Big wave surfing Audience in United States

Big wave surfing logo

Big wave surfing has an estimated audience of 1,227,513 people in United States. 39.1% are female, 60.9% are male, average age 37.9. Top regions: California, Florida, Texas. Top brand affinities: AllJobs, Instacart, Bodysurfing, Windsurfing, Gorillas.

The average Big wave surfing fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include AllJobs, Instacart, Bodysurfing, with strongest over-indexing on AllJobs (132.59× the country average). Demographically, the Big wave surfing audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Big wave surfing fans

Demographic split for Big wave surfing audience in United States
MetricValue
Female39.1%
Male60.9%
Average age37.9
Estimated audience size1,227,513

Audience persona

The typical Big wave surfing fan in United States is more male, around 37.9 years old, with strong Sustainability tendencies and a notable affinity for AllJobs.

Top regions in United States

Top regions ranked by reach for Big wave surfing in United States
RegionReachAffinity
California218,1401.62×
Florida97,6381.17×
Texas62,6310.59×
New York56,1520.82×
Hawaii49,4419.37×
North Carolina32,5060.88×
Kansas31,8913.3×
Virginia27,4850.92×
Washington26,4611.07×
Pennsylvania26,1250.63×
New Jersey23,8020.76×
Illinois23,7830.58×
Colorado22,4201.16×
Arizona22,1890.89×
Georgia20,5540.54×
Massachusetts20,5520.85×
Oregon19,7981.41×
Ohio16,9960.45×
South Carolina15,0240.81×
Michigan14,9050.46×
Maryland14,4990.69×
Tennessee14,0030.57×
Nevada12,2981.04×
Missouri10,5800.53×
Utah10,0260.91×
Wisconsin10,0180.54×
Minnesota9,8450.56×
Connecticut8,9540.73×
Indiana8,7400.39×
Alabama8,2980.48×
Louisiana8,1500.51×
Kentucky7,8380.51×
Oklahoma6,9680.51×
Idaho6,1150.99×
Iowa4,3550.43×
Arkansas4,3260.43×
Maine4,3250.98×
Rhode Island3,7630.96×
Mississippi3,7240.37×
New Hampshire3,7020.77×
New Mexico3,4170.55×
Montana3,2920.97×
Nebraska3,2440.53×
Washington, District of Columbia3,1630.86×
West Virginia3,0740.54×
Alaska3,0681.17×
Delaware2,8640.85×
Vermont2,5911.2×
North Dakota2,5701.02×
South Dakota2,4370.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big wave surfing audience
BrandAffinityCategory
AllJobs132.59×Business & Career
Instacart12.81×Internet & Social Media
Bodysurfing58.31×Sports
Windsurfing8.56×Sports
Gorillas8.96×Shopping
International Surfing Association36.84×Sports
Stab Magazine43.85×Sports
Wakesurfing8.57×Sports
Hurley27.62×Fashion & Accessoires
Ocean5.17×Travel & Leisure
Rowing (sport)8.88×Sports
Pogo.com39.66×Games
Wildlife refuge13.04×Travel & Leisure
Winter X Games27.12×Sports
X Games7.59×Sports
Surfline10.49×Sports
Indian Cricket League44.64×Sports
Barbecue chicken15.54×Food & Beverages
Laird Hamilton34.15×Sports
O'Neill (brand)14.16×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big wave surfing audience
TraitClusterScore
SustainabilityBALANCE3.71
Risk AppetiteTHRILL3.35
Sports ActivityPOWER3.04
Luxury OrientationPREMIUM2.13
TravellingTHRILL2.07
Early Adopter MentalityPOWER2.01

Worldwide distribution

Worldwide audience distribution share by country for Big wave surfing
CountryShare
United States29.2%
Australia19.6%
Japan8.5%

See Big wave surfing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Big wave surfing have in United States?

Big wave surfing has an estimated audience of 1,227,513 people in United States, concentrated in California and Florida.

What is the gender split and age of Big wave surfing fans?

39.1% of Big wave surfing fans are female, 60.9% are male, with an average age of 37.9 years.

Which brands do Big wave surfing fans like most?

Big wave surfing fans show strongest brand affinity for AllJobs (132.59×), Instacart (12.81×), and Bodysurfing (58.31×) over the country average.

Where do Big wave surfing fans live in United States?

Big wave surfing fans in United States are most concentrated in California (reach 218,140), Florida (reach 97,638), and Texas (reach 62,631). These three regions account for the largest share of the active audience.

What other brands do Big wave surfing fans also like?

Beyond Big wave surfing itself, the audience over-indexes on Instacart (12.81×), Bodysurfing (58.31×), Windsurfing (8.56×), and Gorillas (8.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big wave surfing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.