Rascasse Audience Intelligence

Whitewater kayaking Audience in United States

A data profile of the people who buy, follow and care about Whitewater kayaking in United States — modelled from more than twelve digital signal sources. Whitewater kayaking has an estimated audience of 1,376,595 people in United States.

#198among Sport in United States#7589among Topic in United States#1722in Sports

The average Whitewater kayaking fan in United States is 42.8 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, Texas.

Top brand affinities include Weber Grills, Draught beer, Slacklining, with strongest over-indexing on Weber Grills (59.07× the country average).

Demographically, the Whitewater kayaking audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Whitewater kayaking fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Weber Grills.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whitewater kayaking profile in United States.

Audience size
1.4M
in United States
Gender
41.0%♀
59.0% male
Age
42.8
average years
Country rank
#18913
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Whitewater kayaking fans

41.0% are female, 59.0% are male, average age 42.8.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Whitewater kayaking audience in United States
MetricValue
Female41.0%
Male59.0%
Average age42.8
Estimated audience size1,376,595
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Whitewater kayaking audience in United States
Age bracketShare%
16-198%
20-2922%
30-3922%
40-4919%
50+29%
Fig. 04

Worldwide distribution

57.3%

of the worldwide Whitewater kayaking audience comes from United States.

Worldwide audience distribution share by country for Whitewater kayaking
CountryShare
United States57.3%
Canada9.2%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whitewater kayaking audience in United States is strongest.

Fig. 05

Top regions by affinity

Whitewater kayaking fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K2.91×
02Idaho~20K2.56×
03North Carolina~80K2.01×
04Colorado~40K1.82×
05West Virginia~10K1.76×
06Oregon~30K1.65×
07Wyoming~3K1.55×
08Tennessee~40K1.47×
09Alaska~4K1.38×
10Utah~20K1.36×
11Maine~6K1.23×
12Vermont~3K1.19×
13South Carolina~20K1.13×
14New Hampshire~6K1.10×
15Arkansas~10K1.08×
16Washington~30K1.04×
17Alabama~20K1.00×
18Kentucky~20K1.00×
19Wisconsin~20K0.98×
20Georgia~40K0.97×
21South Dakota~3K0.94×
22Virginia~30K0.93×
23Washington, District of Columbia~4K0.93×
24Ohio~40K0.90×
25Delaware~3K0.90×
26Rhode Island~4K0.89×
27Indiana~20K0.88×
28Hawaii~5K0.87×
29New Mexico~6K0.85×
30Pennsylvania~40K0.84×
31Mississippi~9K0.84×
32Nebraska~6K0.84×
33Oklahoma~10K0.83×
34Kansas~9K0.80×
35Iowa~9K0.79×
36Louisiana~10K0.78×
37Connecticut~10K0.77×
38Maryland~20K0.76×
39Missouri~20K0.75×
40Nevada~10K0.75×
41Minnesota~10K0.72×
42Massachusetts~20K0.70×
43Michigan~20K0.67×
44Arizona~20K0.66×
45New Jersey~20K0.59×
46New York~40K0.56×
47Illinois~30K0.56×
48California~70K0.46×
49Florida~40K0.46×
50Texas~50K0.45×
Fig. 06

Affinity by region

Affinity by region — Whitewater kayaking, United States
0.45×1.00×2.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whitewater kayaking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whitewater kayaking audience
#·InterestCategoryAffinity×
01SlackliningSports86.79×
02Weber GrillsHome & Garden59.07×
03Drone racingSports35.68×
04Draught beerFood & Beverages30.74×
05Barbecue sauceFood & Beverages24.09×
06FIS Alpine Ski World CupSports20.00×
07Ski jumpingSports20.00×
08Red Bull RacingSports19.54×
09Max VerstappenSports13.92×
10Beer gardenFood & Beverages10.43×
11KayakingSports9.43×
12International educationBusiness & Career9.27×
13SnorkelingSports8.38×
14MotorboatCars & Mobility5.21×
15Extreme sportSports4.86×
16KayakTravel & Leisure4.18×
17Ski resortTravel & Leisure4.11×
18PhilanthropyArts & Culture3.11×
19Home improvementHome & Garden1.61×
20Alcoholic beveragesFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whitewater kayaking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whitewater kayaking audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM7.05×
Risk AppetiteTHRILL3.35×
Community OrientationOPEN2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whitewater kayaking audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.85×
Family OrientationCONSERVATISM0.93×
CreativityOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Whitewater kayaking have in United States?

Whitewater kayaking has an estimated audience of 1,376,595 people in United States, concentrated in North Carolina and California.

02

What is the gender split and age of Whitewater kayaking fans?

41.0% of Whitewater kayaking fans are female, 59.0% are male, with an average age of 42.8 years.

03

Which brands do Whitewater kayaking fans like most?

Whitewater kayaking fans show strongest brand affinity for Weber Grills (59.07×), Draught beer (30.74×), and Slacklining (86.79×) over the country average.

04

Where do Whitewater kayaking fans live in United States?

Whitewater kayaking fans in United States are most concentrated in North Carolina (reach ~80K), California (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Whitewater kayaking fans also like?

Beyond Whitewater kayaking itself, the audience over-indexes on Draught beer (30.74×), Slacklining (86.79×), Barbecue sauce (24.09×), and Red Bull Racing (19.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Whitewater kayaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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