Whitewater kayaking Audience in United States

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Whitewater kayaking has an estimated audience of 1,376,595 people in United States. 41.0% are female, 59.0% are male, average age 42.8. Top regions: North Carolina, California, Colorado. Top brand affinities: Capital One, Google Maps, Jason Momoa, CarGurus, AccuWeather.

The average Whitewater kayaking fan in United States is 42.8 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, Colorado. Top brand affinities include Capital One, Google Maps, Jason Momoa, with strongest over-indexing on Capital One (14.12× the country average). Demographically, the Whitewater kayaking audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Whitewater kayaking fans

Demographic split for Whitewater kayaking audience in United States
MetricValue
Female41.0%
Male59.0%
Average age42.8
Estimated audience size1,376,595

Audience persona

The typical Whitewater kayaking fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Whitewater kayaking in United States
RegionReachAffinity
North Carolina113,0212.73×
California62,3390.41×
Colorado43,0431.98×
Ohio42,7891.01×
Georgia40,6950.96×
Tennessee39,3731.43×
New York38,2550.5×
Pennsylvania38,0620.82×
Texas36,7910.31×
Virginia31,8050.95×
Washington30,3141.1×
South Carolina29,0511.4×
Oregon28,6451.82×
Florida27,0030.29×
Indiana24,9760.99×
Wisconsin23,4751.13×
Idaho22,4673.25×
Illinois20,9390.46×
Utah20,5161.66×
Michigan20,3390.57×
Alabama19,4221.01×
Kentucky17,2651×
Maryland15,5600.66×
Massachusetts14,8520.55×
New Jersey12,7320.36×
West Virginia12,3901.93×
Montana12,3463.23×
Arkansas11,3941×
Missouri10,8850.49×
Louisiana10,6750.6×
Arizona10,6600.38×
Oklahoma10,1940.67×
Minnesota9,8900.5×
Connecticut7,0780.51×
New Hampshire6,8681.27×
Maine6,6281.34×
Nevada6,1280.46×
Alaska4,9461.68×
Mississippi4,3660.38×
Wyoming4,1912.05×
Iowa4,1480.37×
New Mexico3,7970.55×
Kansas3,7450.35×
Washington, District of Columbia3,5930.87×
Vermont3,5261.46×
Nebraska2,7260.39×
South Dakota2,5150.79×
Delaware2,4080.63×
Hawaii2,3850.4×
Rhode Island2,3300.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Whitewater kayaking audience
BrandAffinityCategory
Capital One14.12×Business & Career
Google Maps11.62×Internet & Social Media
Jason Momoa22.77×Movies & TV
CarGurus14.02×Cars & Mobility
AccuWeather14.26×Home & Garden
Indeed.com8.99×Business & Career
Google News12.05×News
Diane Keaton11.69×Movies & TV
Enterprise Rent-A-Car11.29×Cars & Mobility
Circle K12.35×Shopping
Aaron Rodgers11.07×Sports
Bruce Willis12.2×Movies & TV
Nicolas Cage19.9×Movies & TV
Billy Bob Thornton14.11×Movies & TV
Draught beer21.43×Food & Beverages
Clint Eastwood13.84×Movies & TV
Sean Penn18.98×Movies & TV
Beetlejuice7.27×Movies & TV
DeviantArt10.36×Internet & Social Media
Demi Moore12.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Whitewater kayaking audience
TraitClusterScore
PatriotismCONSERVATISM4.46
Risk AppetiteTHRILL3.18
Community OrientationOPEN2.04
Pet OwnershipJOY1.74
Sports ActivityPOWER1.7
Design AffinityPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for Whitewater kayaking
CountryShare
United States57.3%
Canada9.2%
United Kingdom4.5%

See Whitewater kayaking audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Whitewater kayaking have in United States?

Whitewater kayaking has an estimated audience of 1,376,595 people in United States, concentrated in North Carolina and California.

What is the gender split and age of Whitewater kayaking fans?

41.0% of Whitewater kayaking fans are female, 59.0% are male, with an average age of 42.8 years.

Which brands do Whitewater kayaking fans like most?

Whitewater kayaking fans show strongest brand affinity for Capital One (14.12×), Google Maps (11.62×), and Jason Momoa (22.77×) over the country average.

Where do Whitewater kayaking fans live in United States?

Whitewater kayaking fans in United States are most concentrated in North Carolina (reach 113,021), California (reach 62,339), and Colorado (reach 43,043). These three regions account for the largest share of the active audience.

What other brands do Whitewater kayaking fans also like?

Beyond Whitewater kayaking itself, the audience over-indexes on Google Maps (11.62×), Jason Momoa (22.77×), CarGurus (14.02×), and AccuWeather (14.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Whitewater kayaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.