Whitewater kayaking Audience in United States

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Whitewater kayaking has an estimated audience of 1,376,595 people in United States. 41.0% are female, 59.0% are male, average age 42.8. Top regions: North Carolina, California, Colorado. Top brand affinities: Urban Outfitters, Governor of Michigan, Hibachi, Cherish (group), Goop.

The average Whitewater kayaking fan in United States is 42.8 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, Colorado. Top brand affinities include Urban Outfitters, Governor of Michigan, Hibachi, with strongest over-indexing on Urban Outfitters (9.64× the country average). Demographically, the Whitewater kayaking audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Whitewater kayaking fans

Demographic split for Whitewater kayaking audience in United States
MetricValue
Female41.0%
Male59.0%
Average age42.8
Estimated audience size1,376,595

Audience persona

The typical Whitewater kayaking fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Whitewater kayaking in United States
RegionReachAffinity
North Carolina113,0212.73×
California62,3390.41×
Colorado43,0431.98×
Ohio42,7891.01×
Georgia40,6950.96×
Tennessee39,3731.43×
New York38,2550.5×
Pennsylvania38,0620.82×
Texas36,7910.31×
Virginia31,8050.95×
Washington30,3141.1×
South Carolina29,0511.4×
Oregon28,6451.82×
Florida27,0030.29×
Indiana24,9760.99×
Wisconsin23,4751.13×
Idaho22,4673.25×
Illinois20,9390.46×
Utah20,5161.66×
Michigan20,3390.57×
Alabama19,4221.01×
Kentucky17,2651×
Maryland15,5600.66×
Massachusetts14,8520.55×
New Jersey12,7320.36×
West Virginia12,3901.93×
Montana12,3463.23×
Arkansas11,3941×
Missouri10,8850.49×
Louisiana10,6750.6×
Arizona10,6600.38×
Oklahoma10,1940.67×
Minnesota9,8900.5×
Connecticut7,0780.51×
New Hampshire6,8681.27×
Maine6,6281.34×
Nevada6,1280.46×
Alaska4,9461.68×
Mississippi4,3660.38×
Wyoming4,1912.05×
Iowa4,1480.37×
New Mexico3,7970.55×
Kansas3,7450.35×
Washington, District of Columbia3,5930.87×
Vermont3,5261.46×
Nebraska2,7260.39×
South Dakota2,5150.79×
Delaware2,4080.63×
Hawaii2,3850.4×
Rhode Island2,3300.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Whitewater kayaking audience
BrandAffinityCategory
Urban Outfitters9.64×Shopping
Governor of Michigan16.86×Politics & Society
Hibachi13.74×Food & Beverages
Cherish (group)18.52×Music & Radio
Goop8.93×Internet & Social Media
Tech News15.23×Technology & Electronics
Wok10.72×Food & Beverages
Vocal harmony6.68×Music & Radio
headspace12.94×Health
edureka46.52×Business & Career
Grace Slick11.08×Music & Radio
Google Home8.05×Technology & Electronics
Pro-Ject4.9×Music & Radio
Product design2.32×Business & Career
Grinch4.71×Movies & TV
Nebraska Cornhuskers football4.12×Sports
Kikar HaShabbat17.92×News
Hipster9.85×Politics & Society
Elsword15.7×Games
El Paso County, Colorado11.95×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Whitewater kayaking audience
TraitClusterScore
PatriotismCONSERVATISM4.46
Risk AppetiteTHRILL3.18
Community OrientationOPEN2.04
Pet OwnershipJOY1.74
Sports ActivityPOWER1.7
Design AffinityPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for Whitewater kayaking
CountryShare
United States57.3%
Canada9.2%
United Kingdom4.5%

See Whitewater kayaking audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Whitewater kayaking have in United States?

Whitewater kayaking has an estimated audience of 1,376,595 people in United States, concentrated in North Carolina and California.

What is the gender split and age of Whitewater kayaking fans?

41.0% of Whitewater kayaking fans are female, 59.0% are male, with an average age of 42.8 years.

Which brands do Whitewater kayaking fans like most?

Whitewater kayaking fans show strongest brand affinity for Urban Outfitters (9.64×), Governor of Michigan (16.86×), and Hibachi (13.74×) over the country average.

Where do Whitewater kayaking fans live in United States?

Whitewater kayaking fans in United States are most concentrated in North Carolina (reach 113,021), California (reach 62,339), and Colorado (reach 43,043). These three regions account for the largest share of the active audience.

What other brands do Whitewater kayaking fans also like?

Beyond Whitewater kayaking itself, the audience over-indexes on Governor of Michigan (16.86×), Hibachi (13.74×), Cherish (group) (18.52×), and Goop (8.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Whitewater kayaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.