International Surfing Association Audience in United States

International Surfing Association has an estimated audience of 435,326 people in United States. 47.7% are female, 52.3% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Draught beer, Mick Fanning, Flight Club, Kitesurfing, Kia Sportage.

The average International Surfing Association fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Draught beer, Mick Fanning, Flight Club, with strongest over-indexing on Draught beer (21.43× the country average). Demographically, the International Surfing Association audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: NGO / Political Party · Subtype: Surfing

Demographics of International Surfing Association fans

Demographic split for International Surfing Association audience in United States
MetricValue
Female47.7%
Male52.3%
Average age41.5
Estimated audience size435,326

Audience persona

The typical International Surfing Association fan in United States is balanced, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Draught beer.

Top regions in United States

Top regions ranked by reach for International Surfing Association in United States
RegionReachAffinity
California46,2030.97×
Texas41,4961.11×
New York31,6781.3×
Illinois27,0261.86×
Florida23,9230.81×
North Carolina21,2311.62×
Virginia14,5151.37×
Pennsylvania13,1470.9×
Maryland11,8091.58×
Massachusetts11,1821.3×
Georgia10,9840.82×
New Jersey9,4540.85×
Ohio8,8730.66×
Tennessee7,5900.87×
Michigan7,2640.64×
Louisiana6,7851.21×
Arizona6,4840.73×
Indiana5,8200.73×
Washington5,8120.67×
South Carolina5,5140.84×
Missouri5,0300.72×
Connecticut4,6851.07×
Alabama4,5670.75×
Washington, District of Columbia4,1383.16×
Oregon4,1330.83×
Colorado4,0290.59×
Wisconsin4,0230.61×
Oklahoma3,6720.76×
Kentucky3,6140.66×
Nevada3,5670.85×
Idaho3,4901.6×
Minnesota3,4480.55×
Iowa3,2290.9×
Mississippi3,0520.85×
Kansas2,5960.76×
Utah2,5870.66×
Arkansas2,5030.7×
Rhode Island2,1591.56×
New Mexico1,7110.78×
Hawaii1,7100.91×
Maine1,5410.99×
West Virginia1,3570.67×
Nebraska1,3290.61×
Alaska1,1611.25×
New Hampshire1,1180.65×
Vermont1,0621.39×
North Dakota1,0531.18×
Delaware1,0360.86×
Montana1,0120.84×
South Dakota9990.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International Surfing Association audience
BrandAffinityCategory
Draught beer21.43×Food & Beverages
Mick Fanning96.92×Sports
Flight Club21.81×Movies & TV
Kitesurfing20.84×Sports
Kia Sportage19.11×Cars & Mobility
Red Bull Racing15.38×Sports
Rip Curl20.48×Fashion & Accessoires
Extreme sport5.49×Sports
Barbecue sauce15.83×Food & Beverages
Patagonia6.27×Fashion & Accessoires
Jean Paul Gaultier12.79×Fashion & Accessoires
Planet Fitness2.83×Sports
Livemusic3.75×Music & Radio
Bass guitar3.42×Music & Radio
New Belgium Brewing Company18.74×Food & Beverages
Alpine skiing4.8×Sports
Green Bay Packers3.88×Sports
National park3.63×Travel & Leisure
Standup paddleboarding5.57×Sports
Clarinet5.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International Surfing Association audience
TraitClusterScore
Risk AppetiteTHRILL2.92
Sports ActivityPOWER2
SustainabilityBALANCE1.67
Design AffinityPREMIUM1.64
Luxury OrientationPREMIUM1.6
TravellingTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for International Surfing Association
CountryShare
United States44.0%
Japan13.5%
United Kingdom7.2%

See International Surfing Association audiences in other countries

More Surfing audiences in United States

Frequently asked questions

How many fans does International Surfing Association have in United States?

International Surfing Association has an estimated audience of 435,326 people in United States, concentrated in California and Texas.

What is the gender split and age of International Surfing Association fans?

47.7% of International Surfing Association fans are female, 52.3% are male, with an average age of 41.5 years.

Which brands do International Surfing Association fans like most?

International Surfing Association fans show strongest brand affinity for Draught beer (21.43×), Mick Fanning (96.92×), and Flight Club (21.81×) over the country average.

Where do International Surfing Association fans live in United States?

International Surfing Association fans in United States are most concentrated in California (reach 46,203), Texas (reach 41,496), and New York (reach 31,678). These three regions account for the largest share of the active audience.

What other brands do International Surfing Association fans also like?

Beyond International Surfing Association itself, the audience over-indexes on Mick Fanning (96.92×), Flight Club (21.81×), Kitesurfing (20.84×), and Kia Sportage (19.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International Surfing Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.