Laird Hamilton Audience in United States

Laird Hamilton has an estimated audience of 289,956 people in United States. 24.5% are female, 75.5% are male, average age 42.6. Top regions: California, Florida, Texas. Top brand affinities: Mick Fanning, Autism Awareness, Diabetes mellitus awareness, Microblogging, Standup paddleboarding.

The average Laird Hamilton fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Mick Fanning, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Mick Fanning (165.13× the country average). Demographically, the Laird Hamilton audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Surfing

Demographics of Laird Hamilton fans

Demographic split for Laird Hamilton audience in United States
MetricValue
Female24.5%
Male75.5%
Average age42.6
Estimated audience size289,956

Audience persona

The typical Laird Hamilton fan in United States is more male, around 42.6 years old, with strong Risk Appetite tendencies and a notable affinity for Mick Fanning.

Top regions in United States

Top regions ranked by reach for Laird Hamilton in United States
RegionReachAffinity
California53,0041.66×
Florida19,3110.98×
Texas17,4960.7×
New York13,3290.82×
Hawaii8,6766.96×
North Carolina8,0300.92×
Washington7,4491.28×
Arizona7,4011.25×
Illinois6,9360.72×
Colorado6,8791.51×
Pennsylvania6,7570.69×
Virginia6,0990.86×
New Jersey6,0050.81×
Georgia5,9580.67×
Massachusetts5,7631.01×
Ohio5,7190.64×
Michigan5,1150.67×
Oregon5,0191.51×
Tennessee4,5800.79×
South Carolina3,7120.85×
Maryland3,6970.74×
Minnesota3,4690.84×
Missouri3,3990.73×
Indiana3,2740.62×
Utah3,2651.26×
Alabama3,1910.79×
Connecticut2,9741.02×
Wisconsin2,8760.66×
Nevada2,8091×
Louisiana2,3540.63×
Oklahoma2,3000.71×
Kentucky2,1650.6×
Idaho1,9501.34×
Iowa1,5070.63×
Kansas1,4410.63×
Arkansas1,3930.58×
New Hampshire1,1711.03×
Montana1,1441.42×
Mississippi1,1310.47×
Maine1,1301.09×
New Mexico1,0390.71×
Nebraska9670.67×
Rhode Island9030.98×
Alaska7831.26×
Washington, District of Columbia7700.88×
West Virginia7110.53×
Delaware6200.77×
Vermont5311.04×
Wyoming4120.96×
South Dakota3830.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laird Hamilton audience
BrandAffinityCategory
Mick Fanning165.13×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Standup paddleboarding12.86×Sports
Singer-songwriter5.51×Music & Radio
Kia Sportage27.69×Cars & Mobility
Billabong20.52×Fashion & Accessoires
Volcom27.03×Fashion & Accessoires
Income tax13.19×Business & Career
RVCA29.41×Fashion & Accessoires
Extreme sport6.04×Sports
Green Bay Packers5.32×Sports
Patagonia6.9×Fashion & Accessoires
Alpine skiing6.04×Sports
Kitesurfing14.32×Sports
Charles, Prince of Wales18.87×Politics & Society
Honda HR-V18.46×Cars & Mobility
Boston Marathon10.78×Sports
Livemusic3.75×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laird Hamilton audience
TraitClusterScore
Risk AppetiteTHRILL3.24
Luxury OrientationPREMIUM2.69
Design AffinityPREMIUM2.51
Sports ActivityPOWER2.2
SustainabilityBALANCE1.87
TravellingTHRILL1.57

Worldwide distribution

Worldwide audience distribution share by country for Laird Hamilton
CountryShare
United States64.4%
France6.6%
Australia4.6%

See Laird Hamilton audiences in other countries

More Surfing audiences in United States

Frequently asked questions

How many fans does Laird Hamilton have in United States?

Laird Hamilton has an estimated audience of 289,956 people in United States, concentrated in California and Florida.

What is the gender split and age of Laird Hamilton fans?

24.5% of Laird Hamilton fans are female, 75.5% are male, with an average age of 42.6 years.

Which brands do Laird Hamilton fans like most?

Laird Hamilton fans show strongest brand affinity for Mick Fanning (165.13×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Laird Hamilton fans live in United States?

Laird Hamilton fans in United States are most concentrated in California (reach 53,004), Florida (reach 19,311), and Texas (reach 17,496). These three regions account for the largest share of the active audience.

What other brands do Laird Hamilton fans also like?

Beyond Laird Hamilton itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Standup paddleboarding (12.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laird Hamilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.