Rascasse Audience Intelligence

Laird Hamilton Audience in United States

A data profile of the people who buy, follow and care about Laird Hamilton in United States — modelled from more than twelve digital signal sources. Laird Hamilton has an estimated audience of 272,828 people in United States.

#6among Surfing in United States#12696among Person in United States#5133in Sports

The average Laird Hamilton fan in United States is 42.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Surfline, Big wave surfing, Mick Fanning, with strongest over-indexing on Surfline (26.93× the country average).

Demographically, the Laird Hamilton audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laird Hamilton fan in United States is more male, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Surfline.

Category: Sports · Type: Person · Subtype: Surfing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laird Hamilton profile in United States.

Audience size
273K
in United States
Gender
24.5%♀
75.5% male
Age
42.6
average years
Country rank
#50727
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laird Hamilton fans

24.5% are female, 75.5% are male, average age 42.6.

Fig. 02

Gender split

24.5%
Female
75.5%
Male
Demographic split for Laird Hamilton audience in United States
MetricValue
Female24.5%
Male75.5%
Average age42.6
Estimated audience size272,828
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Laird Hamilton audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3919%
40-4928%
50+25%
Fig. 04

Worldwide distribution

64.1%

of the worldwide Laird Hamilton audience comes from United States.

Worldwide audience distribution share by country for Laird Hamilton
CountryShare
United States64.1%
France6.6%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laird Hamilton audience in United States is strongest.

Fig. 05

Top regions by affinity

Laird Hamilton fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K7.83×
02California~50K1.61×
03Oregon~5K1.47×
04Colorado~6K1.41×
05Montana~1K1.29×
06Idaho~2K1.26×
07Washington~7K1.20×
08Utah~3K1.17×
09Alaska<1K1.16×
10Arizona~7K1.14×
11Maine~1K1.07×
12Vermont<1K1.03×
13New Hampshire~1K1.02×
14Connecticut~3K1.00×
15Florida~20K0.97×
16Massachusetts~6K0.97×
17Nevada~3K0.97×
18Rhode Island<1K0.97×
19Washington, District of Columbia<1K0.89×
20Delaware<1K0.89×
21North Carolina~8K0.88×
22South Carolina~4K0.88×
23Virginia~6K0.84×
24New Jersey~6K0.83×
25South Dakota<1K0.83×
26North Dakota<1K0.83×
27Minnesota~3K0.82×
28New Mexico~1K0.80×
29New York~10K0.79×
30Tennessee~5K0.79×
31Nebraska~1K0.78×
32Alabama~3K0.77×
33Maryland~4K0.76×
34West Virginia~1K0.75×
35Oklahoma~2K0.74×
36Missouri~3K0.73×
37Kansas~2K0.73×
38Iowa~2K0.72×
39Arkansas~2K0.71×
40Pennsylvania~7K0.70×
41Wisconsin~3K0.70×
42Georgia~6K0.69×
43Louisiana~3K0.69×
44Mississippi~2K0.69×
45Illinois~7K0.68×
46Michigan~5K0.67×
47Kentucky~2K0.67×
48Texas~20K0.66×
49Indiana~3K0.65×
50Ohio~6K0.64×
Fig. 06

Affinity by region

Affinity by region — Laird Hamilton, United States
0.64×1.00×7.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laird Hamilton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laird Hamilton audience
#·InterestCategoryAffinity×
01Triple Crown of SurfingSports192.53×
02Mick FanningSports82.80×
03Big wave surfingSports34.15×
04SurflineSports26.93×
05Ski jumpingSports20.00×
06FIS Alpine Ski World CupSports15.48×
07Rip CurlFashion & Accessoires14.91×
08Electric skateboardCars & Mobility14.08×
09VolcomFashion & Accessoires13.61×
10BillabongFashion & Accessoires11.43×
11WazeInternet & Social Media10.29×
12Standup paddleboardingSports8.33×
13Seth RogenMovies & TV6.50×
14Extreme sportSports5.84×
15Alpine skiingSports4.47×
16Green Bay PackersSports4.40×
17Masters TournamentSports4.25×
18Boston CelticsSports3.42×
19Alcoholic beveragesFood & Beverages1.67×
20Home improvementHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laird Hamilton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laird Hamilton audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.19×
Design AffinityPREMIUM1.89×
PatriotismCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laird Hamilton audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
Social Media UsageJOY0.89×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laird Hamilton have in United States?

Laird Hamilton has an estimated audience of 272,828 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Laird Hamilton fans?

24.5% of Laird Hamilton fans are female, 75.5% are male, with an average age of 42.6 years.

03

Which brands do Laird Hamilton fans like most?

Laird Hamilton fans show strongest brand affinity for Surfline (26.93×), Big wave surfing (34.15×), and Mick Fanning (82.8×) over the country average.

04

Where do Laird Hamilton fans live in United States?

Laird Hamilton fans in United States are most concentrated in California (reach ~50K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Laird Hamilton fans also like?

Beyond Laird Hamilton itself, the audience over-indexes on Big wave surfing (34.15×), Mick Fanning (82.8×), Standup paddleboarding (8.33×), and Extreme sport (5.84×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Laird Hamilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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