Barbecue chicken Audience in United States

Barbecue chicken has an estimated audience of 1,402,650 people in United States. 55.2% are female, 44.8% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Circle K, Enterprise Rent-A-Car.

The average Barbecue chicken fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (14.83× the country average). Demographically, the Barbecue chicken audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Barbecue chicken fans

Demographic split for Barbecue chicken audience in United States
MetricValue
Female55.2%
Male44.8%
Average age37.1
Estimated audience size1,402,650

Audience persona

The typical Barbecue chicken fan in United States is more female, around 37.1 years old, with strong Sustainability tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Barbecue chicken in United States
RegionReachAffinity
California164,9091.07×
Texas154,7871.28×
Florida93,9500.99×
New York70,2280.9×
North Carolina57,1081.35×
Virginia54,4091.59×
Georgia50,9291.18×
Pennsylvania49,5401.05×
Illinois47,3361.01×
Ohio43,3101×
Michigan37,1411.01×
New Jersey36,7111.03×
Massachusetts31,1831.13×
Tennessee29,8521.06×
Maryland29,6411.23×
Washington27,7080.98×
South Carolina25,4451.21×
Arizona24,8170.87×
Indiana24,3690.95×
Alabama20,8641.06×
Colorado20,5700.93×
Missouri20,0540.89×
Minnesota19,7930.98×
Louisiana19,1301.06×
Wisconsin17,5030.83×
Kentucky17,3700.99×
Oklahoma15,8851.02×
Oregon15,8350.98×
Connecticut13,6340.97×
Nevada13,1730.97×
Mississippi13,0201.13×
Arkansas12,4691.08×
Utah11,0120.88×
Kansas10,9140.99×
Hawaii10,8941.81×
Iowa9,0910.79×
West Virginia7,0131.07×
Nebraska7,0121×
New Mexico6,2410.89×
Idaho5,8430.83×
New Hampshire4,3970.8×
Maine4,0610.81×
Delaware3,9651.02×
Rhode Island3,8210.86×
Washington, District of Columbia3,4510.82×
Montana3,2500.84×
Alaska2,5100.84×
South Dakota2,2910.71×
North Dakota2,2310.77×
Vermont1,9690.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barbecue chicken audience
BrandAffinityCategory
Google Maps14.83×Internet & Social Media
Capital One14.47×Business & Career
Indeed.com13.61×Business & Career
Circle K19.74×Shopping
Enterprise Rent-A-Car15.84×Cars & Mobility
Helen Mirren36.52×Movies & TV
CarGurus14.81×Cars & Mobility
Autism Awareness19.03×Health
Google News11.88×News
AccuWeather12.93×Home & Garden
Diabetes mellitus awareness12.48×Health
Aaron Rodgers11.92×Sports
Beetlejuice8.27×Movies & TV
DeviantArt12.01×Internet & Social Media
Apple Store13.14×Shopping
Bruce Willis11.73×Movies & TV
ICloud14.8×Technology & Electronics
Khan Academy13.03×Business & Career
Kitesurfing29.67×Sports
Jollibee16.5×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barbecue chicken audience
TraitClusterScore
SustainabilityBALANCE2.32
TravellingTHRILL1.84
Sports ActivityPOWER1.82
IndulgenceJOY1.65
Healthy LifestyleBALANCE1.56
Luxury OrientationPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Barbecue chicken
CountryShare
United States26.5%
Japan9.7%
Brazil9.4%

See Barbecue chicken audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Barbecue chicken have in United States?

Barbecue chicken has an estimated audience of 1,402,650 people in United States, concentrated in California and Texas.

What is the gender split and age of Barbecue chicken fans?

55.2% of Barbecue chicken fans are female, 44.8% are male, with an average age of 37.1 years.

Which brands do Barbecue chicken fans like most?

Barbecue chicken fans show strongest brand affinity for Google Maps (14.83×), Capital One (14.47×), and Indeed.com (13.61×) over the country average.

Where do Barbecue chicken fans live in United States?

Barbecue chicken fans in United States are most concentrated in California (reach 164,909), Texas (reach 154,787), and Florida (reach 93,950). These three regions account for the largest share of the active audience.

What other brands do Barbecue chicken fans also like?

Beyond Barbecue chicken itself, the audience over-indexes on Capital One (14.47×), Indeed.com (13.61×), Circle K (19.74×), and Enterprise Rent-A-Car (15.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbecue chicken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.