04×
17West Virginia~7K1.03×
18Delaware~4K1.03×
19Pennsylvania~50K1.01×
20Louisiana~20K1.00×
21Oregon~20K1.00×
22Kansas~10K0.99×
23Kentucky~20K0.98×
24Illinois~50K0.97×
25Michigan~40K0.97×
26Minnesota~20K0.97×
27Florida~90K0.96×
28Ohio~40K0.96×
29Montana~4K0.96×
30Alaska~3K0.95×
31Connecticut~10K0.94×
32Indiana~20K0.93×
33Nevada~10K0.93×
34Rhode Island~4K0.93×
35New Mexico~7K0.92×
36North Dakota~3K0.92×
37Vermont~2K0.92×
38Washington~30K0.91×
39Colorado~20K0.91×
40Maine~5K0.91×
41Arizona~30K0.89×
42Missouri~20K0.89×
43Utah~10K0.88×
44Idaho~6K0.88×
45South Dakota~3K0.88×
46New Hampshire~5K0.87×
47Washington, District of Columbia~4K0.87×
48New York~70K0.85×
49Iowa~9K0.82×
50Wisconsin~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Barbecue chicken, United States
0.80×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barbecue chicken audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barbecue chicken audience
#·InterestCategoryAffinity×
01Draught beerFood & Beverages16.72×
02Korean barbecueFood & Beverages15.78×
03Big wave surfingSports15.54×
04Barbecue sauceFood & Beverages15.05×
05KitesurfingSports14.15×
06Kung Fu PandaMovies & TV11.75×
07KayakingSports11.26×
08Red Bull RacingSports8.27×
09Backpacking (travel)Travel & Leisure4.85×
10ShrimpFood & Beverages4.20×
11LaundryHome & Garden3.66×
12Alpine skiingSports3.64×
13Pizza HutFood & Beverages2.79×
14Ice creamFood & Beverages2.71×
15FedExBusiness & Career2.67×
16Planet FitnessSports2.65×
17VegetableFood & Beverages2.61×
18Domino's PizzaFood & Beverages2.45×
19SubwayFood & Beverages2.23×
20McDonald'sFood & Beverages1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barbecue chicken audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barbecue chicken audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.04×
TravellingTHRILL1.81×
IndulgenceJOY1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barbecue chicken audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Early Adopter MentalityPOWER0.86×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barbecue chicken have in United States?

Barbecue chicken has an estimated audience of 1,402,650 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Barbecue chicken fans?

55.2% of Barbecue chicken fans are female, 44.8% are male, with an average age of 37.1 years.

03

Which brands do Barbecue chicken fans like most?

Barbecue chicken fans show strongest brand affinity for Draught beer (16.72×), Barbecue sauce (15.05×), and Kitesurfing (14.15×) over the country average.

04

Where do Barbecue chicken fans live in United States?

Barbecue chicken fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Barbecue chicken fans also like?

Beyond Barbecue chicken itself, the audience over-indexes on Barbecue sauce (15.05×), Kitesurfing (14.15×), Kayaking (11.26×), and Pizza Hut (2.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Barbecue chicken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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