Rascasse Audience Intelligence

Big wave surfing Audience in United States

A data profile of the people who buy, follow and care about Big wave surfing in United States — modelled from more than twelve digital signal sources. Big wave surfing has an estimated audience of 1,227,513 people in United States.

#210among Sport in United States#7991among Topic in United States#1880in Sports

The average Big wave surfing fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include AllJobs, Instacart, Bodysurfing, with strongest over-indexing on AllJobs (132.59× the country average).

Demographically, the Big wave surfing audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Career Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big wave surfing fan in United States is more male, around 37.9 years old, with strong Career Orientation tendencies and a notable affinity for AllJobs.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big wave surfing profile in United States.

Audience size
1.2M
in United States
Gender
39.1%♀
60.9% male
Age
37.9
average years
Country rank
#20531
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big wave surfing fans

39.1% are female, 60.9% are male, average age 37.9.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Big wave surfing audience in United States
MetricValue
Female39.1%
Male60.9%
Average age37.9
Estimated audience size1,227,513
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Big wave surfing audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Big wave surfing audience comes from United States.

Worldwide audience distribution share by country for Big wave surfing
CountryShare
United States29.2%
Australia19.6%
Japan8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big wave surfing audience in United States is strongest.

Fig. 05

Top regions by affinity

Big wave surfing fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K9.02×
02Kansas~20K2.21×
03California~200K1.64×
04Oregon~20K1.28×
05Florida~90K1.08×
06Colorado~20K1.08×
07Alaska~3K1.08×
08Vermont~2K1.07×
09Washington~30K1.05×
10Montana~4K1.04×
11North Dakota~3K1.02×
12Nevada~10K1.00×
13Utah~10K1.00×
14Idaho~6K1.00×
15Maine~4K1.00×
16Rhode Island~4K1.00×
17South Dakota~3K1.00×
18Delaware~3K0.97×
19New Hampshire~5K0.94×
20Washington, District of Columbia~3K0.94×
21Arizona~20K0.92×
22West Virginia~5K0.92×
23Virginia~30K0.91×
24North Carolina~30K0.90×
25New Mexico~6K0.90×
26Connecticut~10K0.89×
27Nebraska~5K0.89×
28South Carolina~20K0.88×
29Mississippi~9K0.88×
30Massachusetts~20K0.86×
31Arkansas~9K0.86×
32New Jersey~30K0.85×
33Iowa~9K0.84×
34Oklahoma~10K0.83×
35Louisiana~10K0.82×
36Kentucky~10K0.81×
37Maryland~20K0.80×
38Alabama~10K0.80×
39New York~50K0.77×
40Missouri~20K0.77×
41Wisconsin~10K0.77×
42Minnesota~10K0.77×
43Tennessee~20K0.76×
44Indiana~20K0.74×
45Pennsylvania~30K0.72×
46Georgia~30K0.69×
47Michigan~20K0.68×
48Illinois~30K0.66×
49Ohio~20K0.66×
50Texas~60K0.60×
Fig. 06

Affinity by region

Affinity by region — Big wave surfing, United States
0.60×1.00×9.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big wave surfing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big wave surfing audience
#·InterestCategoryAffinity×
01AllJobsBusiness & Career132.59×
02BodysurfingSports58.31×
03Indian Cricket LeagueSports44.64×
04Stab MagazineSports43.85×
05Pogo.comGames39.66×
06International Surfing AssociationSports36.84×
07Laird HamiltonSports34.15×
08HurleyFashion & Accessoires27.62×
09Winter X GamesSports27.12×
10Barbecue chickenFood & Beverages15.54×
11Whitewater kayakingSports14.77×
12Wildlife refugeTravel & Leisure13.04×
13InstacartInternet & Social Media12.81×
14SurflineSports10.49×
15GorillasShopping8.96×
16Rowing (sport)Sports8.88×
17WakesurfingSports8.57×
18WindsurfingSports8.56×
19X GamesSports7.59×
20OceanTravel & Leisure5.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big wave surfing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big wave surfing audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.92×
Sports ActivityPOWER1.46×
TravellingTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big wave surfing audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.01×
Family OrientationCONSERVATISM1.01×
IndividualismJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big wave surfing have in United States?

Big wave surfing has an estimated audience of 1,227,513 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Big wave surfing fans?

39.1% of Big wave surfing fans are female, 60.9% are male, with an average age of 37.9 years.

03

Which brands do Big wave surfing fans like most?

Big wave surfing fans show strongest brand affinity for AllJobs (132.59×), Instacart (12.81×), and Bodysurfing (58.31×) over the country average.

04

Where do Big wave surfing fans live in United States?

Big wave surfing fans in United States are most concentrated in California (reach ~200K), Florida (reach ~90K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Big wave surfing fans also like?

Beyond Big wave surfing itself, the audience over-indexes on Instacart (12.81×), Bodysurfing (58.31×), Windsurfing (8.56×), and Gorillas (8.96×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Big wave surfing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big wave surfing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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