Rascasse Audience Intelligence

International Surfing Association Audience in United States

A data profile of the people who buy, follow and care about International Surfing Association in United States — modelled from more than twelve digital signal sources. International Surfing Association has an estimated audience of 435,243 people in United States.

#485among NGO / Political Party in United States#3911in Sports

The average International Surfing Association fan in United States is 41.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Weber Grills, Draught beer, Red Bull Racing, with strongest over-indexing on Weber Grills (56.29× the country average).

Demographically, the International Surfing Association audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical International Surfing Association fan in United States is balanced, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Weber Grills.

Category: Sports · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International Surfing Association profile in United States.

Audience size
435K
in United States
Gender
47.7%♀
52.3% male
Age
41.5
average years
Country rank
#39684
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International Surfing Association fans

47.7% are female, 52.3% are male, average age 41.5.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for International Surfing Association audience in United States
MetricValue
Female47.7%
Male52.3%
Average age41.5
Estimated audience size435,243
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the International Surfing Association audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

44.9%

of the worldwide International Surfing Association audience comes from United States.

Worldwide audience distribution share by country for International Surfing Association
CountryShare
United States44.9%
Japan13.8%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International Surfing Association audience in United States is strongest.

Fig. 05

Top regions by affinity

International Surfing Association fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.23×
02Illinois~20K1.68×
03Idaho~3K1.39×
04Texas~50K1.31×
05Maryland~10K1.31×
06North Carolina~20K1.25×
07Virginia~10K1.19×
08Oklahoma~6K1.15×
09Massachusetts~10K1.13×
10Rhode Island~2K1.13×
11Louisiana~6K1.12×
12New York~30K1.10×
13Vermont<1K1.10×
14Alaska~1K1.08×
15North Dakota<1K1.06×
16South Dakota~1K1.03×
17Iowa~4K1.00×
18Connecticut~4K0.99×
19Kansas~3K0.99×
20Maine~2K0.99×
21Montana~1K0.99×
22New Mexico~2K0.98×
23Hawaii~2K0.97×
24Delaware~1K0.97×
25West Virginia~2K0.95×
26Mississippi~3K0.94×
27New Hampshire~2K0.94×
28Arkansas~3K0.92×
29Alabama~6K0.91×
30Nebraska~2K0.91×
31California~40K0.90×
32Oregon~4K0.90×
33Nevada~4K0.89×
34Pennsylvania~10K0.88×
35Arizona~8K0.88×
36South Carolina~6K0.88×
37Tennessee~8K0.87×
38Missouri~6K0.87×
39Utah~3K0.87×
40Kentucky~5K0.86×
41Georgia~10K0.84×
42New Jersey~9K0.84×
43Indiana~7K0.84×
44Florida~20K0.82×
45Ohio~10K0.81×
46Wisconsin~5K0.81×
47Minnesota~5K0.81×
48Washington~7K0.80×
49Colorado~6K0.80×
50Michigan~9K0.78×
Fig. 06

Affinity by region

Affinity by region — International Surfing Association, United States
0.78×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International Surfing Association audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International Surfing Association audience
#·InterestCategoryAffinity×
01Triple Crown of SurfingSports154.27×
02Weber GrillsHome & Garden56.29×
03Mick FanningSports54.00×
04Big wave surfingSports36.84×
05Draught beerFood & Beverages32.28×
06Red Bull RacingSports31.13×
07Barbecue sauceFood & Beverages25.30×
08Ski jumpingSports20.00×
09Flight ClubMovies & TV17.54×
10Rip CurlFashion & Accessoires17.46×
11New Belgium Brewing CompanyFood & Beverages15.64×
12KitesurfingSports11.98×
13FIS Alpine Ski World CupSports11.47×
14Beer gardenFood & Beverages11.29×
15Max VerstappenSports6.53×
16Extreme sportSports5.09×
17PhilanthropyArts & Culture4.73×
18Standup paddleboardingSports4.44×
19Alpine skiingSports3.61×
20National parkTravel & Leisure2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International Surfing Association audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International Surfing Association audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.11×
PatriotismCONSERVATISM1.56×
IndulgenceJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International Surfing Association audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
CreativityOPEN0.83×
IndividualismJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International Surfing Association have in United States?

International Surfing Association has an estimated audience of 435,243 people in United States, concentrated in Texas and California.

02

What is the gender split and age of International Surfing Association fans?

47.7% of International Surfing Association fans are female, 52.3% are male, with an average age of 41.5 years.

03

Which brands do International Surfing Association fans like most?

International Surfing Association fans show strongest brand affinity for Weber Grills (56.29×), Draught beer (32.28×), and Red Bull Racing (31.13×) over the country average.

04

Where do International Surfing Association fans live in United States?

International Surfing Association fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do International Surfing Association fans also like?

Beyond International Surfing Association itself, the audience over-indexes on Draught beer (32.28×), Red Bull Racing (31.13×), Big wave surfing (36.84×), and Barbecue sauce (25.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See International Surfing Association audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for International Surfing Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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